The marketing mix, also known as the 4Ps, refers to product, price, place, and promotion - the key elements that help achieve marketing objectives. The document discusses each element in detail. It explains that product refers to the good or service, and marketers must understand the product's benefits and life cycle. Price is what customers pay, and it is important to select an accessible price that meets business goals. Place refers to where the product is sold and delivered, which should target the intended customer locations. Promotion covers advertising the product through various traditional and digital marketing strategies to spread awareness among the target market. The document provides questions under each element to help identify successful strategies.

1. DISCOVER . LEARN . EMPOWER
INSTITUTE: Apex Institute of
Technology
DEPARTMENT : MBA
Subject Name- Markeying Mix
Presentere: Aatufa and Kanishk

2. What is marketing mix?
• A foundational business model known as the "marketing mix" has historically
focused on the four Ps of product, price, place, and promotion. The phrase
"collection of marketing instruments that the firm utilises to pursue its marketing
objectives in the target market" refers to the marketing mix.
• "To succeed in marketing, you must understand the relationships between
product, price, promotion, and place." -Philip Kotler

3. The Product and The Price function
• The good or service being marketed to the target market is called the product.The
marketer's responsibility is to describe the product and its benefits to the customer.
• Distribution of the product depends on its definition as well. Business executives must
have a strategy for dealing with products at every point of their life cycle, and
marketers must be aware of the life cycle of a product.
• How much a product will cost, where it should be located, and how it should be
advertised are all somewhat determined by the type of product

4. The Product and The Price function Cont…
• What do you sell?
• What does your product accomplish? Does the product fill a gap in the
market or offer a fresh experience?
• Who is the intended market for your product?
• What distinguishes your product from what others have to offer?

5. The Product and The Price function Cont…
• The cost of a good or service is its price.
• When marketing a product or service, it is important to pick a price that is simultaneously
accessible to the target market and meets a business’s goals. Pricing can have a significant
impact on the overall success of a product. For example, if you price your product too high for
your targeted audience, then very few of them will likely purchase it. Similarly, if you price your
product too low, then some might pass it up simply because they are concerned it might be of
inferior quality and cut into your potential profit margins.

6. The Product and The Price function Cont…
• To identify a successful price, you will want to thoroughly understand your target
audience and their willingness to pay for your product.
• What is the price range of your product’s competitors?
• What is the price range of your target audience?
• What price is too high for your audience? What price is too low?
• What price best fits your target market?

7. Place
• Place refers to the store where you sell your goods and the methods you employ
to deliver them to your customers. Finding the ideal location to market and sell
your goods is crucial for reaching your target market, much like price. You won't
likely reach your sales goal if you place your product somewhere that your target
customer doesn't go, whether that location is online or offline. To connect with
your target audience and position yourself for success, find the right location.

8. Place Cont…
• Some questions to consider include:
 Where will you sell your product?
Where does your target audience shop?
What distribution channels are best to reach your target market?

9. Promotion
• Your product or service will be advertised through promotion. With the help of
promotion and an engaging marketing strategy that appeals to your target
market, you can spread the word about your product. There are numerous
strategies you can use to market your goods. Word of mouth, print ads, and
television commercials are some traditional techniques. However, there are now
even more marketing channels available in the digital era, including content
marketing, email marketing, and social media marketing.
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10. Promotion Cont…
• Some questions to consider as you are working on your product promotion include:
 What is the best time to reach your target audience?
What marketing channels are most effective for your target audience?
What advertising approaches are most persuasive to your target audience?
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11. THANK YOU