A quick intro to the most important leadership capability for professionals in the 21st Century!
Contact us for more details on our practical and effective bespoke Storytelling for Business learning programme:
Email: andy@elc.com.tr
Tel: 0044 7914 691549
Communicating your BRAND today is best done by stories. An effective way for people to understand your uniqueness thru VISUAL Stories. From why stories to using "PAR" as a way to communicate.
Storytelling for change: what is your why?Shiftbalance
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What is storytelling?
Why is it so powerful?
How to leverage it to tell your message as an entrepreneur?
Presentation for Saudi National Creative Initiative. March 2016
A powerful presentation about how brands can emotionally connect with their consumers through storytelling, with illustrative examples from the Beer category.
What kind of name will work hardest for you? Should the name literally describe the offering, or should it suggest a benefit? Is it better to imply an idea, or to invoke a brandâs history? Getting the answer to these questions will help you choose the right name. But before you can do that, you have to know your options.
Brand Storytelling: A Look at the Hero and Brand JourneyKim Donlan
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Consumer decisions and behaviors are increasingly driven by the opinions, tastes and preferences of an exponentially large global pool of friends, peers and influencers. Social activities have become the place where consumers tell their stories. 70% of consumers hear of other's experience of brands and 65% learn about products and services. Brand storytelling is not about telling your brand story -- it is about making the consumer the hero. Todayâs consumer has the ability to share their hero journey and it is our job as marketers to be the herald of their story.
A quick intro to the most important leadership capability for professionals in the 21st Century!
Contact us for more details on our practical and effective bespoke Storytelling for Business learning programme:
Email: andy@elc.com.tr
Tel: 0044 7914 691549
Communicating your BRAND today is best done by stories. An effective way for people to understand your uniqueness thru VISUAL Stories. From why stories to using "PAR" as a way to communicate.
Storytelling for change: what is your why?Shiftbalance
Â
What is storytelling?
Why is it so powerful?
How to leverage it to tell your message as an entrepreneur?
Presentation for Saudi National Creative Initiative. March 2016
A powerful presentation about how brands can emotionally connect with their consumers through storytelling, with illustrative examples from the Beer category.
What kind of name will work hardest for you? Should the name literally describe the offering, or should it suggest a benefit? Is it better to imply an idea, or to invoke a brandâs history? Getting the answer to these questions will help you choose the right name. But before you can do that, you have to know your options.
Brand Storytelling: A Look at the Hero and Brand JourneyKim Donlan
Â
Consumer decisions and behaviors are increasingly driven by the opinions, tastes and preferences of an exponentially large global pool of friends, peers and influencers. Social activities have become the place where consumers tell their stories. 70% of consumers hear of other's experience of brands and 65% learn about products and services. Brand storytelling is not about telling your brand story -- it is about making the consumer the hero. Todayâs consumer has the ability to share their hero journey and it is our job as marketers to be the herald of their story.
Agile methodology allows the modern marketing team to adapt to fast-changing market conditions, respond to immediate sales needs, and prove ROI quickly and consistently.
Bonus: three tools that will make you a lot of money quickly.
Presentation Secrets of Steve Jobs - Carmine Gallo - BusinessWeek ColumnistSteven Duque
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In The Presentation Secrets of Steve Jobs: How to be Insanely Great in Front of Any Audience, communications coach and BusinessWeek.com columnist Carmine Gallo reveals the techniques that have turned the Apple CEO into one of the worldâs most extraordinary corporate storytellers. For more than three decades, Jobs has transformed product launches into an art form. Whether youâre a CEO, manager, entrepreneur, small business owner, or sales or marketing professional, Steve Jobs has something to teach you. Above all, a Steve Jobs presentation is intended to do three things: inform, educate and
entertain. Here are ten steps to accomplishing them.
The Workshopper Playbook is a handbook for creating workshops for any team and any challenge. The book provides solid tips for you as a facilitator and a framework (The 4C's Framework) that you can use for any type of workshop. The book iw written by Jonathan Courtney at AJ&Smart.
Porter five forces analysis is a framework to analyse level of competition within an industry and to develop business strategy accordingly.
The framework allows a business to identify and analyse the important forces that determine the profitability of an industry.
L'Êcosystème du PO à travers le corps humain par Denis St-MichelAgile MontrÊal
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Le rôle du Product Owner est plus vaste qu'on ne le croit. Je vous emmène dans un voyage du corps humain qui rendra clair, et d'une simplicitÊ enfantine, tous les ÊlÊments qui forme la pratique du Product Ownership. PrÊparez-vous à un a-ha moment!
A presentation of the search for Product-Market Fit with the principles, practices and processes that lead to it, from the Lean-Startup and Design Thinking perspective
As a leader, you spend a lot of your time making sure that your team is working well together. Here are the secrets that every manager should know to make your team successful.
Subscribe to our free 11-day email course on HOW TO BE A BETTER LEADER:
http://officevi.be/29Sx4bK
Read more on employee engagement on Officevibe blog:
https://www.officevibe.com/blog
Collaborative Consumption: The 7 Key Business ModelsCollaborative Lab
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Companies such as Airbnb, Lyft, Taskrabbit, Zipcar are all examples of thriving Collaborative Consumption businesses that balance profits with a clear sharing purpose. But what are the business models behind these ideas? In this deck, Collaborative Lab maps out the seven key models used.
How to Attract Top Talent: Transforming Your Startup Into a Talent MagnetDavid Ehrenberg
Â
Your talent is a key driver for the long-term success of your company. If you donât have cash, you need to use the tools of stock options, benefits, and payroll to attract top talent. This deck looks at the current marketplace, stock options vs restricted stock, using 409a valuations to set the strike price for employee stock options, PEO or open market for benefits, payroll options, employment law considerations, and more.
Frameworks for solving marketing case interviews. Perfect for both CPG and tech companies.
For more details, refer to my book, The Marketing Interview (formerly known as Rise Above the Noise): http://bit.ly/marketing-int-book
Dan Kennedy contro i fuffologi del ManagementAndrea Lisi
Â
I miei appunti dal libro in cui il "produttore di milionari" Dan Kennedy rivela i suoi principi di gestione delle persone e massimizzazione dei profitti
Trovi il libro qui: http://amzn.to/2CFZjXX
Using the power of storytelling to create an emotional connection to your audience when presenting ideas and businesses. Used in a storytelling masterclass held August 2015 for the finalist entrepreneurs at INDEX AWARD â Design to improve life.
Valverde & Stiles Process and DeliverablesMike Stiles
Â
Valverde & Stiles is a hybrid strategy and production partnership offering B2B orgs scalable, video-first content to populate all channels, build prospect relationships and achieve business objectives. This is what working with us looks like.
Overcoming the Challenges of Merging Different Corporate Cultures - Laura Que...HR Network marcus evans
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Presentation delivered by Laura Queen, Former Vice President and Chief Human Resources Officer, G&W Laboratories, Inc. at the marcus evans Employee Benefits & Compensation Summit 2016 in Braselton, GA
Agile methodology allows the modern marketing team to adapt to fast-changing market conditions, respond to immediate sales needs, and prove ROI quickly and consistently.
Bonus: three tools that will make you a lot of money quickly.
Presentation Secrets of Steve Jobs - Carmine Gallo - BusinessWeek ColumnistSteven Duque
Â
In The Presentation Secrets of Steve Jobs: How to be Insanely Great in Front of Any Audience, communications coach and BusinessWeek.com columnist Carmine Gallo reveals the techniques that have turned the Apple CEO into one of the worldâs most extraordinary corporate storytellers. For more than three decades, Jobs has transformed product launches into an art form. Whether youâre a CEO, manager, entrepreneur, small business owner, or sales or marketing professional, Steve Jobs has something to teach you. Above all, a Steve Jobs presentation is intended to do three things: inform, educate and
entertain. Here are ten steps to accomplishing them.
The Workshopper Playbook is a handbook for creating workshops for any team and any challenge. The book provides solid tips for you as a facilitator and a framework (The 4C's Framework) that you can use for any type of workshop. The book iw written by Jonathan Courtney at AJ&Smart.
Porter five forces analysis is a framework to analyse level of competition within an industry and to develop business strategy accordingly.
The framework allows a business to identify and analyse the important forces that determine the profitability of an industry.
L'Êcosystème du PO à travers le corps humain par Denis St-MichelAgile MontrÊal
Â
Le rôle du Product Owner est plus vaste qu'on ne le croit. Je vous emmène dans un voyage du corps humain qui rendra clair, et d'une simplicitÊ enfantine, tous les ÊlÊments qui forme la pratique du Product Ownership. PrÊparez-vous à un a-ha moment!
A presentation of the search for Product-Market Fit with the principles, practices and processes that lead to it, from the Lean-Startup and Design Thinking perspective
As a leader, you spend a lot of your time making sure that your team is working well together. Here are the secrets that every manager should know to make your team successful.
Subscribe to our free 11-day email course on HOW TO BE A BETTER LEADER:
http://officevi.be/29Sx4bK
Read more on employee engagement on Officevibe blog:
https://www.officevibe.com/blog
Collaborative Consumption: The 7 Key Business ModelsCollaborative Lab
Â
Companies such as Airbnb, Lyft, Taskrabbit, Zipcar are all examples of thriving Collaborative Consumption businesses that balance profits with a clear sharing purpose. But what are the business models behind these ideas? In this deck, Collaborative Lab maps out the seven key models used.
How to Attract Top Talent: Transforming Your Startup Into a Talent MagnetDavid Ehrenberg
Â
Your talent is a key driver for the long-term success of your company. If you donât have cash, you need to use the tools of stock options, benefits, and payroll to attract top talent. This deck looks at the current marketplace, stock options vs restricted stock, using 409a valuations to set the strike price for employee stock options, PEO or open market for benefits, payroll options, employment law considerations, and more.
Frameworks for solving marketing case interviews. Perfect for both CPG and tech companies.
For more details, refer to my book, The Marketing Interview (formerly known as Rise Above the Noise): http://bit.ly/marketing-int-book
Dan Kennedy contro i fuffologi del ManagementAndrea Lisi
Â
I miei appunti dal libro in cui il "produttore di milionari" Dan Kennedy rivela i suoi principi di gestione delle persone e massimizzazione dei profitti
Trovi il libro qui: http://amzn.to/2CFZjXX
Using the power of storytelling to create an emotional connection to your audience when presenting ideas and businesses. Used in a storytelling masterclass held August 2015 for the finalist entrepreneurs at INDEX AWARD â Design to improve life.
Valverde & Stiles Process and DeliverablesMike Stiles
Â
Valverde & Stiles is a hybrid strategy and production partnership offering B2B orgs scalable, video-first content to populate all channels, build prospect relationships and achieve business objectives. This is what working with us looks like.
Overcoming the Challenges of Merging Different Corporate Cultures - Laura Que...HR Network marcus evans
Â
Presentation delivered by Laura Queen, Former Vice President and Chief Human Resources Officer, G&W Laboratories, Inc. at the marcus evans Employee Benefits & Compensation Summit 2016 in Braselton, GA
How product culture drives organizational impact by Tony Fadel [Engineerex]TonyFadel2
Â
We discuss what a product culture is, how it benefits your organization and we share a framework of simple steps to implement a strong product culture in your org
This course is an outstanding platform for students and experts to experience the key elements of communication and to foster their career in business communication.
This presentation is based on two books - "The Leader's guide to Radical Management" by Stephen Denning and "Joy Inc" by Richard Sheridan. The problems of Traditional management, and the shift towards Radical management along with Innovative practices followed at Menlo Innovations are covered in this presentation.
Cut the Bull: Writing that Turns Heads, Changes Minds and Gets DecisionsCarla Johnson
Â
Perhaps nothing makes a faster and more profound impact on clients, prospective clients, the media, employees and other audiences than that of the written word. In fact, research shows that nearly 90% of what you create is not seen as different or relevant enough to create much impact. Many A/E/C firms have technical teams weigh in on proposals, presentations and marketing materials. Even marketers find their strengths lie more in strategy and planning, rather than articulating expertise in an engaging, compelling and lasting manner. While accuracy is important, firms often lose out in the early stages of proposals because they donât understand how to craft messages or get dropped later during consideration.
A talk by Rob Catalano
Chief Engagement Officer, WorkTango
As uncertainty spreads through organizations, executives, HR professionals, and every single employee, it gets challenging to operate in a ânew normal.â
But in unprecedented times, your employees matter now, more than ever. This session will discuss:
¡ The impact uncertain times have on employees and why itâs important for companies to respond
¡ Specific recommendations on how to engage employees given the uncertainty in the workplace
¡ The mindset and approach that you need to start with
¡ Examples of companies that are doing it well to inspire action in your organization
Watch REPLAY here:
https://leading-in-crisis.turnkeycoachingsolutions.com/talks/how-to-engage-employees-in-uncertain-times/
**Leading in a Crisis Free Virtual Summit 40+ Speakers:**
https://leading-in-crisis.turnkeycoachingsolutions.com/
A common language supporting digital transformationHakim Mendjeli
Â
This presentation highlights the issue of the use of language associated with digital transformation in Financial services. It focuses on 3 heavily concepts: Innovation, Strategy and Customer Centricity.
It aims to get the conversation started. You won't find here some easy recipes. There are few practical examples on how to fix problems related to the role of innovation, the alignment in terms of digital strategy and bringing customer voice into the digital transformation journey.
Many companies today strive to be âthought leaders,â but only a select few truly live up to that aspiration. Thought leadership requires a unique point of view, the ability to provide valuable information, and a layered approach to disseminating that information. For the few companies who achieve it, thought leadership is proven to drive long-term and higher-value customer relationships and increase brand affinity and loyalty.
Stacey King Gordon of Suite Seven led a workshop during LoyaltyExpo 2014 in Orlando, Florida. The workshop explored what makes a thought leader, best practices for thought leadership, and how to develop a publishing and content strategy to help companies grow into true thought leaders â helping with everything from navigating internal politics to prioritizing resources.
In todays workforce their are 5 active generations. How has our past shaped us and how do we interact?. What values do we all share? What is best way to communicate and learn. This presentation tries to address the basics.
Order to Cash. Cash is King. Prime elements, points that block successful ETE flow. KPI's/metics and how to guage where your company really ranks: a Business leader, Average, or Laggard.
Looking at what is driving Big Data. Market projections to 2017 plus what is are customer and infrastructure priorities. What drove BD in 2013 and what were barriers. Introduction to Business Analytics, Types, Building Analytics approach and ten steps to build your analytics platform within your company plus key takeaways.
Summary of three National webinars. Three V's, market, Functional areas showing most traction, Hot Revenue/ROI areas, Architecture options and using Use cases to overcome objections.,
Shows how RDS supports HANA, new Assemble to order Strategy utilizing RDS, Business Case studies tied to Technology and an evolution path for CRM utilizing RDS, HANA and the Cloud.
Understanding new Rapid Deployment Solutions. 150+ applications taht help solve business problems in weeks not years. Written from a basic user viewpoint.what
So what is SAP HANA? How can it help my area (Line of Business) and our business overall!. Presentation lays out BASICS and how can help users enable their area/business "Real time".
A beginners guide to scrum. Not only software. Defines roles, key meetings and artifacts. 7 certifications available thru Scrum alliance. Make the journey.
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
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UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
Acorn Recovery: Restore IT infra within minutesIP ServerOne
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Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion âCompetition and Regulation in Professions and Occupationsâ held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the authorâs consent.
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
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f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
2. TABLE OF CONTENTS
⢠Can You Identify?
⢠Why Stories?
⢠Powerful Communication
⢠Eight types
⢠Tips
⢠PAR & Examples
⢠Understand the Difference
⢠Benefits
⢠Value
⢠Take Away
4. WHY STORIES?
⢠Telling stories is one of the most powerful means to influence, teach,
and inspire.
⢠What makes storytelling so effective for learning?
⢠Storytelling forges connections among people, and between
people and ideas.
⢠Stories convey the culture, history, and values that unite people.
5. POWERFUL COMMUNICATION TOOL
1. Stories make a point - simplest and most direct reason why stories are so
powerful.
2. Stories make it memorable - will help people remember your message.
3. Stories make it meaningful - make us feel a part of the situation.
4. Stories create and reveal emotions - helps to influence or persuade.
5. Stories build connections - create a bond between the teller and the
receiver.
6. 8 TYPES
⢠Who We Are
⢠Why
⢠Vision
⢠Good Business
⢠What We Learned
⢠How We Design It
⢠How We Do It
⢠Meet Our Customers
7. TIPS FOR BUSINESS STORYTELLING
Understand your audience
Know your message
Ensure your story has a structure
Be authentic
Use a conversational tone
Remember the audience is the hero
Be visual.
Make human and emotional connections
Sell your story, not your product
8. PAR APPROACH TO STORYTELLING
P
PROBLEM â Is the
core issue the hero
must tackle.
A
ACTION â Is the
small steps the
hero must take to
resolve the
problem.
R
RESULT â Is the end
accomplishment.
9. COST OF QUALITY
P
PROBLEM: Market price of product too high
and need to drop costs 12% (COGS) to be
competitive in marketplace ( Highest Costs
in material BOM).
Only two departments to be solicited;
1. Product Engineering (Redesign)
2. Materials (SCM)
Must be implemented within 2 quarters
(Current FY).
Although SBU, expand Corporate SCM due
overlapping commodities.
A
New Quality Cost reduction model
based three weighted elements;
1. Just In Time (JIT) Delivery
2. 1st pass quality
3. 2nd pass quality
Obtain CFO funding for 3rd party to
build new IT SCM Cost model.
Train SCM and Supplier teams on how
to submit proposal for off cycle cost
reduction (Spend) RFQ.
Train SCM team to determine price
vs. COQ for contract re-negotiations
with Supplier POC (CEO <> SCM
Mgr.).
R
Overall cost reductions were 23% to
target of 12%.
One commodity group was highest
reduced in world â 90%+. Documented
in new SCM Book on Supplier Quality.
Reductions were new 40 year record for
Corporation.
Over $10M dropped to bottom line and
became highly competitive in
marketplace for cancer killing products.
10. FACTORY IN
CHINA
P
Set up Phone factory in Northern
Mainland China in 4 months and be
able to produce new units by start of
calendar year.
Penalty: Lose Customer & Product
Rights
A
An integrated cross functional team;
ďź Customer
ďź Locals
ďź Company
Incremental & Expandable SMT/Box
line setup approach to site.
Focus: team success is company
success!
R
Achievement: 100% OTD & Quality
Growth: 3 > 21 Lines in one year !
11. UNDERSTAND THE DIFFERENCE
⢠Solution - constructing a course of action that will transform your current situation into one where your objective has
been achieved.
⢠Benefit - solving a problem or dealing with a difficult situation
⢠Value - the importance, worth, or usefulness.
12. BENEFITS
⢠Vocabulary, comprehension, sequencing, memory and
creative writing all benefit from storytelling.
⢠Storytelling improves listening skills that are essential in
learning and in relationships.
⢠Storytelling encourages creative writing, creative
thinking and problem solving.
13. BUSINESS VALUE
1. Stories help to remove the clutter and focus on what matters most.
2. Stories help making information understandable so it creates impact.
3. Stories engage people needed to create impact.
4. Stories make something actionable.
14. TAKE AWAY
WHY
One of the most
powerful means to
influence, teach,
and inspire.
PAR
P = Problem
A = Action
R = Result
VALUE
Stories help you to
remove the clutter
and focus on what
matters most.
15. JOHN CHOATE
⢠John has over 20+ yearsâ Global SCM
experience in multi Industries as a top Story
teller. His beginning was in the USAF as a
Logistics/ Transportation and Data
Systems Officer where he was taught to
relate projects, verbal & written, to
DOD/USAF personnel on the 6th grade
level. In the business world he refined his
approach and techniques by using a â
PAR â approach.