Kriti Business Quiz, 2016

KRITI BUSINESS QUIZ QM : Dhrubojit
Bhattacharya

Q1.
This company was founded by John Hanke as an internal
startup within Google in 2010 before it was spun out of Google as an
independent entity in October 2015.
It's first product, published in 2012, was Field Trip, a location-
based mobile app which acts as "your guide to the cool, hidden, and
unique things in the world around you.” This company, however rose
to fame a few months ago, when another app, which works similar to
Field Trip was launched.
Give me the company for full points, the App for half.

Q2
Two reasons for X are :-
1. It is a part of their well planned Marketing plan. Most colors
distract and make the human eye focus on them while blue act as
a transparent palette for 65% of time spending watching the
main background aka index space. It is known that blue color is
the nirvana for the brain, as well green.
2. Colors don’t matter much to the founder; a few years ago, he took
an online test and realized that he was red-green color-blind.

Q3*
In August 2010, mobile phone manufacturer HTC acquired a 50.1%
majority share in X for US$309 million. The purchase was intended to
allow HTC to compete with other cellphone makers by associating
themselves with the X brand, as the purchase also granted HTC
exclusive rights to manufacture smartphones with X-branded audio
systems.
On May 28, 2014, Apple officially announced its intention to acquire X
for US$3 billion—with $400 million to be paid in Apple stock and the
remainder in cash—the largest purchase in Apple's history, ahead of
its US$429 million purchase of NeXT in 1996. Give me X.

Q4
M is the biggest fashion group in the world, operates over 7,000
stores in 91 markets worldwide. The company's flagship store is N,
but it also owns the chains Zara Home, Massimo
Dutti, Bershka, Oysho, Pull and Bear, Stradivarius and Uterqüe. The
majority of its stores are corporate-owned, while franchises are
mainly conceded in countries where corporate properties can not be
foreign-owned
The CEO of M recently made headlines as being named in top 10
richest people by Forbes. Give me M for full points.

Q5
X was founded in 1937 by Shivkisan Agrawal as a retail sweets
and namkeen shop in Bikaner, Rajasthan. In expansion, the company's
first manufacturing plant was located in Calcutta. In 1970 a larger
manufacturing plant was established in Nagpur. Another
manufacturing plant was established in New Delhi, the capital of India,
in the early 1990s, which also had retail store. In 2003, the company
began the process of developing convenience foods to be marketed to
consumers. In 2008, the chairman of the company's Nagpur branch
was Shivkishan Agarwal. In 2014, X was ranked 55th among India's
most trusted brands according to the Brand Trust Report, a study
conducted by Trust Research Advisory
Give me X.

Q7
Formerly called Neet and Immac, X is a current trademark of chemical
depilatory internationally sold products manufactured byReckitt
Benckiser. X's products contain thioglycolic acid and potassium
hydroxide. These ingredients react to generate the depilatory
chemical potassium thioglycolate, which according to the company,
increases hair loss. The effect is to break the disulfide bonds of
the keratin molecules in hair. This reduces the tensile strength of the
keratin greatly.
X?

Q8*
Identify the leftmost woman in this pic, co founder of one of the
leading counselling start-ups in India

RICHA SINGH, CO-FOUNDER,
YOURDOST

Q9
Seated in Amsterdam, the Netherlands, this professional services
company employs 174,000 people and has three lines of
services: audit, tax, and advisory. Its tax and advisory services are
further divided into various service groups.
Their present name was chosen when Klynveld Main Goerdeler merged
with Peat Marwick.
Give me the name of the company.

Q11
X was founded in 1945 by brothers-in-law Burt and Irv from the
merging of their respective ice cream parlors, in Glendale, California.
It claims to be the world's largest chain of ice cream specialty
stores, with 7,300 locations, including nearly 2,500 shops in the
United States and over 4,800 located internationally as of December
28, 2013.
The company is known for its “31 flavors” slogan, with the idea that a
customer could have a different flavor every day of any month, so
much so that the number 31 is evident in their logo. Which company?

Q12
Available in flavours such as Apple, Bitter Grapefruit, Bitter Lemon,
Bitter Orange, Vanilla Cream, Ginger Ale, Tonic Water and Raspberry,
what brand of Coca-Cola am I talking about?

Q13
Logo of which hotel brand?

Q14
M is a pale lager produced by Cervecería Modelo in Mexico for
domestic distribution and export to all other countries besides the
United States, and by Constellation Brands in Mexico for export to the
United States. The split ownership is a result of an anti-trust
settlement permitting the merger of Grupo Modelo with AB InBev.
It is one of the top-selling beers worldwide. In the United States, it is
the top selling imported beer
Logo:

Q15
___________ is a form of advertising which is used to
promote banned products, like cigarettes and alcohol, in the disguise
of another product. This type of advertising uses a product of a fairly
close category, as: club soda, mineral water in case of alcohol, or
products of a completely different category to hammer the brand
name into the heads of consumers. The banned product may not be
projected directly to consumers but rather masked under another
product under the same brand name, so that whenever there is
mention of that brand, people start associating it with its main
product (the alcohol or cigarette).

RULES
24 Questions, and one audience round, after the 12th question.
+20/-10 on pounce
+10/0 on bounce and direct

Q1
K is a German food and beverage brand. It was acquired by
the English-Dutch Unilever in 2000, when Unilever acquired Best
Foods, excluding Japan where it is made under license by Ajinomoto.
It produces dehydrated soup mixes and condiments. It was known as
Royco in Indonesia, and as Continental in Australia.

Q2
"We design the keynotes so that the big reveal of the product
happens around 40 minutes into the presentation, when the big
image of the product appears on screen, we want the time shown to
be close to the actual time on the audience's watches. But we know
we won't hit 40 minutes exactly.“ This is the logic behind what?

9:42 TIME OF APPLE PRODUCT
LAUNCHES

Q3
X is a financial services, merchant services aggregator and mobile
payment company based in San Francisco, California. The company
markets several software and hardware payments products, most
popularly the X Reader, and has expanded into small business
services. The company was founded in 2009 by Jack Dorsey, CEO
Twitter and Jim McKelvey. It has been traded as a public company on
the New York Stock Exchange since November 2015 with the ticker
symbol SQ.
The X Reader was the first product released by X, and is used to
accept credit card payments by connecting to a mobile device's audio
jack. X's original reader consisted of a simple read head directly wired
to a 3.5 mm audio jack, through which unencrypted, analogue card
information was fed to smartphones for amplification and
digitization. X's technology is PCI compliant and Verisign certified.

Q4
M is an iconic vatted dark rum, launched on 19 December 1954. It is
blended and aged for a minimum of 8 years. It is a dark rum with a
distinct vanilla flavour, with an alcohol content of 42.8%. It is
produced in Ghaziabad, Uttar Pradesh, available in all parts of India.
M?

Q5
In 2004, X, along with Eric Lunt, Steve Olechowski, and Matt Shobe,
founded the web feed management provider FeedBurner.
After Google bought FeedBurner in 2007, Dhe became an employee
of the search giant. In July 2009, he left Google, and in September
2009 it was announced that he was joining Twitter as its COO.
Although his 2010 takeover as CEO was supposed to be temporary,
while CEO Evan Williams was on paternity leave, it eventually became
a permanent position. In 2011, he would notably proclaim about
Twitter that “We’re the free speech wing of the free speech party.”
In May 2011, it was announced that President Obama had appointed
X to the National Security Telecommunications Advisory Committee,
along with the Corporate Vice President of Microsoft’s Trustworthy
Computing Group, Scott Charney, and McAfee President of Security
David DeWalt.

Q7
Quoted as the “unluckiest man in the world” by Dailymail, Ronald
Wayne sold his shares in one particular company, of which he was co-
founder of with two other people, for $800, a 10% stake in the
company, which now values to $60 billion. Among his contributions
to the company were designing the first logo and writing the manual
for their ‘first’ product.
Name the company.

Q8
The first known reference to the name _______ was by it’s inventor Robert
Chesebrough in his U.S. patent for the process of making it in 1872. "I,
Robert Chesebrough, have invented a new and useful product from
petroleum which I have named _________..."
The name is said by the manufacturer to be derived
from German Wasser "water" + Greek έλαιον (elaion) "olive oil".
In 1859, Chesebrough went to the oil fields in Titusville, Pennsylvania, and
learned of a residue called "rod wax" that had to be periodically removed
from oil rig pumps. The oil workers had been using the substance to heal
cuts and burns. Chesebrough took samples of the rod wax back to Brooklyn,
extracted the usable petroleum jelly, and began manufacturing the medicinal
product.
________ was made by the Chesebrough Manufacturing Company until the
company was purchased by Unilever in 1987. FITB, a trademark now used as

Q9
In 1998, about a year after X's founding, the company grew by
starting in the DVD by mail business. In 2007, X expanded its
business with the introduction of streaming media, while retaining
the DVD and Blu-ray rental service. The company expanded
internationally with streaming made available to Canada in 2010 and
continued growing its streaming service from there; by January 2016,
X was available in over 190 countries. In 2013, X moved into
the film and television industry, which debuted in the same year. It
greatly expanded the production of both film and television series
since then, offering “X Original" content through its online library of
films and television.
X is?

Q10
H is an American business entrepreneur. He is the owner of _______
Sports Enterprises, which includes the Denver Nuggets of
the NBA, Colorado Avalanche of the NHL, Colorado Rapids of Major
League Soccer, Colorado Mammoth of the National Lacrosse
League and the Los Angeles Rams of the NFL. He is also the largest
shareholder of English football club Arsenal.
His wife is the daughter of Walmart co-founder James Walton. H was
estimated to be worth $US 8 billion by Forbes in 2016.
Gimme H.

Q11
This ‘new’ smartphone boasts of the Qualcomm Snapdragon 821
system-on-chip, with 4 GB of RAM, features a 12-megapixel rear-
facing camera, which uses an f/2.0 aperture, and a Sony IMX378
sensor with 1.55 μm pixels. The camera uses a digital image
stabilization system tied to the phone's gyroscope and motion
sensors.
Also, it will be the first phone integrated with the Google Assistant.
Which device?
Hint : It HAS a 3.5 mm headphone jack, a not so new concept

Q12
_______ is a series of luxury chocolate outlets started by ITC on their
various hotels such as in Bangalore, Kolkata and Chennai. They allow
the customers to customize their chocolate in their chocolate
boutiques. They also serve cold chocolate and hot cocoa. It is part of
ITC's strategy to go top-down in the FMCG business as the company
also forayed into premium packaged ready-to-eat meals.

RULES
6 Logos to be identified
+10 for each correct logo
+10 bonus for all correct
Any kind of cheating will lead to immediate cancellation of audience
round for the team and -100 for the parent team

ANSWERS
Ans 1. TetraPack
Ans 2. Maserati
Ans 3. Baidu
Ans 4. Trojan
Ans 5. John Deere
Ans 6. Tuborg

Q13
T was established in 1887 as a piano and reed organ manufacturer
by Torakusu as Nippon Gakki Company,
Limited (literally Japan Musical Instrument Manufacturing Corporation)
in Hamamatsu, Shizuoka prefecture and was incorporated on October
12, 1897. The company's origins as a musical
instrument manufacturer are still reflected today in the group's logo—
a trio of interlocking tuning forks. Since then, this company has
become a leading manufacturer of semiconductors, audio/visual,
computer related products, sporting goods, home appliances,
specialty metals and industrial robots.

Q14
Established by Mukesh Bansal along with Ashutosh Lawania and
Vineet Saxena, this e-commerce website was in the business of on-
demand personalisation of gift items. It mainly operated on the B2B
(business-to-business) model during its initial years. Between 2007
and 2010, the online portal allowed customers to personalize
products such as T-shirts, mugs, mouse pads, calendars, watches,
teddy bears, pendants, wine glasses and jigsaw puzzles.
In 2011, this company expanded its catalogue to include fashion and
lifestyle products and moved away from personalisation. They tied up
with various popular brands to retail a wide range of latest
merchandise from these brands.
In 2014, they merged with another e-commerce giant in an estimated
deal of $300 million. Give me the e-commerce website.

Q14
X is a brand of tea belonging to Unilever and PepsiCo. Lipton was also
a supermarket chain in the United Kingdom before it was sold off
to Argyll Foods, to allow the company to focus solely on tea. The
company is named after its founder Mr. Thomas.
In 2011 PETA criticized X for conducting and funding experiments on
rabbits, pigs and other animals in an attempt to make human health
claims about the tea’s ingredients.
X?

Q15
Named after William Thompson, 1st Baron, X was founded in 1914,
in Detroit, Michigan, United States, by engineer Nathaniel B.
Wales who introduced his idea for a practical electric refrigeration unit
for the home to Edmund Copeland and Arnold Goss.
Between 1939 and 1945, the complete manufacturing facilities of the
factories' group was turned over to the manufacturing of military
supplies.
X contributed to the field of testing airplane components at ultra-low
temperatures, and instruments under high altitude conditions,
research that was credited as saving the lives of many Allied aircrews.
The company pledged to introduce the scientific discoveries gained
during the war production into its appliances to make them more
useful and efficient

Q17
Important positions held by whom?
Advisor, Boston Consulting Group
President (Business Development), Reliance Industries
Executive Director, Infrastructure Development Finance
Company (1997-2006)
Member, Integrated Energy Policy Committee, Government of India
(2004-2006)
Non-Executive Director, Gujarat State Petroleum Corporation
Non-Executive Director, Multi Commodity Exchange of India Limited
Deputy Governor, Reserve Bank of India.
_________________ (from 4 September 2016)

Q18
The Rat City Rollergirls is a flat-track roller derby league in Seattle,
Washington. The league is composed of four member teams for
intra-league play, an all-star travel team that competes with other
leagues, and another travel team that plays in exhibition games with
other leagues. It however was in the news in 2008 when a company
sued them for copyright infringement of their logo. Which company?

Q19
Founded in Eindhoven in 1891 by Gerard and his father Frederik, It is
one of the largest electronics companies in the world and employs
around 105,000 people across more than 60 countries.
It is organized into three main divisions: Consumer Lifestyle,
Healthcare and Lighting.
Which company am I talking about?

Q21
The first X restaurant opened in 1996 in Monterey, California by
Viacom Consumer Products. That firm's parent company, Viacom, is
owner of Paramount Pictures, and also owns the Rusty
Pelican restaurant chain. X is named after Benjamin Buford Blue and
his friend from the army.
Give me X.

Q22
X is a British manufacturer of luxury sports cars and grand tourers. It
was founded in 1913 by Lionel Martin and Robert Bamford. The firm
became associated with luxury grand touring cars in the 1950s and
1960s, and in a few movies.
The company has had a chequered financial history, including
bankruptcy in the 1970s, but has also enjoyed long periods of
success and stability, including under the ownership of David Brown,
from 1947 to 1972 and of the Ford Motor Company from 1994 to
2007.

Q24
This company was founded in 1921 by two brothers, Theodore and
Milton Deutschmann, who wanted to provide equipment for the then-
nascent field of amateur, or ham X. They opened a one-store retail
and mail-order operation in the heart of downtown Boston at 46
Brattle Street and named their company after XY, which was the term
for a small, wooden structure that housed a ship's X equipment. Which
company did they start?

Kriti Business Quiz, 2016

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