A business plan conveys the organizational structure of your business, including titles of directors or officers and their individual duties. It also acts as a management tool that can be referred to regularly to ensure the business is on course with meeting goals, sales targets or operational milestones
IB Business and Management (Standard Level)
All material taken from the IB Business and Management Textbook:
"Business and Management", Paul Hoang, IBID Press, Victoria, 2007
IB Business and Management (Standard Level)
All material taken from the IB Business and Management Textbook:
"Business and Management", Paul Hoang, IBID Press, Victoria, 2007
IB Business and Management (Standard Level)
All material taken from the IB Business and Management Textbook:
"Business and Management", Paul Hoang, IBID Press, Victoria, 2007
B Business and Management (Standard Level)
All material taken from the IB Business and Management Textbook:
"Business and Management", Paul Hoang, IBID Press, Victoria, 2007
IB Business and Management (Standard Level)
All material taken from the IB Business and Management Textbook:
"Business and Management", Paul Hoang, IBID Press, Victoria, 2007
B Business and Management (Standard Level)
All material taken from the IB Business and Management Textbook:
"Business and Management", Paul Hoang, IBID Press, Victoria, 2007
Pitch Deck
A pitch deck’s goal is to make an investor excited in you and your business. To do this you need to tell a compelling story in about 20-30 minutes.
Here is a good starting point for your pitch deck storyline
Fill in the details with your answers to the last section and talk the story out loud. You should iterate on the order and the content to get it flowing right. As a general rule, put your companies strengths higher up the order.
OPENING SLIDE
BUSINESS DESCRIPTION
PROBLEM
SOLUTION
MARKET SIZE
COMPETITIVE LANDSCAPE AND DIFFERENTIATION
SUSTAINABLE COMPETITIVE ADVANTAGE
TRACTION / STAGE OF DEVELOPMENT
BUSINESS MODEL AND MONETIZATION
MILESTONES AND INVESTMENT PROPOSITION
TEAM
CONCLUSION
Nesta creative toolkit_book_4_in_it_for_the_long_haulTẠ MINH TRÃI
Opportunities for young creative practioners and creative entrepreneurs to acquire and broaden first-hand knowledge and skills for the future business initiatives.
In order to support to the growth of the Creative Economy in Vietnam, British Council collaborates with Vietnam Chamber of Commerce and Industry and the Investment & Trade Promotion Centre of Ho Chi Minh City to organize a four-day Training Programme for Creative Entrepreneurs in Hanoi and Ho Chi Minh City. The programme has been successfully implemented in various countries worldwide by the leading innovation organization Nesta from the United Kingdom.
Attending the Training Programme, creative entrepreneurs are defined as young people with creative idea/initiatives who start their business and young creative entrepreneurs trading up to 24 months. They should work in any of creative industries, including advertising, architecture, arts and antiques, crafts, design, designer fashion, film and video, leisure software, music, performing arts, publishing, software and computer services, television and radio.
Percy Emmett, a highly experienced specialist trainer and strategist in all areas of creative and cultural industries from the United Kingdom, will be the trainer in the Programme. With the extensive experience with setting up and running creative businesses building annual income of £1.7m, he is an expert in business development and mentoring from idea to setup, as well as change management covering all aspects of personal and professional skills, business diagnostics, business planning and finance.
During four days, participants have a chance to enroll on four sessions:
1. Listening and Values Modelling
2. Customer profiling & Future Evidence Modelling
3. Financial and Relationship Modelling
4. Drivers, Business as a Promise and Blueprinting
These aims will enable them to explore their idea and its viability and to enhance leadership, business planning, relation building, resources managing, marketing and financial skills.
Better Business Planning: Your Comprehensive Guide to Building Success
Introduction:
Embarking on a new business venture or seeking to elevate an existing one? Whether you're a budding entrepreneur or aiming to secure funding from venture capitalists, the importance of a well-crafted business plan cannot be overstated. Welcome to "Better Business Planning," an e-book that serves as your indispensable guide to creating a comprehensive, thoughtful, and compelling business plan. Here, you'll find all the essential information you need to transform your business vision into a strategic roadmap for success.
Chapter 1: The Crucial Role of a Business Plan
The e-book commences with a deep dive into the significance of a business plan in the entrepreneurial journey. Whether you're at the inception stage or looking to attract investment, a well-constructed business plan is your roadmap to success. This chapter lays the foundation for understanding why a business plan is more than just a document—it's a strategic tool that aligns your aspirations with sound business reasoning.
Chapter 2: Comprehensive and Well-Thought-Out
Building a business plan goes beyond mere documentation; it requires a comprehensive and well-thought-out approach. This chapter delves into the key components that make a business plan effective. From market analysis to financial projections, every aspect is explored to ensure your business plan is not only thorough but also resonates with clarity and purpose.
Chapter 3: Crafting Sound Business Reasons
Success hinges on sound business reasons, and your business plan is the platform to articulate them effectively. This chapter explores the art of presenting compelling reasons for your business's existence, growth, and potential success. By understanding how to convey your ideas with conviction, you'll be better equipped to engage potential investors and stakeholders.
Chapter 4: Your One-Stop Source for Business Info
The e-book positions itself as your ultimate source for all things related to business planning. Whether you're a novice or a seasoned entrepreneur, you'll find valuable insights and practical tips to enhance your business planning skills. This chapter sets the tone for a comprehensive learning experience that empowers you to navigate the intricacies of the business planning process.
Conclusion:
"Better Business Planning" is more than just an e-book; it's your partner in the journey toward business success. From understanding the crucial role of a business plan to crafting sound business reasons, this guide is designed to equip you with the knowledge and skills needed to create a compelling roadmap for your venture. As you delve into the comprehensive and well-thought-out strategies outlined in this e-book, remember that a successful business plan is not just a document; it's a strategic tool that propels your vision toward tangible success. Get ready to transform your business planning approach—your journey begins here.
A business plan is an essential document for anyone commencing a new business, already in business and critical for anyone seeking funding from a venture capitalist. The business plan needs to be
comprehensive, well thought and should contain sound business reasons.
A trading business plan outlines a trader's goals, risk tolerance, strategies, and market approach. It includes entry and exit criteria, risk management, and performance metrics to guide disciplined decision-making, ensuring consistent and informed trading.
INTRODUCTION
A business plan is an important document for any business and it can be written for a variety of reasons.
Internally, it can help owners and managers crystallise their ideas, focus their efforts and monitor performance against established objectives.
Externally, the business plan can act as a medium for attracting finance for start-ups or expansion.
INTRODUCTION
For many people, the experience of raising finance is a new one.
Many opportunities presented to financiers are subsequently rejected.
It is essential, therefore, that the entrepreneur prepares a quality document.
The objective of this work-pack is to help you prepare just such a document by providing you with the headings which need to be covered.
CONTENTS
The business plan should summarise the proposed activity and the prospects for success for the venture, paying particular attention to factors that are critical to success or failure.
The contents should be tailored to the particular individual requirements, circumstances or characteristics of the proposal.
In general, they have the following categories:
CONTENTS
Executive Summary
Current position
Objectives
Product/Service and Operations
Marketing and Sales Plan
Competition
Management and Staff
Financial plan
Information and control
Risk factors and mitigation
Create & Sell UNLIMITED high-converting graphics in ANY NICHE using the POWER of 10 SMART Tools that covers all the graphic design needs under the sun!
Introducing Superior Business Planning —How to Develop a Successful Business Plan. Inside this eBook, you will discover the topics about business planning basics, market evaluation, analyze competition, determine a marketing strategy, decide what extras you may need like staff etc and the dangers in not making a business plan.
There should be an executive summary of less than two pages at the
start of the business plan which sells the plan and highlights its
features.
A company summary should be included containing a factual
description of the company, its owners and history. There needs to be
a section referring to products and or services and their points of
difference in the market.
It is best to know the branches of literature since it evolves and involves our everyday life that connects individuals with larger truths and ideas in a society as it creates a way for people to record their thoughts and experiences that is accessible to others, through fictionalized accounts of the experience.
Knowing the critic's specific purpose may be to make value judgments on a work, to explain his or her interpretation of the work, or to provide other readers with relevant historical or biographical information and the critic's general purpose, in most cases that is to enrich the reader's understanding of the literary work presented.
translation connects the world, and to be able to communicate with others. it transfers knowledge between the languages. to enable to communication between different people, and through translation, we help to understand each other.
Globalization represents an unavoidable phenomenon in the history of mankind, which is making the world smaller and smaller by increasing the exchange of goods, services, information, knowledge and cultures between different countries, therefore, it is very important to understand the "why, where, what and how" of our current situation.
Understanding the nature, function, and value of literature and how to critiqueCheldy S, Elumba-Pableo
It pays to know more about Literature in order to appreciate written works whether good or bad that will serve as a guiding principles for everyone and likewise have a lasting importance in ones life and experience.
media economics are the economic policies and practices of media companies and disciplines including journalism and the news industry, film production, entertainment programs, print, broadcast, mobile communications, Internet, advertising and public relations.
Media ethics are important in Journalism because they create guidelines for journalists to follow fair and unbiased information dissemination. It makes sure that media stays true and further helps journalists maintain a sense of equality.
Media management is seen as a business administration discipline that identifies and describes strategic and operational phenomena and problems in the leadership of media enterprises. Media management contains the functions strategic management, procurement management, production management, organizational management and marketing of media enterprises
Digital journalism also known as online journalism is a contemporary form of journalism where editorial content is distributed via the Internet as opposed to publishing via print or broadcast.
Public relations promotes goodwill and communication between the company and consumer. Good public relations builds relationships with your customers. It is a component of your marketing strategy; a company will be more profitable through communication and relationships with customers.
Judgment is a decision of a court regarding the rights and liabilities of parties in a legal action or proceeding. Judgments also generally provide the court's explanation of why it has chosen to make a particular court order.
when all the facts of a case are heard, and a judge or jury makes the final decision about the court case. An offender can waive their rights to a jury trial and just have the judge make the ruling in a bench trial.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
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This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
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2. IMPORTANCE OF BUSINESS PLANNING
The primary purpose of a business plan is to define what the
business is or what it intends to be over time. Clarifying the
purpose and direction of your business allows you to
understand what needs to be done for forward movement.
Clarifying can consist of a simple description of your
business and its products or services, or it can specify the
exact product lines and services you'll offer, as well as a
detailed description of your ideal customer.
BY: CHELDY S. ELUMBA-PABLEO, MPA;LLB
3. FUTURE VISION
Businesses evolve and adapt over time, and
factoring future growth and direction into the
business plan can be an effective way to plan for
changes in the market, growing or slowing trends,
and new innovations or directions to take as the
company grows. Although clarifying direction in
the business plan lets you know where you're
starting, future vision allows you to have goals to
reach for.
BY: CHELDY S. ELUMBA-PABLEO, MPA;LLB
4. ELEMENTS OF BUSINESS PLANNING
Executive Summary
Within the overall outline of the business plan, the executive summary will follow
the title page. The summary should tell the reader what you want. This is very
important. All too often, what the business owner desires is buried on page eight.
Clearly state what you're asking for in the summary.
The statement should be kept short and businesslike, probably no more than half a
page. It could be longer, depending on how complicated the use of funds may be,
but the summary of a business plan, like the summary of a loan application, is
generally no longer than one page. Within that space, you'll need to provide a
synopsis of your entire business plan. Key elements that should be included
are:
BY: CHELDY S. ELUMBA-PABLEO, MPA;LLB
5. 1. BUSINESS CONCEPT
Describes the business, its product and
the market it will serve. It should point out
just exactly what will be sold, to whom
and why the business will hold a
competitive advantage.
BY: CHELDY S. ELUMBA-PABLEO, MPA;LLB
6. 2. FINANCIAL FEATURES
Highlights the important financial points
of the business including sales, profits,
cash flows and return on investment
BY: CHELDY S. ELUMBA-PABLEO, MPA;LLB
7. SAMPLE DIAGRAM OF FINANCIAL
FEATURES BY: CHELDY S. ELUMBA-PABLEO, MPA;LLB
8. 3. FINANCIAL REQUIREMENTS
Clearly states the capital needed to start the
business and to expand. It should detail how the
capital will be used, and the equity, if any, that will
be provided for funding. If the loan for initial
capital will be based on security instead of equity,
you should also specify the source of collateral.
BY: CHELDY S. ELUMBA-PABLEO, MPA;LLB
9. 4. CURRENT BUSINESS OPTION
Furnishes relevant information about the
company, its legal form of operation,
when it was formed, the principal owners
and key personnel.
BY: CHELDY S. ELUMBA-PABLEO, MPA;LLB
10. 5. MAJOR ACHIEVEMENTS
Details any developments within the company that are
essential to the success of the business. Major
achievements include items like patents, prototypes,
location of a facility, any crucial contracts that need to be
in place for product development, or results from any test
marketing that has been conducted.
BY: CHELDY S. ELUMBA-PABLEO, MPA;LLB
11. WRITING AN EXECUTIVE BUSINESS
PLAN
When writing your statement of purpose, don't waste
words. If the statement of purpose is eight pages, nobody's
going to read it because it'll be very clear that the business,
no matter what its merits, won't be a good investment
because the principals are indecisive and don't really know
what they want. Make it easy for the reader to realize at first
glance both your needs and capabilities.
BY: CHELDY S. ELUMBA-PABLEO, MPA;LLB
12. BUSINESS DESCRIPTION
It usually begins with a short description of the industry. When
describing the industry, discuss the present outlook as well as future
possibilities. You should also provide information on all the various
markets within the industry, including any new products or
developments that will benefit or adversely affect your business. Base all
of your observations on reliable data and be sure to footnote sources
of information as appropriate. This is important if you're seeking
funding; the investor will want to know just how dependable your
information is, and won't risk money on assumptions or conjecture
BY: CHELDY S. ELUMBA-PABLEO, MPA;LLB
13. BUSINESS DESCRIPTION
When describing your business, the first thing you need to concentrate
on is its structure. By structure we mean the type of operation, i.e.
wholesale, retail, food service, manufacturing or service-oriented. Also
state whether the business is new or already established.
legal form should be reiterated once again. Detail whether the business
is a sole proprietorship, partnership or corporation, who its principals
are, and what they will bring to the business.
also mention who you will sell to, how the product will be distributed,
and the business's support systems. Support may come in the form of
advertising, promotions and customer service.
BY: CHELDY S. ELUMBA-PABLEO, MPA;LLB
14. HOW WILL I PROFIT?
" Answer that question for yourself, and then convey that answer to
others in the business concept section and explain the factors you
think will make it successful, like the following: it's a well-organized
business, it will have state-of-the-art equipment, its location is
exceptional, the market is ready for it, and it's a dynamite product at a
fair price.
If you're using your business plan as a document for financial
purposes, explain why the added equity or debt money is going to
make your business more profitable.
BY: CHELDY S. ELUMBA-PABLEO, MPA;LLB
15. DEFINE YOUR MARKET STRATEGIES
“Know your competitors and the world your dealing with.”
Market strategies are the result of a meticulous market analysis. A
market analysis forces the entrepreneur to become familiar with all
aspects of the market so that the target market can be defined and
the company can be positioned in order to garner its share of sales.
A market analysis also enables the entrepreneur to establish pricing,
distribution and promotional strategies that will allow the company
to become profitable within a competitive environment.
BY: CHELDY S. ELUMBA-PABLEO, MPA;LLB
16. PROJECTING MARKET SHARE
Arriving at a projection of the market share for a business plan
is very much a subjective estimate. It's based on not only an
analysis of the market but on highly targeted and competitive
distribution, pricing and promotional strategies.
In order to project market share over the time frame of the
business plan, you'll need to consider two factors:
BY: CHELDY S. ELUMBA-PABLEO, MPA;LLB
17. INDUSTRY GROWTH
1.Industry growth which will increase the total number of
users. Most projections utilize a minimum of two growth
models by defining different industry sales scenarios. The
industry sales scenarios should be based on leading
indicators of industry sales, which will most likely include
industry sales, industry segment sales, demographic data
and historical precedence.
BY: CHELDY S. ELUMBA-PABLEO, MPA;LLB
18. CONVERSION OF USERS
“Develop a strategy that best suits your business.”
Conversion of users from the total feasible market. This is based
on a sales cycle similar to a product life cycle where you have
five distinct stages: early pioneer users, early users, early majority
users, late majority users and late users. Using conversion rates,
market growth will continue to increase your market share
during the period from early pioneers to early majority users,
level off through late majority users, and decline with late users.
BY: CHELDY S. ELUMBA-PABLEO, MPA;LLB
19. POSITIONING YOUR BUSINESS
“It should merely point out exactly how you want your product perceived by
both customers and the competition.”
A company's positioning strategy is affected by a number of variables that are
closely tied to the motivations and requirements of target customers within as
well as the actions of primary competitors. Before a product can be
positioned, you need to answer several strategic questions such as:
1. How are your competitors positioning themselves?
2. What specific attributes does your product have that your competitors'
don't?
3. What customer needs does your product fulfill?
BY: CHELDY S. ELUMBA-PABLEO, MPA;LLB
20. PRICING
How you price your product is important because it will have a direct effect on the success of
your business. Though pricing strategy and computations can be complex, the basic rules of
pricing are straightforward:
1.All prices must cover costs.
2.The best and most effective way of lowering your sales prices is to lower costs.
3.Your prices must reflect the dynamics of cost, demand, changes in the market and response to
your competition.
4.Prices must be established to assure sales. Don't price against a competitive operation alone.
Rather, price to sell.
5.Product utility, longevity, maintenance and end use must be judged continually, and target prices
adjusted accordingly.
6.Prices must be set to preserve order in the marketplace.
BY: CHELDY S. ELUMBA-PABLEO, MPA;LLB
21. METHODS OF ESTABLISHING PRICES
Used mainly by manufacturers, cost-plus pricing
assures that all costs, both fixed and variable, are
covered and the desired profit percentage is
attained.
Cost-plus pricing:
BY: CHELDY S. ELUMBA-PABLEO, MPA;LLB
22. METHODS OF ESTABLISHING PRICES
Used by companies that sell their product through a
variety of sources at differing prices based on
demand.
Demand pricing
BY: CHELDY S. ELUMBA-PABLEO, MPA;LLB
23. METHODS OF ESTABLISHING PRICES
Used by companies that are entering a market where there is
already an established price and it is difficult to differentiate
one product from another.
Competitive pricing
BY: CHELDY S. ELUMBA-PABLEO, MPA;LLB
24. METHODS OF ESTABLISHING PRICES
Used mainly by retailers, markup pricing is calculated by
adding your desired profit to the cost of the product. Each
method listed above has its strengths and weaknesses
Markup pricing
BY: CHELDY S. ELUMBA-PABLEO, MPA;LLB
25. DISTRIBUTION
Distribution includes the entire process of moving the product
from the factory to the end user. The type of distribution
network you choose will depend upon the industry and the size
of the market. A good way to make your decision is to analyze
your competitors to determine the channels they are using,
then decide whether to use the same type of channel or an
alternative that may provide you with a strategic advantage.
BY: CHELDY S. ELUMBA-PABLEO, MPA;LLB
26. COMMON DISTRIBUTION CHANNEL
The most effective distribution channel
is to sell directly to the end-user.
Direct sales.
BY: CHELDY S. ELUMBA-PABLEO, MPA;LLB
27. COMMON DISTRIBUTION CHANNEL
When your product is sold to the OEM, it is
incorporated into their finished product and it is
distributed to the end user
OEM (original equipment manufacturer) sales.
BY: CHELDY S. ELUMBA-PABLEO, MPA;LLB
28. COMMON DISTRIBUTION CHANNEL
One of the best ways to distribute a product,
manufacturer's reps, as they are known, are salespeople
who operate out of agencies that handle an assortment
of complementary products and divide their selling time
among them.
Manufacturer's representatives.
BY: CHELDY S. ELUMBA-PABLEO, MPA;LLB
29. COMMON DISTRIBUTION CHANNEL
Using this channel, a manufacturer sells to a wholesaler,
who in turn sells it to a retailer or other agent for further
distribution through the channel until it reaches the end
user.
Wholesale distributors.
BY: CHELDY S. ELUMBA-PABLEO, MPA;LLB
30. COMMON DISTRIBUTION CHANNEL
Third-party distributors who often buy
directly from the distributor or wholesaler
and sell to retailers or end users.
Brokers.
BY: CHELDY S. ELUMBA-PABLEO, MPA;LLB
31. COMMON DISTRIBUTOR CHANNEL
Distributing a product through this channel is
important if the end user of your product is
the general consuming public
Retail distributors.
BY: CHELDY S. ELUMBA-PABLEO, MPA;LLB
33. PROMOTION PLAN
The promotion strategy in its most basic form is the
controlled distribution of communication designed
to sell your product or service. In order to
accomplish this, the promotion strategy encompasses
every marketing tool utilized in the communication
effort.
BY: CHELDY S. ELUMBA-PABLEO, MPA;LLB
34. PROMOTION PLANNING
Includes the advertising budget, creative
message(s), and at least the first quarter's
media schedule
Advertising.
BY: CHELDY S. ELUMBA-PABLEO, MPA;LLB
35. PROMOTION PLANNING
Provides a description of the packaging strategy. If
available, mockups of any labels, trademarks or service
marks should be included
Packaging.
BY: CHELDY S. ELUMBA-PABLEO, MPA;LLB
36. PROMOTION PLANNING
A complete account of the publicity strategy including
a list of media that will be approached as well as a
schedule of planned events.
Public relations.
BY: CHELDY S. ELUMBA-PABLEO, MPA;LLB
37. PROMOTION PLANNING
Establishes the strategies used to support the sales
message. This includes a description of collateral
marketing material as well as a schedule of planned
promotional activities such as special sales, coupons,
contests and premium awards.
Sales promotions.
BY: CHELDY S. ELUMBA-PABLEO, MPA;LLB
38. PROMOTION PLANNINMG
An outline of the sales strategy including pricing
procedures, returns and adjustment rules, sales
presentation methods, lead generation, customer service
policies, salesperson compensation, and salesperson
market responsibilities
Personal sales.
BY: CHELDY S. ELUMBA-PABLEO, MPA;LLB
39. ORGANIZATIONAL STRUCTURE
The organizational structure of the company is an essential
element within a business plan because it provides a basis from
which to project operating expenses. This is critical to the
formation of financial statements, which are heavily scrutinized
by investors; therefore, the organizational structure has to be
well-defined and based within a realistic framework given the
parameters of the business.
BY: CHELDY S. ELUMBA-PABLEO, MPA;LLB
40. BASIC COMPONENTS OF AN
ORGANIZATIONAL STRUCTURE
Although every company will differ in its organizational
structure, most can be divided into several broad areas that
include:
1. Marketing and sales (includes customer relations and
service)
2. Production (including quality assurance)
3. Research and development
4. Administration
BY: CHELDY S. ELUMBA-PABLEO, MPA;LLB