Media and Business discusses how businesses can engage with the media to promote themselves. It recommends (1) researching media outlets and building a contact database, (2) using this database to send targeted press releases that follow the who, what, where, when, why, how structure, and (3) having a communication strategy prepared to answer potential questions clearly and concisely. Engaging with journalists through guest articles and press releases can help businesses share their message and vision with a wider audience.