marketing strategy of tea delivery that will help grow our business and also scale the profitability

1. MARKETING
STRATEGY
(TEALIVERED)
SUBMITTED BY:-
SOUMENDRA MOHAN
DASH ANSHUMAN
NAYAK
SAI VENKATESH
AMARJITH CK
SIDDHARTH BOSE
JITENDRA SAHU SUMAN
PATNAIK

2. TELIVE
RED

4. EXECUTIVE
SUMMARY
• Telivered is a tea delivery company.
• Telivered is a company where the employees will go to the customer’s house or
anywhere they
want and then they will prepare the tea in front of them and then it will be served.
• Customer just have to make a call and we will be there to serve them.
• Telivered is opened 24X7. Customer can order anytime they want.

5. MISSION VALUES AND
VISION
• MISSION:-
To provide outstanding quality, service and variety of tea products all over the
world.
• VALUES:-
C-Customer comes First
A-Aspire to Inspire
R-Respect your Coworkers E-Effectively Communicate
• VISION:-
To be the best premium tea company in the world.

6. INTRODUCTION AND THEORETICAL
OBJECTIVES
• 4 P’S OF MARKETING
• PRODUCT, PLACE, PRICE AND PROMOTION ARE KNOWN AS THE FOUR P'S
OF MARKETING. THE PRODUCT IS THE ITEM A COMPANY SELLS. PLACE OR
DISTRIBUTION REFERS TO THE PHYSICAL LOCATION OF A BUSINESS OR THE
WAYS IN WHICH THE COMPANY DISTRIBUTES GOODS TO CUSTOMERS.
PRICE REFERS TO THE AMOUNT THE COMPANY CHARGES FOR ITS GOODS.
PROMOTION IS THE USE OF ADVERTISING, PUBLIC RELATIONS AND
PERSONAL SELLING TO COMMUNICATE BENEFITS TO TARGETED
CUSTOMERS.

7. TEA AND DIGITAL MARKETING: GAME-
CHANGING STRATEGIES
• WE WILL ENSURE A RESPONSIVE SEO ECOMMERCE PLATFORM WHICH
WILL MAKE THE CUSTOMER EXPERIENCE SMOOTH AND UNLAGGED.
• WE WILL LEVERAGE ADS ON TOP ECOMMERCE STORES .
• WE WILL TRY OUR BEST TO UNDERSTAND OUR CUSTOMER BASE AND
POSITION OUR PRODUCT IN A WAY THAT THERE WILL ME MINIMUM
COMPLAINTS AND MAXIMUM APPRECIATION
• WE WILL CONNECT WITH TEA ENTHUSIASTS IN ONLINE FORUMS WHICH
WILL HELP OUR BUSINESS GROW SIMULTANEOUSLY CONNECT THE TEA
LOVERS.

8. THE ADDITION OF THREE SERVICE ELEMENTS TO THE ORIGINAL FOUR P'S IS
BASED ON THE DIFFERENCES IN SELLING INTANGIBLE SOLUTIONS RELATIVE TO
HARD GOODS. THE PEOPLE COMPONENT IS BASED ON THE PREMISE THAT
PEOPLE DELIVER SERVICES. IN AN AUTO REPAIR SHOP, SPECIALIST
CERTIFICATES OFTEN HANG ON THE WALL TO ALERT CUSTOMERS TO THE
EXPERTISE OF MECHANICS. PROCESSES REFERS TO THE FACT THAT SERVICES
ARE OFTEN DELIVERED IN MULTIPLE STEPS OVER TIME. ENSURING A QUALITY
EXPERIENCE FROM START TO FINISH IS IMPORTANT IN SERVICE MARKETING.
PHYSICAL EVIDENCE INCLUDES THE VISUAL ELEMENTS, SUCH AS
CLEANLINESS, PROFESSIONAL DECORUM AND PRODUCT PACKAGING THAT
CUSTOMERS OBSERVE IN A SERVICE BUSINESS.

9. •WE WILL PUT EFFORTS TO REACH A WIDER AUDIENCE THROUGH SOCIAL
MEDIA
•GENERATE TRAFFIC TO YOUR ECOMMERCE TEA BUSINESS THROUGH
BLOGGING STRATEGY AND IMPLEMENTATION SUMMARY
•WE WILL COMBINE HEAVY PRINT ADVERTISING WITH SPECIAL EVENTS AND
TARGETED PROMOTIONS TO INTRODUCE OUR TELIVERED. AND TO PREMIUM
TEAS IN GENERAL. REPEAT SALES DEPEND ON CONSISTENTLY HIGH QUALITY
PRODUCTS AND SERVICE. WE WILL THUS TRAIN EVERY PART-TIME
TEATENDER IN THE PROPER STORAGE, BREWING, AND SERVING OF OUR
DELICIOUS KINDS OF TEA.

10. • OUR TEAS ARE OFFERED AT A PRICE PREMIUM THAT DISCOURAGES CUSTOMERS
SEEKING CHEAP, LOW-QUALITY GOODS. THIS NOT ONLY ENHANCES THE FEELING
OF PRESTIGE CUSTOMERS GET WHEN PATRONIZING OUR TEAHOUSE, BUT ALSO
ENSURES THAT CUSTOMERS WILL HAVE SIMILAR EXPECTATIONS OF SERVICE AND
QUALITY, BASED ON THEIR SOCIO-ECONOMIC CLASS. THE STATUS AND
SOPHISTICATION INDICATED BY SUGGESTING AN OUTING TO JASMINE, OR A GIFT
BASKET WITH OUR LOGO ON IT, WILL SOON BECOME VALUABLE IN THEMSELVES.
• COMPETITIVE EDGE
• WE HIRE MENTORS WHO ARE BEST IN THE BUSINESS AND ARE WILLING TO JOIN HANDS WITH US AND ADD
THEIR EXPERIENCES AND TRICKS TO HELP OUR BUSINESS GROW.
• WE ARE IN TALK TO INCLUDE MR’ SAI VENKETESH , WHO IS CONSIDERED AS A STALWART IN THIS SECTOR
WHICH WILL WORK AS A MAJOR BOOST FOE US AND HIS GUIDANCE WILL UNDOUBTEDLY DO WONDERS
TO US.
• WE ARE COMMITTED TO PROVIDING ONLY HIGH-QUALITY PRODUCTS AND SERVICES.

11. • COMPETITIVE WEAKNESSES
• OUR PRIMARY WEAKNESS IS THAT WE ARE A NEW BUSINESS COMPETING
AGAINST ESTABLISHED CHAINS, FOR CUSTOMERS WHO MAY NOT KNOW HOW
GREAT OUR PRODUCTS ARE. TO SIGNIFICANTLY BUILD SALES, WE MUST NOT
JUST FIND NEW CUSTOMERS – WE MUST TAKE CUSTOMERS AWAY FROM
EXISTING STORES AND FROM THEIR HABITS. WE CAN ACCOMPLISH THIS ONLY
BY OFFERING A SUPERIOR SELECTION OF TEAS , AND FOCUSING ON HIGH-
QUALITY SERVICE AND FULL SERVICE DELIVERY.

12. TEA CONSUMPTION IN INDIA

13. • MARKETING STRATEGY
• OUR MARKETING STRATEGY NEEDS TO ACCOMPLISH TWO THINGS: FIRST, TO MAKE
POTENTIAL CUSTOMERS AWARE OF JASMINE TEAHOUSE’S OPENING AND LOCATION;
SECOND, TO EDUCATE POTENTIAL CUSTOMERS AS TO WHAT A TEAHOUSE IS, AND WHY IT IS
SO WONDERFUL. CLEARLY, WITH COMMITTED TEA DRINKERS, THE FIRST WILL SUFFICE.
HOWEVER, FOR THE REST OF OUR TARGET MARKET, WE MUST STRATEGICALLY DEFINE
OURSELVES AS THE ANSWER TO THE MANY DIFFERENT THINGS EACH GROUP IS SEEKING.
OUR HIGHLY VISIBLE LOCATION IN THE HISTORIC SHOPPING DISTRICT OF DOWNTOWN
SIMSBURY WILL ENCOURAGE WALK-IN TRAFFIC.
• THE MARKETING BUDGET WILL NOT EXCEED 15% OF OUR GROSS ANNUAL SALES.
• TEA DRINKERS
APPEAL TO THEIR GOURMET PALATES:
• ADVERTISEMENTS IN THE “ENTREE” AND FOOD SECTIONS OF ALL LOCAL PAPERS WITHIN A
30 MILES RADIUS.
• FLYERS IN GOURMET GROCERY STORES AND COFFEE HOUSES IN THE SAME AREA.
• ADS IN LOCAL MAGAZINES: FAIRFIELD REVIEW, CONNECTICUT MAGAZINE, WESTCHESTER
MAGAZINE.
• REVIEW BY THE FOOD WRITER FOR THE HARTFORD COURANT.

14. MARKETING TACTICS FOR TELIVERED
• 1. DEVELOP A BRAND IDENTITY, NOT JUST A LOGO
• WHAT MAKES A STRONG BRAND? A STRONG BRAND IDENTITY. BRAND IDENTITY IS WHAT
WILL GIVE MY BUSINESS AN IMAGE, A VOICE, AND AN ACTIONABLE STRATEGY FOR
CONNECTING WITH AUDIENCE. IT'S WHAT SEPARATES US FROM THE COMPETITION.
• I ALWAYS SAY THAT IF YOU WANT TO GET MORE CUSTOMERS, YOU NEED TO START WITH A
SOLID BRAND IDENTITY. EVERYONE WANTS TO WORK ON THE LOGO, BUT THEY FORGET
THAT THEY NEED AN ENTIRE COMPANY IDENTITY BEFORE THEY BUILD THEIR SITE AND
THEN START BUILDING THEIR BRAND (BECAUSE WHY WOULD YOUR POTENTIAL CLIENTS BE
TALKING ABOUT YOUR BRAND IF THERE ARE A TON OF OTHER BRANDS JUST LIKE YOURS?).
• HAVE YOU EVER HEARD THE PHRASE, “SOMETHING IS ONLY WORTH AS MUCH AS
SOMEONE IS WILLING TO PAY FOR IT?” IT'S TRUE. PEOPLE PAY A LOT OF MONEY FOR
FAMOUS BRANDS. A BRAND CAN BE A LOGO, A NAME, AND EVERYTHING IN BETWEEN. THE
FOUNDATION FOR BUILDING A BRAND IS YOUR IDENTITY. HAVING A GOOD LOGO WON'T
MEAN ANYTHING IF AUDIENCE HAS NO IDEA WHO WE ARE SO WE ARE FOCUSING ON
CREATING A SOLID BRAND IDENTITY TO MARKET YOUR TEA BUSINESS.

15. CREATE A STRONG BUSINESS PLAN
A WELL-WRITTEN BUSINESS PLAN CAN HELP ENSURE OUR SUCCESS WITH EVERY
STARTUP. IT WILL OUTLINE OUR GOAL, ESTABLISH SHORT-TERM AS WELL AS LONG-TERM
TARGETS, AND ULTIMATELY SERVE AS AN ONGOING TOOL TO ASSESS OUR GROWTH. IT
ALSO HIGHLIGHTS WEAKNESSES THAT COULD BE DETRIMENTAL TO THE SUCCESS OF
OUR VENTURE.
OFFER FREE SAMPLES
WHEN IT COMES TO MARKETING YOUR TEA BUSINESS, WE TEND TO THINK CREATIVELY.
SO MANY BUSINESSES TRY THE SAME STRATEGIES AND RARELY SEE ANY GROWTH IN
THEIR SALES OR BRAND AWARENESS.
OFFERING FREE SAMPLES CAN BE A GREAT WAY TO GET OUR TEA BUSINESS IN FRONT
OF PEOPLE. WHEN PEOPLE TRY FREE SAMPLES AND LIKE THEM, THERE IS A HIGH
PERCENTAGE OF CHANCES THAT THEY WILL BUY THAT PRODUCT. BY OFFERING FREE
SAMPLES, WE CAN EARN LONG-TERM CUSTOMERS FOR OUR TEA BUSINESS.

16. • SETUP A STALL AT TRADE SHOWS AND EXPOS
• MOST PEOPLE MAKE THE MISTAKE OF NOT TAKING ADVANTAGE OF A CAPTIVE
AUDIENCE. SINCE INDIAN CONSUMERS LOVE TO ENJOY TEA FROM STALLS, WE CAN
TAKE OUR TEA CART TO THE MALL OR FESTIVALS. ALSO, WE WILL TRY FINDING
LOCAL STORES THAT WOULD LET US SET UP A LITTLE SHOP ON THE SIDEWALK IN
FRONT OF THEIR BUSINESS. THE POINT IS OUR CUSTOMERS WILL REMEMBER US
ONCE THEY TRY OUR TEA IN PERSON.
• CONDUCT CUSTOMER SURVEYS
• CUSTOMER SURVEYS ARE ONE OF THE MOST IMPORTANT TOOLS TO UNDERSTAND
OUR CUSTOMERS AND ALSO IMPROVE YOUR BUSINESS. A SURVEY WILL HELP US
FIND OUT WHAT OUR CUSTOMERS THINK ABOUT OUR PRODUCTS OR SERVICES,
WHAT THEY’D LIKE TO SEE FROM US, AND WHAT THEY WOULD WANT US TO
IMPROVE ON. THIS WILL HELP YOU COME UP WITH A STRATEGY TO MEET THEIR
NEEDS BETTER AND RETAIN THEM AS LOYAL CUSTOMERS IN FUTURE. THERE ARE
DIFFERENT TYPES OF SURVEYS THAT YOU CAN CREATE DEPENDING ON YOUR
BUSINESS NEEDS. THIS WAY YOU WILL BE ABLE TO UNDERSTAND YOUR
CUSTOMERS BETTER WHICH IN TURN WILL HELP US TO MARKET OUR TEA
BUSINESS BETTER.

17. PROMOTING OUR BUSINESS ON
SOCIAL
MEDIA

18. • GONE ARE THE DAYS WHEN BUSINESS WAS ONLY ADVERTISED ON THE RADIO AND
TV.
NOW, SOCIAL MEDIA CHANNELS HAVE BECOME THE NEW MARKETING BUZZ WHEN IT
COMES TO ADVERTISING A TEA BUSINESS AND HELPING TO SPREAD AWARENESS
ABOUT YOUR PRODUCTS.
• SOCIAL MEDIA IS NOT JUST A SPACE WHERE PEOPLE POST SELFIES AND SHARE
PHOTOS OF THEIR CATS ANYMORE. NOW, MORE THAN EVER, SOCIAL MEDIA IS A
PLATFORM FOR BUSINESSES TO REACH AN AUDIENCE AND PROMOTE THEIR
PRODUCTS.
SOCIAL MEDIA HAS REVOLUTIONIZED HOW COMPANIES ADVERTISE AND MARKET
THEIR PRODUCTS. TODAY, WE CAN USE SOCIAL MEDIA AS AN EFFECTIVE TOOL TO
BUILD BRAND, DRIVE SALES, AND INCREASE AWARENESS ABOUT OUR COMPANY
OR PRODUCT. THESE WEBSITES ARE A GREAT WAY FOR SMALL BUSINESSES TO
REACH NEW AUDIENCES AND PROMOTE THEIR COMPANY WITH LITTLE COST OR
EFFORT REQUIRED.
• THERE ARE A LOT OF POPULAR SOCIAL MEDIA PLATFORMS SUCH AS FACEBOOK,
INSTAGRAM, TWITTER AND YOUTUBE. THESE SITES GIVE BUSINESSES ACCESS TO
BILLIONS OF POTENTIAL CUSTOMERS AND ALLOW THEM TO REACH THOSE PEOPLE
IN AN EXTREMELY COST-EFFECTIVE MANNER.

19. Take advantage of Instagram influencers to help promote your tea business
People love free food. And we owning tea business, why not send free samples to bloggers and
influencers in our target market who might tell their audiences about us ?
Food bloggers and influencers on Instagram are perfect for sending free samples of your tea
products. They are very popular among their followers, and they love to try new foods. They will
often post photos of them tasting the teas they receive, which is a good way to create some buzz
around our teas.

20. CONCLUSI
ON
• THERE ARE A LOT OF PEOPLE OUT THERE SELLING TEA IN MARKET. IT'S HARD
TO GET IN FRONT OF OUR TARGET AUDIENCE WITHOUT STANDING OUT FROM
THE CROWD. ITS ALL ABOUT HOW SMARTLY WE PLAY AND HOW UNIQUELY WE
POSITION OURSELVES AS A ABRAND IN THE MARKET . IF WE USE THE BEFORE
SAID MARKETING TIPS, WE CAN AND WILL MAKE OUR BUSINESS STAND OUT
AND BUILD A BRAND IMAGE THAT WILL DRIVE MORE SALES AND
GROWTH AND MAKE IT AN INDUSTRY-LEADING BUSINESS.

21.  HAVE A CUP OF
TEA 