3. CLAIRE M. COMENDADOR
CHIEF EXECUTIVE OFFICER
ROSE ANN DEL ROSARIO
CHIEF OPERATING OFFICER
AJ CALAYO
BRAND STRATEGIST HEAD
LOUIE JOY COS
CHIEF FINANCIAL OFFCICER
VANESSA CASTILLO
CREATIVE DIRECTOR
MARLAN CRISTOBAL
MARKETING DIRECTOR
MARY ANN CANTONJOS
BRAND STRATEGIST
LUCKY MARIE & STELLA
DANAO
PRODUCTION & INVENTORY
HEART CAYO
LOGISTIC OPERATION HEAD
4.
5. Business Identification
• Goal:
The mission of catering services is to satisfy clients also earning
a profit.
• Type of Catering Services:
Business offer different types of service these are Plated
Service (platting), Gueridon Service, Full Silver Service, Buffet Service
and Cafeteria Service. These type of service are given depending on
the preference of clients and the theme of the event.
6. • Profit:
• A catering business can be widely successful enjoyable and
fulfilling. In this business, You’re able to pleas clients while
indulging your love of food and people. If you’re such a person and
have been thinking about starting your own business. Catering is for
you.
pROS:
• No more cooking
• No more preparation
• No more planning
• No more stress
7. • cons:
• You’ll have a lot of responsibility
• Extremely busy
• Lot of stress
• It’ll be difficult in the beginning of your career
8. Service Offered
• Consist of one or more service commitments that
uniquely detine the level of service in terms of availability,
scope, pricing, and packaging options. Customers can
choose to receive different levels of performance and
features for a given service through service offerings. And
delivering value to customers by facilitating outcomes that
customers want to achieve without owning the costs and
risks.
10. Target Market
• What is Target Market?
• A target market is the specific group of people you want to reach
with your marketing message. They’re the people who are most likely
to buy your products or services, and they are united by some
common characteristic, like demographics and behaviors.
• The more clearly you define your target market, the better you can
understand how and where to reach your ideal potential customers.
11. • You can start with broad categories like millennials or single dads,
but you need to get much more detailed than that to achieve the best
possible conversion rates.
• Don’t be afraid to get highly specific. This is all about targeting your
marketing efforts effectively, not stopping people from buying your
product.
• People who are not included In your targeted marketing can still buy
from you-they’re just not your top focus when crafting your
marketing strategy. You can’t target everyone, but you can sell to
everyone.
12. • Your target market should be based on research, not a gut feeling.
You need to go after The people who really want to buy from you,
even if they’re not the customers you originally set out to reach.
