Create & Sell UNLIMITED high-converting graphics in ANY NICHE using the POWER of 10 SMART Tools that covers all the graphic design needs under the sun!
SEMrush's first ever Philadelphia Meetup with Marcela De Vivo of SEMrush, Aaron Levy of EliteSEM, and David Cohen of Digitability! Check out their talks to learn how you can gain better intelligence of your audience throughout the purchase journey!
The Future of Marketing: How to Get Started With Inbound Marketingrickburnes
This presentation is a guide to getting started with inbound marketing. It shows how you can use inbound marketing to transition from expensive traditional marketing to more efficient inbound marketing. It covers blogging, social media, search engine optimization (SEO), landing pages, and inbound sales. It was originally presented at the Power Breakfast Series in Wilmington, NC on June 10, 2014.
Introducing Content Marketing- The New Face of Digital Marketing. Inside this eBook, you will discover the topics about what is content marketing, why content marketing, types of content marketing, curating vs. creating content, use content to get social media.,leads and content marketing.
SEMrush's first ever Philadelphia Meetup with Marcela De Vivo of SEMrush, Aaron Levy of EliteSEM, and David Cohen of Digitability! Check out their talks to learn how you can gain better intelligence of your audience throughout the purchase journey!
The Future of Marketing: How to Get Started With Inbound Marketingrickburnes
This presentation is a guide to getting started with inbound marketing. It shows how you can use inbound marketing to transition from expensive traditional marketing to more efficient inbound marketing. It covers blogging, social media, search engine optimization (SEO), landing pages, and inbound sales. It was originally presented at the Power Breakfast Series in Wilmington, NC on June 10, 2014.
Introducing Content Marketing- The New Face of Digital Marketing. Inside this eBook, you will discover the topics about what is content marketing, why content marketing, types of content marketing, curating vs. creating content, use content to get social media.,leads and content marketing.
You Got Served: Email Marketing Ideas for RestaurantsiContact
Mega food and beverage brands now spend more money on mobile digital marketing than any other medium, and who can blame them when 75% of Americans say they use their smartphones most often to check email. No matter how many restaurant locations you currently market—whether it’s one or many—you can do everything the big brands do with email marketing, digital coupons, and online reviews. Going digital with your advertising and marketing is easier than you think — if you pick the right partner; plus, you’ll spend less, know more about your customers, and have more time to run your restaurant!
Join David Gonynor, CEO of That’s Biz, the restaurant digital marketing agency that’s distributed over 500 million digital coupons since 2007, and iContact’s Content & Creative Manager, Jess Knight (previously with newBrandAnalytics d.b.a. Sprinklr), as they spill the beans on everything you need to be successful with email marketing.
On this free webinar, you’ll learn about:
• The best- and worst-performing subject lines sent by restaurants
• Sending single use coupons customers can show on their smartphones
• Email design tips sure to get your customers opening and clicking more
• Where to put your Email Club signup offer on your website and social
… And many more tips and tricks!
Leading Edge Magazine | Summer 2012 | SikichSikich LLP
The summer 2012 issue of Sikich's Leading Edge Magazine focuses on making better business decisions--specifically, through business functions, operations and financials.
While there’s a lot you could be doing, sometimes it’s hard to know which tracks to start, stop, or pause. To help you find the right mix to meet your marketing goals, we consolidated responses from the 2015 Content Marketing Benchmarks, Budgets, and Trends research report section — “Which content marketing initiatives are you working on now, and in the next 12 months?” We broke out the results as follows:
• By priority
• By business type (B2B, B2C and nonprofit)
• By geography (North America, Australia, United Kingdom)
Part I covers two “playlists”:
Internal Processes and Content Marketing Strategy Tactics. From channels to platforms to audience segmentation, learn how you can best establish your content marketing strategy and structure your team internally for more efficient processes.
Part II: Playlist 3 (coming soon) is where you can mix things up a bit with different Execution Tactics. See how to create and deliver the best content to meet your business objectives. While some geographies and business types have similar priorities, others are finding their own unique beats — and the differences may surprise you. We hope you find the following findings insightful and inspirational as you make your plans for the year ahead.
Enjoy!
Joe Pulizzi
Accelerate Your 2015 Marketing Success With Strategic PartnershipsBryce Root
The majority of small business owners are immersed in their day to day operations, but those who take the time to form a strategic partnership plan can reach their 2015 marketing milestones ahead of schedule and take a fresh approach to those competitors who never change tactics, but always seem to outperform.
In this presentation, we profile the 5 steps to creating a strategic partnership as well as present the top 10 tips for making sure your next partnership is a great success. Let The Root Group assist you in creating your next strategic partnership by visiting www.rootgroupmarketing.com.
How to Write a Content Marketing Plan Step-by-StepBuffer
A complete guide to building a comprehensive content strategy. Full post at http://blog.bufferapp.com/content-marketing-strategy (and a free template!)
Start your stopwatch because you’re about to learn to create a content marketing plan in 60 seconds or less by filling in the blanks in this sentence…
Ready?
On [DATE], [WRITER] will publish a [POST TYPE] using [VEHICLE] about [CATEGORY].
There are 5 elements you need to include in an effective content marketing plan...
1- Date
2- Author
3- Post Type (How-To Post, List Post, etc)
4- Vehicle (text, video, audio, image)
5- Category (The broad topic of the post)
The key to a healthy blog is to mix up the POST TYPE, VEHICLE, CATEGORY and even the WRITER to create a rich and interesting collection of content.
To learn more about the various POST TYPES available to you click the ‘POST TYPES’ tab in the Content Marketing Plan spreadsheet.
Once you’ve filled in the blanks in this sentence, transfer it to the Content Marketing Plan Spreadsheet like this one...
Facebook & Instagram Ad Accelerator - Shopify AdvancedTopGrowthMarketing
Slides from a Shopify LA webinar by Jack Paxton from Top Growth Marketing. The slides explain intermediate and advanced techniques to achieve better marketing outcomes through Facebook and Instagram ads.
Ultimate Content Marketing Guide for your 2014 content marketing strategy.
We launched the content marketing guide on January 23rd, 2014 in a joint webinar with Evernote. If you missed it, fear not, you can see the presentation here.
Sales and Marketing - Shifting Lead Nurturing Into OverdrivePardot
Both sales and marketing teams are being challenged with bringing in prospects, engaging leads and bringing home the deals. Lead nurturing has historically been known as a marketing tool and has quickly become a successful part of the overall strategy that supports and drives sales deal success.
So, just how does sales leverage lead nurturing? Join Ken Krogue, President and Founder of InsideSales.com, and Derek Grant, Director of Sales at Pardot, a salesforce.com company, to find out!
SCA Promotions - Your Source For Promotions That MotivateJulie Davis
SCA partners with advertising agencies, big brands, and other ROI-minded clients to implement the most effective, high-return promotions, sweepstakes, games, and contests in the industry. SCA offers an entire suite of classic promotions and cutting-edge digital promotions from which to choose, each proven through years of successful implementation to meet or exceed client marketing objectives.
A business plan is an essential document for anyone commencing a new business, already in business and critical for anyone seeking funding from a venture capitalist. The business plan needs to be
comprehensive, well thought and should contain sound business reasons.
You Got Served: Email Marketing Ideas for RestaurantsiContact
Mega food and beverage brands now spend more money on mobile digital marketing than any other medium, and who can blame them when 75% of Americans say they use their smartphones most often to check email. No matter how many restaurant locations you currently market—whether it’s one or many—you can do everything the big brands do with email marketing, digital coupons, and online reviews. Going digital with your advertising and marketing is easier than you think — if you pick the right partner; plus, you’ll spend less, know more about your customers, and have more time to run your restaurant!
Join David Gonynor, CEO of That’s Biz, the restaurant digital marketing agency that’s distributed over 500 million digital coupons since 2007, and iContact’s Content & Creative Manager, Jess Knight (previously with newBrandAnalytics d.b.a. Sprinklr), as they spill the beans on everything you need to be successful with email marketing.
On this free webinar, you’ll learn about:
• The best- and worst-performing subject lines sent by restaurants
• Sending single use coupons customers can show on their smartphones
• Email design tips sure to get your customers opening and clicking more
• Where to put your Email Club signup offer on your website and social
… And many more tips and tricks!
Leading Edge Magazine | Summer 2012 | SikichSikich LLP
The summer 2012 issue of Sikich's Leading Edge Magazine focuses on making better business decisions--specifically, through business functions, operations and financials.
While there’s a lot you could be doing, sometimes it’s hard to know which tracks to start, stop, or pause. To help you find the right mix to meet your marketing goals, we consolidated responses from the 2015 Content Marketing Benchmarks, Budgets, and Trends research report section — “Which content marketing initiatives are you working on now, and in the next 12 months?” We broke out the results as follows:
• By priority
• By business type (B2B, B2C and nonprofit)
• By geography (North America, Australia, United Kingdom)
Part I covers two “playlists”:
Internal Processes and Content Marketing Strategy Tactics. From channels to platforms to audience segmentation, learn how you can best establish your content marketing strategy and structure your team internally for more efficient processes.
Part II: Playlist 3 (coming soon) is where you can mix things up a bit with different Execution Tactics. See how to create and deliver the best content to meet your business objectives. While some geographies and business types have similar priorities, others are finding their own unique beats — and the differences may surprise you. We hope you find the following findings insightful and inspirational as you make your plans for the year ahead.
Enjoy!
Joe Pulizzi
Accelerate Your 2015 Marketing Success With Strategic PartnershipsBryce Root
The majority of small business owners are immersed in their day to day operations, but those who take the time to form a strategic partnership plan can reach their 2015 marketing milestones ahead of schedule and take a fresh approach to those competitors who never change tactics, but always seem to outperform.
In this presentation, we profile the 5 steps to creating a strategic partnership as well as present the top 10 tips for making sure your next partnership is a great success. Let The Root Group assist you in creating your next strategic partnership by visiting www.rootgroupmarketing.com.
How to Write a Content Marketing Plan Step-by-StepBuffer
A complete guide to building a comprehensive content strategy. Full post at http://blog.bufferapp.com/content-marketing-strategy (and a free template!)
Start your stopwatch because you’re about to learn to create a content marketing plan in 60 seconds or less by filling in the blanks in this sentence…
Ready?
On [DATE], [WRITER] will publish a [POST TYPE] using [VEHICLE] about [CATEGORY].
There are 5 elements you need to include in an effective content marketing plan...
1- Date
2- Author
3- Post Type (How-To Post, List Post, etc)
4- Vehicle (text, video, audio, image)
5- Category (The broad topic of the post)
The key to a healthy blog is to mix up the POST TYPE, VEHICLE, CATEGORY and even the WRITER to create a rich and interesting collection of content.
To learn more about the various POST TYPES available to you click the ‘POST TYPES’ tab in the Content Marketing Plan spreadsheet.
Once you’ve filled in the blanks in this sentence, transfer it to the Content Marketing Plan Spreadsheet like this one...
Facebook & Instagram Ad Accelerator - Shopify AdvancedTopGrowthMarketing
Slides from a Shopify LA webinar by Jack Paxton from Top Growth Marketing. The slides explain intermediate and advanced techniques to achieve better marketing outcomes through Facebook and Instagram ads.
Ultimate Content Marketing Guide for your 2014 content marketing strategy.
We launched the content marketing guide on January 23rd, 2014 in a joint webinar with Evernote. If you missed it, fear not, you can see the presentation here.
Sales and Marketing - Shifting Lead Nurturing Into OverdrivePardot
Both sales and marketing teams are being challenged with bringing in prospects, engaging leads and bringing home the deals. Lead nurturing has historically been known as a marketing tool and has quickly become a successful part of the overall strategy that supports and drives sales deal success.
So, just how does sales leverage lead nurturing? Join Ken Krogue, President and Founder of InsideSales.com, and Derek Grant, Director of Sales at Pardot, a salesforce.com company, to find out!
SCA Promotions - Your Source For Promotions That MotivateJulie Davis
SCA partners with advertising agencies, big brands, and other ROI-minded clients to implement the most effective, high-return promotions, sweepstakes, games, and contests in the industry. SCA offers an entire suite of classic promotions and cutting-edge digital promotions from which to choose, each proven through years of successful implementation to meet or exceed client marketing objectives.
A business plan is an essential document for anyone commencing a new business, already in business and critical for anyone seeking funding from a venture capitalist. The business plan needs to be
comprehensive, well thought and should contain sound business reasons.
Introducing Superior Business Planning —How to Develop a Successful Business Plan. Inside this eBook, you will discover the topics about business planning basics, market evaluation, analyze competition, determine a marketing strategy, decide what extras you may need like staff etc and the dangers in not making a business plan.
There should be an executive summary of less than two pages at the
start of the business plan which sells the plan and highlights its
features.
A company summary should be included containing a factual
description of the company, its owners and history. There needs to be
a section referring to products and or services and their points of
difference in the market.
Better Business Planning: Your Comprehensive Guide to Building Success
Introduction:
Embarking on a new business venture or seeking to elevate an existing one? Whether you're a budding entrepreneur or aiming to secure funding from venture capitalists, the importance of a well-crafted business plan cannot be overstated. Welcome to "Better Business Planning," an e-book that serves as your indispensable guide to creating a comprehensive, thoughtful, and compelling business plan. Here, you'll find all the essential information you need to transform your business vision into a strategic roadmap for success.
Chapter 1: The Crucial Role of a Business Plan
The e-book commences with a deep dive into the significance of a business plan in the entrepreneurial journey. Whether you're at the inception stage or looking to attract investment, a well-constructed business plan is your roadmap to success. This chapter lays the foundation for understanding why a business plan is more than just a document—it's a strategic tool that aligns your aspirations with sound business reasoning.
Chapter 2: Comprehensive and Well-Thought-Out
Building a business plan goes beyond mere documentation; it requires a comprehensive and well-thought-out approach. This chapter delves into the key components that make a business plan effective. From market analysis to financial projections, every aspect is explored to ensure your business plan is not only thorough but also resonates with clarity and purpose.
Chapter 3: Crafting Sound Business Reasons
Success hinges on sound business reasons, and your business plan is the platform to articulate them effectively. This chapter explores the art of presenting compelling reasons for your business's existence, growth, and potential success. By understanding how to convey your ideas with conviction, you'll be better equipped to engage potential investors and stakeholders.
Chapter 4: Your One-Stop Source for Business Info
The e-book positions itself as your ultimate source for all things related to business planning. Whether you're a novice or a seasoned entrepreneur, you'll find valuable insights and practical tips to enhance your business planning skills. This chapter sets the tone for a comprehensive learning experience that empowers you to navigate the intricacies of the business planning process.
Conclusion:
"Better Business Planning" is more than just an e-book; it's your partner in the journey toward business success. From understanding the crucial role of a business plan to crafting sound business reasons, this guide is designed to equip you with the knowledge and skills needed to create a compelling roadmap for your venture. As you delve into the comprehensive and well-thought-out strategies outlined in this e-book, remember that a successful business plan is not just a document; it's a strategic tool that propels your vision toward tangible success. Get ready to transform your business planning approach—your journey begins here.
The One Mistake You Can't Afford to Make While Job Searching on Social Media.pdfFlora Runyenje
Don't hesitate to seek feedback from trusted friends, mentors, or colleagues on your social media presence. They can offer valuable insights and help identify areas for improvement that you may have overlooked.
Easy $850_Day CANVA YouTube Shorts Tutorial for Beginners (2024).pdfFlora Runyenje
The prospect of earning $850 per day through a CANVA YouTube Shorts tutorial presents an exciting opportunity for beginners in 2024. By harnessing the creative potential of CANVA and leveraging the reach of YouTube Shorts,
_Achieving Optimal Health_ The Importance of a Balanced Diet.pdfFlora Runyenje
In the quick moving current world, where comfort frequently bests sustenance, the idea of a reasonable eating regimen assumes a urgent part in keeping up with by and large wellbeing and prosperity. A fair eating regimen isn't simply an in vogue state yet a principal part of a solid way of life. It includes devouring different food sources in fitting extents to meet the body's dietary necessities. In this far reaching article, we will dig into the meaning of a decent eating routine, investigating its parts, advantages, and how people can settle on informed dietary decisions to enhance their wellbeing
Releasing the Force of CPA Projects with High CommissionsFlora Runyenje
In the unique scene of partner promoting, Cost Per Activity (CPA) programs have arisen as strong income producing systems for the two publicists and members. Among the bunch of CPA programs accessible, those offering high commissions stand apart as worthwhile open doors for member advertisers hoping to amplify their income. In this article, we will dive into the universe of CPA programs with high commissions, investigating their advantages, key elements, and how members can use them to make monetary progress.
"In three words I can sum up everything I've learned about life: it goes on." - Robert Frost
This quote by Robert Frost is a reminder that life is a journey, and no matter what happens, it will continue. It's a great reminder to keep moving forward, even when we face setbacks and challenges. This quote is particularly relevant in times of crisis, when we need to find the strength to keep going.
I’m writing this letter to dispel a popular myth: Many investors believe it’s already too late to make a lot of money with Bitcoin.
Nothing could be further from the truth.
Parental control -_how_to_check_your_kids!Flora Runyenje
Attention! Please Forget Everything You've Been Told About Potty Training In The Past...
Discover a Proven Method For Quickly & Easily Potty Training Even The Most Stubborn Child in a very short time...
How to successfully_home_school_your_childFlora Runyenje
Attention! Please Forget Everything You've Been Told About Potty Training In The Past...
Discover a Proven Method For Quickly & Easily Potty Training Even The Most Stubborn Child in a very short time...
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Kseniya Leshchenko: Shared development support service model as the way to ma...
Superior business planning
1. - 1 -
Create & Sell UNLIMITED high-converting graphics in ANY NICHE using
the POWER of 10 SMART Tools that covers all the graphic design needs
under the sun!...CLICK HERE
2. - 2 -
Terms and Conditions
LEGAL NOTICE
The Publisher has strived to be as accurate and complete as possible
in the creation of this report, notwithstanding the fact that he does
not warrant or represent at any time that the contents within are
accurate due to the rapidly changing nature of the Internet.
While all attempts have been made to verify information provided in
this publication, the Publisher assumes no responsibility for errors,
omissions, or contrary interpretation of the subject matter herein.
Any perceived slights of specific persons, peoples, or organizations
are unintentional.
In practical advice books, like anything else in life, there are no
guarantees of income made. Readers are cautioned to reply on their
own judgment about their individual circumstances to act
accordingly.
This book is not intended for use as a source of legal, business,
accounting or financial advice. All readers are advised to seek services
of competent professionals in legal, business, accounting and finance
fields.
You are encouraged to print this book for easy reading.
3. - 3 -
Table Of Contents
Foreword
Chapter 1:
Business Planning Basics
Chapter 2:
Market Evaluation
Chapter 3:
Analyze Competition
Chapter 4:
Determine A Marketing Strategy
Chapter 5:
Decide What Extras You May Need Like Staff etc.
Chapter 6:
The Dangers In Not making A Business Plan
Wrapping Up
Create & Sell UNLIMITED high-converting graphics in ANY NICHE using
the POWER of 10 SMART Tools that covers all the graphic design needs
under the sun!...CLICK HERE
4. - 4 -
Foreword
A business plan is an essential document for anyone commencing a
new business, already in business and critical for anyone seeking
funding from a venture capitalist. The business plan needs to be
comprehensive, well thought and should contain sound business
reasons. You can get all the info you need here.
Superior Business Planning
How to Develop a Successful Business Plan
5. - 5 -
Chapter 1:
Business Planning Basics
Synopsis
The business plan should prove that the business will generate
enough revenue to cover expenses and make satisfactory return for
bankers or investors. There are a number of ways of formulating a
business plan but there are certain essential sections that they should
all contain.
Create & Sell UNLIMITED high-converting graphics in ANY NICHE using
the POWER of 10 SMART Tools that covers all the graphic design needs
under the sun!....CLICK HERE
6. - 6 -
The Basics
There should be an executive summary of less than two pages at the
start of the business plan which sells the plan and highlights its
features.
A company summary should be included containing a factual
description of the company, its owners and history. There needs to be
a section referring to products and or services and their points of
difference in the market.
It is essential to include a market analysis providing a summary of
typical customers, listing competitors, referring to the market size
and the expected growth.
It is important to have a section for strategies and implementation
describing how the product will be sold and how the plan will be sold
and how the plan will be put into action together with its milestones.
There needs to be a financial plan indicating sales, cash flow and
profits. The background of the management team together with their
experience and key accomplishments should be contained in a
management summary.
Individuals could choose to hire a professional to write a business
plan for them or they could attempt to write their own making use of
the excellent business planning software or books that are available.
7. - 7 -
Once funding has been raised and a business is operating the
business plan serves as a road map for the business. It is not a static
document. It needs to be referred to in order to ensure that the
business remains focused, on track and is meeting milestones.
8. - 8 -
Chapter 2:
Market Evaluation
Synopsis
A market evaluation is a useful analysis of a company’s success. It is a
big undertaking but is invaluable. To conduct the analysis
consideration needs to be given to a range of areas including sales
figures, marketing goals, advertising content and the media mix being
utilized.
Create & Sell UNLIMITED high-converting graphics in ANY NICHE using
the POWER of 10 SMART Tools that covers all the graphic design needs
under the sun!....CLICK HERE
9. - 9 -
Evaluate It
All sales figures need to be compared and analyzed referring to a
specific time frame or before and after an event. The figures have to
be analyzed and it needs to be determined whether the failed, met or
exceeded expectations.
Any increase in sales should be analyzed to ascertain if they are from
old or new customers or a combination of both. Consideration needs
to be given to the reasons for increased revenue not associated with
any advertising such as a strong economy.
An evaluation needs to be done of the marketing goals. Firstly the
original marketing goals need to be examined and it has to be
ascertained whether the business is taking that market.
Thought has to be given to decide if that is the most profitable market
for the company. An analysis has to be made to show an increase or
otherwise in the market share and by how much.
A check of advertising should be undertaken to work out what the
advertising was communicating to the public and to ensure that the
advertisements fulfilled their purpose.
It is necessary to find out if the target market understood and
responded to the message of the advertisements. By evaluating the
media mix used and its efficiency and checking on the creation
10. - 10 -
process it can be ascertained how cost effective such a program was
and which sections of media proved the most effective in attracting
more market share.
Following the market evaluation it would be necessary for a section to
be added to include ideas for future improvement.
11. - 11 -
Chapter 3:
Analyze Competition
Synopsis
An analysis of the competition can be the most difficult section to
work on when undertaking the writing of a business plan. Before
analyzing the competition they have to be investigated and before
that can be done they have to be found.
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Figure It Out
The first step of the competitive analysis is to determine who the local
competition is. This can be done quite simply by driving around and
observing and by searching through a telephone directory.
The main question will be one of range and determining just how far
customers are prepared to travel to obtain your competitors goods
and services. As well as local competitors some businesses also have
non-local competitors such as in the form of mail order companies for
example.
To analyze the competition it is necessary to determine what market
or market segments they serve and what benefits they offer. It is
necessary to determine why customers buy from them and also to
gather information about their products and or services, their pricing
and promotion.
Gathering information could be done by physically visiting a business
or checking their website. Several physical visits to a business will
enable a person to determine information about their product and the
company’s treatment of customers.
Good sources of information about a company come from the
company’s vendors, suppliers and employees. Attending a trade fair
where the competitors are exhibiting is another excellent way of
gathering information.
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Once the information has been gathered it needs to be analyzed. By
analyzing what a competitor does offer it is then possible to
determine a niche market that can be targeted by offering something
that the competitor does not.
The goal of the analysis is to identify and expand your competitive
advantage by focusing on the benefits your business can offer that the
competitor can’t or won’t offer.
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Chapter 4:
Determine A Marketing Strategy
Synopsis
Marketing strategy is a process that can allow an organization to
concentrate its resources on the greatest opportunities to increase
sales and achieve a sustainable competitive advantage.
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Look Closely
Marketing strategies are the vital basis of marketing plans designed to
fill market needs and reach market objectives. Plans and objectives
are tested for measurable results.
Usually Marketing strategies are developed as multiyear plans with a
tactical plan detailing specific actions to be accomplished in the
current year. Time frames vary from organization to organization but
increasingly they are becoming shorter as the speed of change in the
market place increases. Market strategies are dynamic and
interactive.
Marketing strategy involves carefully checking on internal and
external factors. Internal factors include the marketing mix and the
performance analysis. External factors include customer analysis,
target market analysis and keeping abreast of any changes in the
economy, politics and technology. One of the key factors of
marketing strategy is to keep marketing in line with the mission
statement. Once these scans have been completed a strategy plan can
be constructed to determine goals and the marketing mix to achieve
this.
Vital things to consider when formatting the market strategy are
listing overall goals and objectives. When they are listed they need to
be accompanied by a time frame with specific quantities and
percentages of what is to be achieved.
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The primary target markets have to be determined as specifically as
possible. Current resources that are available to the company should
be noted. Current resources are contacts already utilized and known
to the company such as organizations and committees. The methods
to be used to break into each target market have to be considered and
may range from fliers, emails and press releases to name but a few.
Once all the ground work has been done the marketing can
commence and the results of the sales analyzed to determine the
success of the strategy to note whether or not the strategy is to be
altered in any way.
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Chapter 5:
Decide What Extras You May Need Like Staff etc.
Synopsis
Once a marketing strategy has been formatted it needs to be analyzed
carefully to see what additional resources and or personnel need to be
secured to ensure that the marketing can commence successfully.
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What Is Needed
The services of advertising agency personnel and web designers may
well be needed initially to design the promotional package. If the
campaign is sizeable it may be necessary for sales representatives and
promoters to be employed as it is may well be necessary for selling in
to be done to consumers.
The employment of these additional staff may require additional
transport and office space. The extra staff may need the support of
additional administrative staff.
Certain marketing strategies may need the temporary use of
additional selling space such as an outpost within a mall or the else
the setting up of promotional merchandising display stands within
shops or at trade fares.
The additional space will need to be sourced and rented, set up and
manned. It may be necessary to have to employ short term contract
sales staff to man such establishments.
With the addition of extra sales floor area it may mean that it is
necessary to have additional banking facilities such as eftpos
terminals along with additional tills. Such things will need to be
purchased or hired.
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A marketing strategy that brings about increased sales will require
extra merchandise to service the campaign and the storage of such
needs to be considered.
Additional warehousing may have to be sourced, purchased or rented
in order to store the product. With increased stock volumes come the
issue of logistics and more distributors may be necessary, if so
additional vehicles and transportation could also become a necessary
consideration and expenditure.
Careful planning and forethought given to all these hidden extras will
ensure the success of the strategic marketing.
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Chapter 6:
The Dangers In Not Making A Business Plan
Synopsis
Failure of an operator to put the time, research, thought and energy
into formatting a business plan is almost guaranteeing that the
operator’s business will fail.
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The Perils
A business plan is crucial to operating successfully. Without a
business plan any operation is akin to a ship in the ocean without a
rudder. Business must have a business plan which plans for success.
This planning needs to include market research and the identity of
the primary consumer. Businesses must develop a five or ten year
plan that includes cash flow, finances and expansion.
Statistics are stacked against new businesses succeeding. Research
indicates that in the United States businesses with fewer than twenty
employees have only a 37% chance of surviving four years and only a
9% chance of surviving ten.
Restaurants fare even more badly and have only a 20% chance of
surviving two years. Of these failed businesses only ten percent
closed involuntary due to bankruptcy and the remaining 90% closed
because the business was not successful, did not provide the level of
income desired or was too much work their efforts.
The old adage “People don’t plan to fail they fail to Plan” cannot be
more true when it comes to business. All businesses should have a
clear plan for success which involves actions if things should go
wrong. Whilst it is understood that no magic solutions guarantee a
business will succeed there are three factors which are linked with
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success. A business plan has to be formatted. Financial information
needs to be known about the business and there must be an accurate
profile of the target market of the business.
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Wrapping Up
With the astronomically high failure rates for new business it is
obvious that to succeed then new businesses need all the help they
can get. Proper planning is vital. Once formulated the plan should be
taken to independent accountants for them to assess.
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