This document outlines best practices for developing a business plan, including necessary sections and tips for success. It recommends that a business plan establish a clear vision and mission, and include sections for an executive summary, project overview, team details, product/service explanation, and marketing/sales strategy. Additionally, the business plan should define the economic/financial evaluation and expansion strategies. The document provides six tips for writing a successful plan, such as focusing on clear language and market research, and four takeaways including identifying challenges and consulting experts for advice.

1. BUSINESS PLANNING

2. This worksheet highlights various best practices and strategies for business
planning, based on a workshop led by Ali Mnif at Cogite.

3. TOPICS
1- WHAT IS A BUSINESS PLAN?
2- YOUR BUSINESS PLAN NEEDS TO HAVE THE FOLLOWING SECTIONS
3- BE SURE TO ALSO INCLUDE
4- 6 TIPS FOR SUCCESS
5- TAKE-AWAYS

4. 1- WHAT IS A BUSINESS PLAN?
• This is an opportunity to write down, in detail, the different aspects of your
business idea, with a clear strategy for future development. It is critical to
make it clear what your vision and mission is.

5. 1. Executive Summary 4. Explanation of product or service
2. Overview of the project 5. Market and financial research
3. Team and organization details 6. Marketing and sale strategy
2- YOUR BUSINESS PLAN NEEDS TO
HAVE THE FOLLOWING SECTIONS

6. 3- BE SURE TO ALSO INCLUDE
1. Your vision and mission for your business idea
2. Economic and financial evaluation of your business
3. Strategies for potential expansion

7. 4- 6 TIPS FOR SUCCESS
1- Write down the best concept for your business with clear and specific
language.
2- Collect all information about your industry and the impact your business will
have on the market.
3- Focus and refine the data you have found and reflect it in your business plan.

8. 4- 6 TIPS FOR SUCCESS
4- Create clear outlines for all aspects of your business, from the creation of the
idea to prospects for the future.
5- Present specific details for your company. Answer the questions: who, what,
when, why, and how.
6- Research business plan strategies for inspiration, but be sure to create your
own template.

9. 5- TAKE-AWAYS
1- Identify the factors of success and also have a way to face and resolve
unexpected challenges.
2- Use the business plan to show the short, middle, and long-term potential of
your business.
3- Be specific and realistic about the financial components of the business.
4- Consult other experts and mentors for advice.

10. 5- TAKE-AWAYS
• Resources for further information:
1. Bplans.com 2. Apce.com 3. Sba.gov
4. Tunisieindustrie.nat.tn 5. Myownbusiness.com 6. Mentors and consultants