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Finals
SPJIMR
M A R K E T I N G
IMPACT
AWARDS 2014
Celebrating 10 years
ROUND 1- Infinite Pounce
Rules-
8 Questions Written/Dry - Individual
Put Funda on the entry "Mountweazel"
Question 1
Mountweazels are deliberately incorrect entries in reference
books used to trap copyright infringement & plagiarism.
E.g. Bing plagiarized Google and was caught red-handed
(hiybbprqag)
Answer
Lawrence Sperry was the founder of the Mile High Club.
His status as founder of the club is a retrospective honour
derived from the fact that he is the first person reported to
have engaged in aerial sexual activity, while he was flying
his Curtiss Flying Boat, somewhere near NYC and crashed,
though he survived.
However, scientists the world over know him for something
else. What?
Question 2
He invented the Autopilot! 
Answer
What? Where?
Question 3
Bottled Groundwater of Bhopal
Activists handed out toxic bottled water from Bhopal to
highlight the plight of locals still suffering 25 years after the
world’s largest industrial disaster. The protesters converged
on Midland-based Dow Chemical’s offices near London on
14 July 2009
Answer
In 1971/72, Stanford students using the Arpanet accounts at
Stanford University’s Artificial Intelligence Laboratory engaged
in something with their counterparts at MIT? What and what
made this activity special?
Question 4
World's 1st ecommerce site
They used this to discreetly sell marijuana
Answer
When this lady was a student 40 years ago, she designed something for an
accounting professor X in her college, who owned a small company. She was
offered a paltry sum of $30 for her work which later became an iconic symbol
for the company. When the company went public, she was gifted a few
hundred shares by the company founder X. What did she design?
Question 5
X- Phil Knight
Nike Swoosh Logo
Answer
This drink derived from its Arabica variety and gets its name
from a town in Yemen. This town was famous for being the
major marketplace for this drink from the 15th century until
the 17th century.
Name this very famous drink from the lands of Yemen?
Question 6
Mocha
Answer
Jay Westerveld first coined this term after discovering
some disingenuous hotel cost-cutting methods in 1986. The
hotel industry had a common practice of placing green
placards in each room to promote the reuse of towels. This
would purportedly help the hotel save water and to
consequently “save the environment.” Westerveld found
that despite their promises, little effort had been put toward
recycling by these offending hotels
What is the term ?
Question 7
Greenwashing
Answer
A very famous person used to work for the CIA on a
project called something which was joking referred to as
One real a**hole called ______ ______. He later founded a
company and named it after that project. Name the person
and the company.
Question 8
One real Asshole called Larry Ellison
(ORACLE)
Answer
ROUND 2- A/V
Rules-
6 Questions - Buzzers- Individual
Launch of Apple Macintosh
Fevicol
What is Union Bank of India trying to advertise here?
Print Ad for?
Advertisement for? By Whom?
Round 3
Long Konnect!
(Write Bros)
Rules-
8 Questions Written – Divisionwise Teams
+10 Pic & +50/-25 Theme
+10 Pic & +45/-22.5 Theme
+10 Pic & +40/-20 Theme
+10 Pic & +35/-17.5 Theme
+10 Pic & +30/15 Theme
+10 Pic & +25/-12.5 Theme
+10 Pic & +20/-10 Theme
ROUND 4
Buzzer Round
Rules-
6 Questions Buzzers - Individual
(+20/-10)
It was founded by Lee Byung-Chul in 1938 as a trading
company. Over the next five decades the group diversified
into areas including food processing, textiles, insurance,
securities and retail, electronics industry, construction
and shipbuilding etc.
Question 13
(+10/-5)
According to the founder of X Group, the meaning of
the Hanja word X is "tristar" or "three stars". The word
"three" represents something "big, numerous and
powerful"; the "stars" mean eternity.
Question 1
( +5/0)
Logos over the
Years
Question 1
1. (+20/-10)
The prototype ______ recipe was formulated at the Eagle
Drug and Chemical Company, a drugstore
in Columbus, Georgia, by John Pemberton. It was originally
developed as a peculiar wine called Pemberton's French
Wine.
Question 2
2. (+10/-5)
Question 2
3. (+5/0)
Question 2
1. (+20/-10)
Founded in 1975 by Amancio Ortega and Rosalía
Mera. It is a Spanish clothing and accessories
retailer based in Arteixo, Galicia. Further, it is the
flagship chain store of the Inditex group; the
fashion group also owns brands such as Massimo
Dutti, Pull and
Bear, Uterqüe, Stradivarius and Bershka.
Question 3
2. (+10/ -5)
Ortega named his store after watching the classic
film ’Zorba the Greek’, but apparently there was a bar
that was called the same, two blocks away, and the
owner of the bar came and said, "this is going to confuse
things to have same names." They had already made the
moulds for the letters in the sign, so they just rearranged
them to see what they could find, and they found X
Question 3
3. (+5/0)
Fresh inventory is key to X's sales strategy, with stores
getting stocked with new designs twice a week. The
chairman and former fashion director at Louis Vitton Moet
Hennessey(LVMH). Daniel Piette, famously called X
"possibly the most innovative and devastating retailer in
the world." Stacey Cartwright, the former CFO at Burberry
Group PLC, had said of X: "They're a fantastic case study in
terms of how they manage to get product to their stores so
fast”
Question 3
1. (+20/ -10)
X is an American restaurant chain corporation
headquartered at the ______ Farms Office Park in Ann
Arbor Charter Township, Michigan, United States,
Founded in 1960, it has more than 10,000 corporate
and franchised stores in 70 countries.
Question 4
2. (+10/ -5)
In 1959, Tom Monaghan and his brother, James,
purchased DomiNick's, a small store in Ypsilanti,
Michigan, near Eastern Michigan University .The deal
was secured by a $75 down payment and the brothers
borrowed $500 to pay for the store. Eight months later,
James traded his half of the business to Tom for a used
Volkswagen Beetle.
Question 4
3. (+5/0)
The company logo was originally planned to add a new
dot with the addition of every new store, but this idea
quickly faded as X experienced rapid growth. The current
logo represents the number of stores that were opened in
1969.
Question 4
1. (+20/ -10)
X was in 1913 by Lionel ________. and Robert Bamford. The
two had joined forces as Bamford & __________ the previous
year to sell cars made by Singer from premises in Callow
Street, London where they also
serviced GWK and Calthorpe vehicles. Lionel raced
specials at ________ Hill , and the pair decided to make their
own vehicles.
Question 5
2. (+10/-5)
On 12 March 2007, a consortium led
by Prodrive chairman David Richards purchased X for
£475m (US$848m). The group included American
investment banker John Singers and two Kuwait
companies, Investment Dar and Adeem Investment. In late
2012, Investment Dar reviewed its stake, with Mahindra &
Mahindra emerging as a potential bidder for as much as
half of X.
Question 4
3. (+5/0)
Question 4
1. (+20/-10)
By spring 1953, ________—a 1949 University of Illinois
psychology graduate who had worked in Chicago
for Esquire magazine writing promotional copy;
Publisher's Development Corporation in sales and
marketing; and Children's Activities magazine as circulation
promotions manager—had planned out the elements of his
own magazine. Many different names were considered -
"Top Hat", "Gentleman", "Sir'", "Satyr", "Pan" and
"Bachelor" before naming it X
Question 5
2. (+10/-5)
The magazine has a long history of publishing short
stories by notable novelists such as Arthur C. Clarke, Ian
Fleming, Vladimir Nabokov, Chuck Palahniuk, P. G.
Wodehouse and Margaret Atwood. The first issue, in
December 1953, was undated, as _________ was unsure
there would be a second!
Question 5
3. (+5/0)
Question 5
Round 5
Poison
Rules-
6 Questions- Dry/Challenge-
Individual/Division Crowd
Economics Culture
Sports Technology
Miscellaneous Entertainment
Economics
Yes that is money seen in these pictures!
Why is it being wasted? What country is this? When was this? Why did this happen?
PS: It is not Zimbabwe!
This was the outcome of the ‘hyperinflation in the Weimar
Republic’, a 3 year period in Germany from 1921 to 1924
due to large debts/borrowing after WW-1 This is seen as
one of the major reasons for the rise of Adolf Hitler and
subsequent WW-2
Back
Miscellaneous
Connect!
French playing-card manufacturers of the 15th century
assigned to each of the court cards names taken from
history or mythology.
These Kings are
David (King of Spades),
Charlemagne (Hearts),
Caesar (Diamonds), and
Alexander (Clubs).
Back
Culture
Identify the product type and its target segment
First alcohol free whiskey flavored drink.
It is the first Halal whiskey flavored drink
Back
Sports
The World War 2 exacerbated tensions between the two
brothers and their wives. An Allied bomb attack on
Herzogenaurach in 1943, illustrated the growing tension,
when while trying to take shelter in the basement of their
house, one of them said "“The dirty bastards are back
again,". The comment that was made for the Allied forces ,
taken wrongly against himself by the other gave rise to two
companies. What?
Name both the companies/brothers for full points
Adidas (Adi Dassler)
&
Puma (Rudolf Dassler)
Back
Technology
It was first created by a Toyota subsidiary Denso Wave in
1994 to track vehicles during the manufacturing process. It
was designed to allow its contents to be decoded at high
speed. Since then several versions have made its way to the
market, they include :
Version 1, 21x21, 10-25 alphanumeric chars
Version 2, 25x25, 20-47 alphanumeric chars
Version 3, 29x29, 35-77 alphanumeric chars
Version 4, 33x33, 50-114 alphanumeric chars
Version 10, 57x57, 174-395 alphanumeric chars
What did Denso Wave create?
QR CODES
Back
Entertainment
Who holds the patent? What’s it called? How was it used?
SMIA BrandStand Finals

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SMIA BrandStand Finals

  • 1. Finals SPJIMR M A R K E T I N G IMPACT AWARDS 2014 Celebrating 10 years
  • 2. ROUND 1- Infinite Pounce Rules- 8 Questions Written/Dry - Individual
  • 3. Put Funda on the entry "Mountweazel" Question 1
  • 4. Mountweazels are deliberately incorrect entries in reference books used to trap copyright infringement & plagiarism. E.g. Bing plagiarized Google and was caught red-handed (hiybbprqag) Answer
  • 5. Lawrence Sperry was the founder of the Mile High Club. His status as founder of the club is a retrospective honour derived from the fact that he is the first person reported to have engaged in aerial sexual activity, while he was flying his Curtiss Flying Boat, somewhere near NYC and crashed, though he survived. However, scientists the world over know him for something else. What? Question 2
  • 6. He invented the Autopilot!  Answer
  • 8. Bottled Groundwater of Bhopal Activists handed out toxic bottled water from Bhopal to highlight the plight of locals still suffering 25 years after the world’s largest industrial disaster. The protesters converged on Midland-based Dow Chemical’s offices near London on 14 July 2009 Answer
  • 9. In 1971/72, Stanford students using the Arpanet accounts at Stanford University’s Artificial Intelligence Laboratory engaged in something with their counterparts at MIT? What and what made this activity special? Question 4
  • 10. World's 1st ecommerce site They used this to discreetly sell marijuana Answer
  • 11. When this lady was a student 40 years ago, she designed something for an accounting professor X in her college, who owned a small company. She was offered a paltry sum of $30 for her work which later became an iconic symbol for the company. When the company went public, she was gifted a few hundred shares by the company founder X. What did she design? Question 5
  • 12. X- Phil Knight Nike Swoosh Logo Answer
  • 13. This drink derived from its Arabica variety and gets its name from a town in Yemen. This town was famous for being the major marketplace for this drink from the 15th century until the 17th century. Name this very famous drink from the lands of Yemen? Question 6
  • 15. Jay Westerveld first coined this term after discovering some disingenuous hotel cost-cutting methods in 1986. The hotel industry had a common practice of placing green placards in each room to promote the reuse of towels. This would purportedly help the hotel save water and to consequently “save the environment.” Westerveld found that despite their promises, little effort had been put toward recycling by these offending hotels What is the term ? Question 7
  • 17. A very famous person used to work for the CIA on a project called something which was joking referred to as One real a**hole called ______ ______. He later founded a company and named it after that project. Name the person and the company. Question 8
  • 18. One real Asshole called Larry Ellison (ORACLE) Answer
  • 19. ROUND 2- A/V Rules- 6 Questions - Buzzers- Individual
  • 20.
  • 21. Launch of Apple Macintosh
  • 22.
  • 24.
  • 25. What is Union Bank of India trying to advertise here?
  • 28. Round 3 Long Konnect! (Write Bros) Rules- 8 Questions Written – Divisionwise Teams
  • 29. +10 Pic & +50/-25 Theme
  • 30. +10 Pic & +45/-22.5 Theme
  • 31. +10 Pic & +40/-20 Theme
  • 32. +10 Pic & +35/-17.5 Theme
  • 33. +10 Pic & +30/15 Theme
  • 34. +10 Pic & +25/-12.5 Theme
  • 35. +10 Pic & +20/-10 Theme
  • 36. ROUND 4 Buzzer Round Rules- 6 Questions Buzzers - Individual
  • 37. (+20/-10) It was founded by Lee Byung-Chul in 1938 as a trading company. Over the next five decades the group diversified into areas including food processing, textiles, insurance, securities and retail, electronics industry, construction and shipbuilding etc. Question 13
  • 38. (+10/-5) According to the founder of X Group, the meaning of the Hanja word X is "tristar" or "three stars". The word "three" represents something "big, numerous and powerful"; the "stars" mean eternity. Question 1
  • 39. ( +5/0) Logos over the Years Question 1
  • 40. 1. (+20/-10) The prototype ______ recipe was formulated at the Eagle Drug and Chemical Company, a drugstore in Columbus, Georgia, by John Pemberton. It was originally developed as a peculiar wine called Pemberton's French Wine. Question 2
  • 43. 1. (+20/-10) Founded in 1975 by Amancio Ortega and Rosalía Mera. It is a Spanish clothing and accessories retailer based in Arteixo, Galicia. Further, it is the flagship chain store of the Inditex group; the fashion group also owns brands such as Massimo Dutti, Pull and Bear, Uterqüe, Stradivarius and Bershka. Question 3
  • 44. 2. (+10/ -5) Ortega named his store after watching the classic film ’Zorba the Greek’, but apparently there was a bar that was called the same, two blocks away, and the owner of the bar came and said, "this is going to confuse things to have same names." They had already made the moulds for the letters in the sign, so they just rearranged them to see what they could find, and they found X Question 3
  • 45. 3. (+5/0) Fresh inventory is key to X's sales strategy, with stores getting stocked with new designs twice a week. The chairman and former fashion director at Louis Vitton Moet Hennessey(LVMH). Daniel Piette, famously called X "possibly the most innovative and devastating retailer in the world." Stacey Cartwright, the former CFO at Burberry Group PLC, had said of X: "They're a fantastic case study in terms of how they manage to get product to their stores so fast” Question 3
  • 46. 1. (+20/ -10) X is an American restaurant chain corporation headquartered at the ______ Farms Office Park in Ann Arbor Charter Township, Michigan, United States, Founded in 1960, it has more than 10,000 corporate and franchised stores in 70 countries. Question 4
  • 47. 2. (+10/ -5) In 1959, Tom Monaghan and his brother, James, purchased DomiNick's, a small store in Ypsilanti, Michigan, near Eastern Michigan University .The deal was secured by a $75 down payment and the brothers borrowed $500 to pay for the store. Eight months later, James traded his half of the business to Tom for a used Volkswagen Beetle. Question 4
  • 48. 3. (+5/0) The company logo was originally planned to add a new dot with the addition of every new store, but this idea quickly faded as X experienced rapid growth. The current logo represents the number of stores that were opened in 1969. Question 4
  • 49. 1. (+20/ -10) X was in 1913 by Lionel ________. and Robert Bamford. The two had joined forces as Bamford & __________ the previous year to sell cars made by Singer from premises in Callow Street, London where they also serviced GWK and Calthorpe vehicles. Lionel raced specials at ________ Hill , and the pair decided to make their own vehicles. Question 5
  • 50. 2. (+10/-5) On 12 March 2007, a consortium led by Prodrive chairman David Richards purchased X for £475m (US$848m). The group included American investment banker John Singers and two Kuwait companies, Investment Dar and Adeem Investment. In late 2012, Investment Dar reviewed its stake, with Mahindra & Mahindra emerging as a potential bidder for as much as half of X. Question 4
  • 52. 1. (+20/-10) By spring 1953, ________—a 1949 University of Illinois psychology graduate who had worked in Chicago for Esquire magazine writing promotional copy; Publisher's Development Corporation in sales and marketing; and Children's Activities magazine as circulation promotions manager—had planned out the elements of his own magazine. Many different names were considered - "Top Hat", "Gentleman", "Sir'", "Satyr", "Pan" and "Bachelor" before naming it X Question 5
  • 53. 2. (+10/-5) The magazine has a long history of publishing short stories by notable novelists such as Arthur C. Clarke, Ian Fleming, Vladimir Nabokov, Chuck Palahniuk, P. G. Wodehouse and Margaret Atwood. The first issue, in December 1953, was undated, as _________ was unsure there would be a second! Question 5
  • 55. Round 5 Poison Rules- 6 Questions- Dry/Challenge- Individual/Division Crowd
  • 58. Yes that is money seen in these pictures! Why is it being wasted? What country is this? When was this? Why did this happen? PS: It is not Zimbabwe!
  • 59. This was the outcome of the ‘hyperinflation in the Weimar Republic’, a 3 year period in Germany from 1921 to 1924 due to large debts/borrowing after WW-1 This is seen as one of the major reasons for the rise of Adolf Hitler and subsequent WW-2 Back
  • 62. French playing-card manufacturers of the 15th century assigned to each of the court cards names taken from history or mythology. These Kings are David (King of Spades), Charlemagne (Hearts), Caesar (Diamonds), and Alexander (Clubs). Back
  • 64. Identify the product type and its target segment
  • 65. First alcohol free whiskey flavored drink. It is the first Halal whiskey flavored drink Back
  • 67. The World War 2 exacerbated tensions between the two brothers and their wives. An Allied bomb attack on Herzogenaurach in 1943, illustrated the growing tension, when while trying to take shelter in the basement of their house, one of them said "“The dirty bastards are back again,". The comment that was made for the Allied forces , taken wrongly against himself by the other gave rise to two companies. What? Name both the companies/brothers for full points
  • 68. Adidas (Adi Dassler) & Puma (Rudolf Dassler) Back
  • 70. It was first created by a Toyota subsidiary Denso Wave in 1994 to track vehicles during the manufacturing process. It was designed to allow its contents to be decoded at high speed. Since then several versions have made its way to the market, they include : Version 1, 21x21, 10-25 alphanumeric chars Version 2, 25x25, 20-47 alphanumeric chars Version 3, 29x29, 35-77 alphanumeric chars Version 4, 33x33, 50-114 alphanumeric chars Version 10, 57x57, 174-395 alphanumeric chars What did Denso Wave create?
  • 73. Who holds the patent? What’s it called? How was it used?

Editor's Notes

  1. Greenwashing
  2. Mocha
  3. Launch of Apple Macintosh
  4. After Dr. John S. Pemberton invented  ______ in 1886, the formula was kept a close secret, only shared with a small group and not written down. On December 8, 2011, the Company moved the secret formula to a purpose built vault in a permanent interactive exhibit at the World of ______  in Atlanta