Brandwidth'20

Rules
- Please answer ONLY in the Google Form sent to you
- There are no other rules, only Anarchy
- QM is god, tho (If the QM says the sun rises in the West, then THE
SUN RISES IN THE WEST).

1. “Better Than Sex” mascara is Too Faced’s best selling product which is
believed to sell one every 7 seconds. Following Saudi Arabia’s strict
guidelines to adhere to family friendly content, Too Faced had to tweak the
name a little.
What was the modified name of the best selling mascara for the Saudi
Arabian market?

2. In 2019, HBO collaborated with Elastic, the company that created the opening
credits sequence for Game of Thrones to make a tribute version. It took 2750
_________ to re-create the view of landscape and castles. Each piece was
embossed with stylish logos for all the four Houses as well as The Night King.
What is the object in question?

3. Identify X.
“Many people have asked about the meaning of our name. ‘X' was inspired by a
poem written more than 800 years ago during the Song Dynasty. The poem
compares the search for a retreating beauty amid chaotic glamour with the
search for one's dream while confronted by life's many obstacles... ‘hundreds
and thousands of times, for her I searched in chaos, suddenly, I turned by
chance, to where the lights were waning, and there she stood.’ X, whose literal
meaning is hundreds of times, represents persistent search for the ideal.”

4. Which company received the 2016 Ig Nobel Prize in Chemistry ‘for solving the
problem of excessive automobile pollution emissions by automatically,
electromechanically producing fewer emissions whenever the cars are being
tested’?

5. Bristlr is a dating app, which is oddly specific. Its tagline is “Connecting those
with _______ to those who want to stroke _______”.
FITB

6. Founded by climbing enthusiast Yvon Chouinard in 1973, this outdoors clothing and
accessories manufacturer have always focused on practicing what they preach, so
much so, that they did a strategy pivot when Chouinard realised that his equipment
were causing harm to the rocky cliffs. Following the same philosophy, they ran a
poster and PR campaign that actively told the brand’s consumers to NOT buy its
products.
Identify the brand, and the rationale behind this campaign. (Visuals Follow)

7. The Vanderbilt Medical Foundation received a donation of 1 Million USD in April
2020, amidst what was possibly the worst instances of political and social chaos. This
donation, while made by someone who’s known for their charitable endeavours to
multiple institutions associated with healthcare, was special because it was
instrumental in achieving something very important.
Who made this donation?
What was the outcome of it?

8. Social Chain created a series of interactive, immersive, and interconnected
Instagram Stories that take you on a Bandersnatch-style adventure for X.
The mission is to safely carry Y to its destination. But only moments into the task,
someone snatches it away from you. The video adventure takes the first-person
perspective of a free runner and showcases some of the main features boasted by the
company’s newer flagship product.
The whole campaign required 20 different Instagram accounts and 50 Instagram
Stories to complete.
Identify X and Y

9. “Alcohol is probably one of the greatest things to arrive upon the earth —
alongside me. Yes…these are two of the greatest arrivals upon the surface of the
earth. So…we get along.” X told Sean Penn in a 1987 interview.
In 2013, as a fitting tribute, Dewars used one of his poems in an ad to promote their
scotch. It garnered attention (both positive and negative) because X had passed
away 2 decades ago. Although the poem was about being a writer, Dewars
removed some of the lines so that the ad could appeal to a broader target audience
like rock climbers, musicians, journalists, mechanics etc.
Identify X.

10. X , introduced in 1935, is one of the world's leading chocolate brands. It was
named after a club, which derived its name from mutton pies which the chef
called X pies. The club would host literary and political meetings in the 17th
century and was famous for its toasts of the reigning beauties of the era. The toast
is as follows:
Whence deathless ___X___ took his name,
Few critics can unriddle:
Some say from pastrycook it came,
And some from Cat and Fiddle.
From no trim beaus its name it boasts,
Grey statesmen or green wits,
But from this pell-mell pack of toasts
Of old ____ and young _____
Identify X.

11. The idea of this service came to Efe Cakarel in 2007, when he couldn't find the
Hong Kong romantic drama film "In The Mood For Love" while sitting in a cafe in
Tokyo.
Identify.

12. The board game 'Monopoly' was introduced in India in 1987 by Funskool. The
company also manufactures and distributes products in India from foreign
brands like Disney and Warner Bros. Funskool was established in Chennai in
1987 as a joint venture between Hasbro, Inc. and an Indian brand. The brand in
question became a household name in India not because of its product but due to
its association with cricket.
Identify the brand?

13. X is firing back at Y with a parody of the company's most iconic ad after they
yanked "Z" from the Store.
The video was in response to Y nixing "Z" from its Store because they began
offering players the option to pay directly for in-game purchases rather than
going through the Store, a violation of Y's policies.
The video was a spoof of the company's most famous ad of all time, premiering
during the 1984 Super Bowls.

14. The Swadeshi Movement began in 1905 in Calcutta to oppose the partition of
Bengal. The focus of the movement was to promote businesses that were made in
India by the local traders to strengthen the nation economically as well as push
for independence. A merchant from Calcutta also did his part during the
Movement. He launched a product, whose promotional poster said ‘It makes you
feel even better than the “Woman in the pink of skin health”.
What is the product and name of the merchant?

15. X, for the launch of their hybrid sports car __, collaborated with luxury brand
Y. The collaboration resulted in Y producing a collection of 4 items which were
specially made of carbon fibre and all 4 of which would fit perfectly in __’s rear
parcel shelf.
“This collaboration with X epitomizes our shared values and creativity,
technological innovation and style. This is a pure expression of the art of travel”
is what the Head of Special Orders at Y had to say about this partnership.
Identify X and Y.

16. In 2017, on the occasion of Father's Day, this brand came up with an app that
was similar to Siri, the personal assistant app, which answers all the queries of
the user. This was done after a research found that only 13% guys go to their
father for advice.
Identify this brand.

17. Perhaps one of the greatest in the world, the insight for this iconic advertising
campaign came from a focus group where they found that this product was more
than a consumable, it was a life habit that users inadvertently gravitated towards.
More than its presence, it’s absence was noticeable. This led Goodby, Silverstein &
Partners to come up with a tagline that was simple, hip, parodied and recreated
countless times.

18. In-flight amenity kits offered to business and first class passengers on flights
have always been designed and curated by European luxury designer brands such
as Salvatoge Ferragamo, Bvlgari, Penhaligon and Versace to name a few. However,
2017, saw an Indian brand, started by a NIFT Graduate in the bylanes of Hauz Khas
Village, New Delhi, join the fray by delivering amenity kits to Qatar Airways.
Name the brand.

19. The 2008 version of the game froze up on the Xbox 360 and PlayStation 3,
causing exasperation for many gamers. The company issued a patch but the
debacle damaged its relationship with consumers.
Also, In franchise mode, players can act as an owner and control hot dog prices
or renovate the stadium.
After appearing on the game cover, many players who previously had record-
breaking years suffer from injuries, poor performance or controversy, prompting
the so-called curse.
Identify the game.

20. Being invited for lunch/dinner/drinks post business meetings is generally
said to be a sign that the meeting went well and could potentially materialise.
However, in Finland, business meetings that are successful are generally followed
by an invitation for a _____. This particular activity is so popular that even the
Parliament and a Burger King outlet has this.
Give the blank.

Time for a Re-Run
Please submit your answers. The form will close as soon as the rerun ends

Patagonia, because no matter how sustainable, reusing an old jacket would
always be better for the environment rather than buying a new one

Dolly Parton, Moderna’s Coronavirus Vaccine

X- Epic Games
Y - Apple
Z - Fortnite

1. According to a 2011 study by US National Highway Traffic Safety and
Administration, it was found out that electric vehicles are 37% more likely to
cause low-speed accidents involving pedestrians because they are generally
silent at lower speeds. To tackle this, a lot of carmakers in Europe have started
fitting Acoustic Vehicle Alerting Systems(AVAS) in their electric cars to avoid
mishaps. BMW took it to the next level and did something interesting with the
alerting systems.
What was it?

They hired noted composer Hans Zimmer to create a series
of sounds for their electric series

2. The world’s largest personal care company, X acquired an augmented reality app
in 2018 because they recognised the power of Y as they were transforming into a
digitally augmented beauty company.
Y has patented technology which includes live 3D makeup simulation, live anti-
aging/skin-care simulation, and hair style and colour simulation.
Name X and Y

3. Whisky is a magnificent way to see through time using the craftsmanship of
ageing fine spirits in oak for decades, one which X has mastered since their
founding in 1815. One of finest single malt peated whisky from Islay in Scotland,
offers a lease on a square foot of land with the purchase of each bottle. It is the
only whisky to carry the Royal Warrant of the Prince of Wales. The whiskey is
named after a loch near the distillery which is believe to derive its name from the
Gaelic term “Lag Bhrodhaig” which means “The hollow of the Broadbay”.
Name of the whisky.

4.“The name is… Catalan, and it means ‘beauty’, it started as a code word for
developers to talk about [what we were doing]” says founder Michelle Shnaidman,
who after being scoffed at by her male colleagues and friends and being told that
the product she was planning on was sort of like an “Easter Bunny” started this
platform that has now, capitalising on the right trends, evolved into a meme page,
a community, an e commerce platform and a beauty boutique. Which platform?

5.In 2014, Lush Cosmetics introduced a perfume named “Smuggler’s Soul” whose
ingredients were ‘citrusy lemongrass, grounding rosewood and soothing
sandalwood oils.’ They used the picture of a famous Indian criminal to promote the
perfume. Who is the person?

6. According to Walmart consumers buy this product X, which is Kellogg’s most
popular brand, approximately 7 times more before a storm or a hurricane. So they
stock up their shelves with the same ahead of storm warnings. According to the
company's corporate website, more than 350,000 boxes of X were sent to the
Carolinas before and after Hurricane Florence struck in 2018. Identify the product.

7. Pitchfork is an American online music publication launched in 1995 by Ryan
Schreiber. It was 1996, the internet was still a baby, and Schrieber thought the
music scene was critically bland. So he launched Pitchfork.com. It quickly bloomed
into one of the shapers of today’s music scene. Ryan came up with the name of the
company while watching one of his favourite movies where the protagonist had a
Pitchfork tattoo, which was a major plot point in the movie. Name the movie.

8. 2009, Alappuzha. A Muslim boy fell sick his parents visited the nearby
Balamurugan temple to pray for his recovery. The priest asked the family to offer
something to the deity. While the parents offered oil and flowers, the child offered
X, and was stubborn about it. The next day the boy was cured. It was believed that
Lord Balamurugan liked the taste of the offering and every devotee after that
started offering boxes of X to make their wishes come true. The deity also came to
be known as X Murugan after that. Identify X, which, after being attached, makes
Lord Murugan’s name an alliterative one

9. Airbnb had created an award winning short animated film celebrating the 25th
anniversary of _________. The movie followed the story of Catherine and her
father and their visit to the city for the first time after the mentioned event took
place. The film was about human connection and transformation to catalyze a global
conversation around belonging.
What was the historical event?

10.Editors of Vogue compared X’s (brand) , Y (product) to a Ford automobile
because it could go anywhere, day or night, and they predicted it would become as
recognizable as a Ford. We can all thank X for the Y. She took an object associated
with mourning and showed how glamorous it could be.
What are we talking about?

Y: LBD (Little Black Dress)
X: Chanel

11.X had signed a $6 million four year contract in 1998 to promote Brylcreem, a
hair product. For reasons that must have infuriated his brand, halfway through the
agreement, he decided to shave his head. Makes it very hard for a brand
ambassador to promote a hairstyling cream when he doesn't have any
hair.Brylcreem decided to back their investment and continue with X as the face of
their brand.Unfortunately, consumers didn’t agree, sales of Brylcreem dropped by
25% once X shaved his head.
Who is X?

12.Before he finally hit jackpot with this recent success in the market, serial
entrepreneur Tim Stokley dabbled in multiple businesses. Some of his enterprises
are:
● GlamWorship, which facilitated transactions for a sexual fetish known as
“financial domination” (which may also have been a phrase used in Amazon’s
pre-IPO prospectus)
● Custom4U lets customers order personalized videos
● 121with was a marketplace where tradespeople (e.g., plumbers) could sell their
expertise
His most recent, and most successful business, a combination of sorts of all these
previous businesses owned by the parent company Fenix International even
partners with multiple creators for charitable causes like the Australian Bushfires
and the Beirut Blasts. What business?

13.Conceptualised by Lowe Lintas and produced by LinProductions, this campaign
for Axis Bank foregrounds uniquely Indian insight of long-standing relationships
rooted in trust that most Indians have with our kiraanawala, the neighbourhood
chaiwaala, the istriwalas and so on. Focusing on something that is a manifestation of
this trust the campaign encourages audience to flip this trust, and help these small
businesses back on their feet by #ReversingThe_____.
FITB

14.Clevr Blends, a startup that makes instant oat-milk lattes, led by co founder and
CEO Hannah Mendoza has recently garnered a lot of publicity, with influencers and
celebrities like Kim Kardashian and Oprah Winfrey promoting it, however, their
fates turned only after this investor (who has shown an active interest funding
companies led by women), after trying their products, decided to call them and not
only provide seed money, but also guidance to this company. Identify the investor,
who also has plans of soon being a Netflix producer, in addition to other portfolio
investments.

Meghan Markle, Duchess of Sussex

15.This American financier often had a tremendous physical effect on people. He
was physically large with massive shoulders, piercing eyes, and a purple, contorted
nose because of a chronic skin disease, rosacea. This condition inspired the crude
taunt "_______ ______'s nasal organ has a purple hue."
He was known to dislike publicity and hated being photographed; as a result of his
self-consciousness, all of his professional portraits were retouched. His social and
professional self-confidence were too well established to be undermined by this
affliction. It appeared as if he dared people to meet him squarely and not shrink
from the sight, asserting the force of his character over the ugliness of his face.
Who?

16.These hand held devices became popular worldwide in the late 1990s. A US
Patent was awarded to Taiwanese inventor Tsao-i-Shih in 1996 for this device. The
handle contains batteries and a charging mechanism that generates high voltage.
The circuit is composed of an electronic oscillator, a step-up transformer and a
voltage multiplier, similar to the circuit in an electroshock weapon or a stun gun,
but with much lower power.
What ubiquitous device?

17.“______ _____ _______” was an advertising campaign in the UK run by
the Conservative Party in 1978 designed by the advertising agency Saatchi &
Saatchi. The poster's design was a picture of a snaking dole queue outside of an
unemployment office. Above it was the slogan "______ _____ _______"
with the phrase "Britain's better off with the Conservatives" in a smaller text
below. The photo was criticised in the House of Commons, saying that the
Conservatives were “selling politics like soap-powder”. The campaign was a
success and in May 1979, the Conservatives won the election with a 43-seat
majority with the party leader, Margaret Thatcher becoming Prime Minister.
Identify the campaign.

18.The Aero bar was invented in 1935 by a confectionary company in York, England,
called Rowntree's. The Aero was, of course, a brutal hoax: a bunch of air pockets
separated by a wretched brown lattice, then wrapped in pretty paper and flogged to
innocent consumers. In the 1970s, Rowntree's decided the Aero needed a rebrand
and engaged the services of an advertising agency in London. Enter X, a young,
London-based copywriter. It was X who invented the Aero's famous
'irresistibubble' tag; the cutesy slogan working to rebrand the candy bar for a
whole new generation of snackers.
Give X

19.The founder studied computer science at Illinois Institute of Technology ,
worked at Motorola for a year and was bitten by the start-up bug in 2002, when he
made a foray into healthcare information and practice systems space post the
dotcom bubble burst at the turn of the millennium. He sold his company in 2007
and turned to an interest he had developed on the way to his office building in New
York.
X was “imagined in India” and made in Belgium. X is positioned as a youthful,
Indian brand with a trendy and unorthodox identity, launched by a start-up in
Delhi, in a market dominated by large national and multinational players. The
name is deliberately “Indian” and is a trendy brand meant to convey moments that
are fun, friendly and social much like the young Indian of today!
Give X

20.In 2017, Pepsi got flak for a campaign featuring Kendall Jenner joining a protest
march.
Which musical superstar then tweeted that it was ironic, given that her Pepsi ad in
1989 was actually withdrawn after one of her music videos had shown her locking
lips with a black priest?

Madonna; Pepsi had pulled out her ad after the protests to the video of
her song ‘Like A Prayer’

21.How do you make coffee successful in a nation of tea drinkers?
This was a question that had plagued Nestle’s top brass when it came to
launching coffee in Japan in the 1970s. Japanese culture is steeped in tea and it
has a strong emotional imprint on the people, thus making it difficult for coffee
to butt in.To counter this problem, with the help of Anthropologist and Brand
Consultant Clotaire Rapaille the company decided to target a specific
demographic to create the cultural imprint of coffee. What demographic, and
what did the company do?

Introduce Coffee to Children via Kitkat

22. In April 2011, four friends — Neeraj Kakkar, Suhas Misra, Neeraj Biyani and
James Nuttall — decided to take the plunge and founded this company, and rolled
out X in Delhi and Bangalore for Rs 20 per 200-ml pack, soon X became the
second-largest energy drink brand in the country but distribution cost of X kept
increasing and break even looked a remote possibility.
Then on one hot summer day, when all of them were having lunch together, they
came up with their next product – Y, inspired by childhood memories that they
believe would have mass market appeal.
“Y is all about stories and memories," says Kakkar, who quit his job at Coca-Cola
(where he met Misra and Biyani) when he was 33 and went abroad to pursue an
MBA from Wharton where he met James Nuttall. According to the founders, the
biggest challenge their venture faces is sourcing traditional ingredients.
While most suppliers were not ready to promise a steady stream of ingredients, the
ones that they got hold of didn't assure quality as in the case of jamuns or mangoes
Give X and Y (No part points)

23.Godfrey Hounsfield wanted to do research for a particular product X and asked
the company he worked for Y, for additional funding. Even though the company
knew of his potential they were hesitant because of the high expected cost of
undertaking the endeavour.
However, a few years later X had just signed a popular band Z which brought the
organization big profits which were used to fund the research project. In 1979,
Hounsfield won the Nobel Prize for his accomplishment.
Give X, Y, Z

X - CT Scanner
Y - EMI (EMI Records)
Z - The Beatles

24.Burger King is known to have promotional tie-in for its Whopper burger with
iconic movies. For The Incredible Hulk it created The Angry Whopper, for Indiana
Jones and the Kingdom of the Crystal Skull it created the Indy Whopper. Similarly,
it created a Dark whopper, that had black-pepper ketchup and a darkly delicious
sauce, and tied-in with The Dark Knight in 2008. There was another movie they
featured in their tie-in for Dark Whopper. Name the movie.

25.X is a device used for administering the drug
Somnacin to people in the field and it was created by
the military to enhance the training of soldiers
without risking lives.
Some of its features include:
● A central button called the Infusion
Trigger that can activate all IV lines at
once.
● Configurable control settings for the
accurate monitoring and adjustment of
Somnacin levels..
● LED display with atomized timer for
monitoring precise flow rates.
● Lithium Iodide batteries with a life of
200 hours.
Id the device (specific name) and how do we know
about it?

Pasiv (Portable Automated Somnacin IntraVenous)
Inception

26.What is X?
● A term first used in Woody Allen's 1973 comedy movie Sleeper, where X was
the name of a fictional scientific device used to produce a happy sensation.
● The term acquired a more sinister meaning, and wide-reaching cultural
relevance, when X was used by Lemmy Kilmister as a song and as the title of
one of Motorhead’s records.
● A company named X that produces manually operated head massage devices
of the same name, used to gently massage the head and the back of the neck.
Sold in the USA by the name of Happy’s Head Trip

Walchand Group (companies started by Walchand Hirachand Doshi)

28.On Christmas Eve, 1962, Katherine Noel Brosnahan came into the world in
Kansas City, Missouri, and if that last name sounds familiar, her niece, Rachel
Brosnahan’s definitely will, who plays the titular Mrs. Maisel on Amazon Prime’s
Marvellous Mrs. Maisel.
Apart from being famous for eliciting guffaws from the audience, Mrs. Maisel is
also extremely popular for her fashion choices, and one of these was the famous
Sam Bag, with a definite connection to Katherine Noel Brosnahan.
What is the connection/identify the brand behind “Sam Bag”?

29.These #TrueBlue Indians are representatives of the diversity that India stands
for in the truest sense. With each of them having very different and expressive
personalities, where might have you come across them?
Harri U.P
Shelfali Aloowalia
Stewart Sodawala
Lana Doorjee
Asghar Ismile
Dunya Dandekar

Dunzo’s Duniverse (Their Mascot Universe)

30. The Ittefaq Group of Industries is a Pakistani integrated steel producer with
major operations in Punjab. In 1976, Prime Minister Zulfikar Ali Bhutto
nationalized the steel industry, including the Ittefaq Group. However, in 1985,
General Mohammad Zia ul-Haq returned the business to the owners.
Who presently serves as the chairman of the Ittefaq Group?

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