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Logo and corporate identity


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Logo and corporate identity

  1. 1. LOGO DESIGN & CORPORATE IDENTITY Nicole Solari and Julia Nicasto
  2. 2. LOGO DESIGN Logo design is a graphic mark or image commonly used by industries and companies to promote instant public recognition.
  3. 3. Rob Janoff Apple logo , 1977 <ul><li>Apple tree represents the “tree of knowledge” </li></ul><ul><li>Bite can represent “biting into knowledge” </li></ul><ul><li>Bite can also be “byte” referring to computer technology </li></ul>
  4. 5. <ul><li>Sara Jessica Parker advertised for Apple </li></ul>Sex in the City
  5. 6. Bohlin Cywinski Jackson Apple Store , New York
  6. 7. Bohlin Cywinski Jackson , Apple Store, New York
  7. 8. Corporate identity (CI) is the external image that the company wants to be associated with by the public. CORPORATE IDENTITY
  8. 9. <ul><li>Corporate business, not just a coffee shop </li></ul><ul><li>Woman is siren from Greek Mythology </li></ul><ul><li>All products within the chain were specifically designed for Satrbucks </li></ul>1992-2010 2011
  9. 10. Starbucks , Seoul
  10. 11. Britney Spears, Starbucks
  11. 12. WHAT MAKES A GOOD LOGO? <ul><li>Describable </li></ul><ul><li>Memorable </li></ul><ul><li>Effective/Impacting </li></ul><ul><li>Relevant </li></ul>
  12. 13. LULULEMON Ohm, Scientific Symbol Lululemon
  13. 14. TD, Toronto Dominion TD CANADA TRUST
  14. 15. WHAT MAKES A LOGO UNSUCCESSFUL? <ul><li>Too much detail </li></ul><ul><li>Trends </li></ul><ul><li>Multiple colours </li></ul><ul><li>Bad design </li></ul>
  15. 16. DETAIL
  17. 18. TRENDS
  18. 19. BAD DESIGN
  19. 21. Raymond Loewy Associates “ Father of Industrial Design”
  20. 22. RAYMOND LOEWY ASSOCIATES <ul><li>Raymond Loewy launched industrial design in 1929 </li></ul><ul><li>Coldspot Refrigerator , </li></ul><ul><li>Raymond Loewy, </li></ul><ul><li>1930 </li></ul><ul><li>For sears </li></ul>
  22. 25. Lucky Strike Pack 1940, Raymond Loewy NEW Lucky Strikes Cigarettes
  23. 27. Coca-Cola bottle re-design 1954, Raymond Loewy Dole Deluxe dispenser 1947, Raymond Loewy
  24. 28. Landor & Associates Walter Landor
  25. 29. LANDOR ASSOCIATES <ul><li>The firm was found in 1941 in San Francisco which is now where their headquarters is located </li></ul><ul><li>Landor was greatly influenced by the Bauhaus and Werkbund design movements </li></ul>
  26. 30. ``Brand experience is what your customers remember about you. It's what leads to lasting impressions, preferences, and performance.``
  27. 31. “ THE KLAMATH” ``The Klamath became our international symbol of creativity and innovation`` -Walter Landor <ul><li>1964 Walter Landor bought the retired ferryboat The Klamath </li></ul><ul><li>They had the interior of the boat made into office space </li></ul><ul><li>This boat is now Landor & Associates distinctive corporate symbol </li></ul>
  28. 32. 9/11 MEMORIAL & MUSEUM Defining a memorial`s public identity
  29. 33. ``In 2010, Blackberry was named one of Landor`s Top10 Breakaway Brands, Showing a 57% increase between 2006 an 2009.``
  31. 36. FEDEX OFFICE <ul><li>Landor`s challenge was to make FedEx a retail company </li></ul><ul><li>FedEx wanted to expand into a more technological branch </li></ul>
  32. 37. <ul><li>Landor collaborated with the Redskins to create a field </li></ul><ul><li>The logo was placed strategically from the scoreboard to the employees uniforms </li></ul>
  34. 39. Ivan Chermayeff Tom Geismar & Sagi Haviv
  35. 40. CHERMAYEFF & GEISMAR <ul><li>This company has been dealing with brand identities , art in architecture, exhibits and print and motion graphics in regards to the modern movement of idea-driven graphic design. </li></ul>Libson Aquarium Pepsi Cola D-Day Museum
  36. 41. They were founded by Ivan Chermayeff and Tom Geismar in 1958. Columbia Records poster, 1958
  37. 42. “ Trademark design challenges us to use all the magic and intelligence at our command, our skill, knowledge, vision, and ability, in the creation of a single, clear, direct image that will embody the character and aspirations of the organizations that come to us in search of identity.” Chermayeff & Geismar
  38. 45. Armani Exchange, New York
  39. 48. Barneys New York Dallas, Texas
  40. 51. Chermayeff&Geismer 1986
  41. 52. Chermayeff&Geismer, 1976
  42. 53. Chermayeff&Geismer, NYU
  43. 54. Exxon 1966, Raymond Loewy
  44. 55. FIRM IS OWNED AND RAN BY 17 MEMBERS Worlds larges independent design consultancy
  45. 56. PENTAGRAM <ul><li>The firms are located in London, Berlin, New York and Austin </li></ul><ul><li>The firm was founded in 1972 </li></ul>
  46. 57. ``…Great design cannot happen without passion, intelligence, and personal commitment…``
  47. 62. Graffic Europe Chambers Hotel 21c
  48. 64. BRUCE MAU DESIGN <ul><li>Bruce Mau, the founder of his studio in 1985 </li></ul><ul><li>Chicago and Toronto studios </li></ul><ul><li>Their purpose is possibility to be adventurous and to create real lasting value with their clientele </li></ul>
  49. 65. ``Mau has used design and optimism to originate, innovate, and renovate businesses, brands, products, and experiences``
  50. 67. Heather Reisman had a dream: to reinvent the traditional bookstore as a marketplace for culture. INDIGO BOOKSTORE