Suzie demands a customized cake for her birthday that the local store cannot provide. The document outlines a solution to create one-of-a-kind, customer inspired cakes using quality ingredients. It details a mission to provide custom cakes for Tampa Bay occasions and a vision to become a leading custom cake provider in the area while upholding core values like honesty, quality, and customer satisfaction.

1. By: Brittany Cobb

2. Customer Pain Point
10 year old Suzie demands an extremely customized cake
for her birthday party, but the only cake mom finds at
the local store is… Limited Options:
 Flavor
Solution:  Color
 Customer inspired  Decoration
 Personal touch  Style
 One of a kind  Ingredients
 Creativity, commitment, and quality to ensure satisfied
returning customers

3. Mission
Provide the Tampa Bay area with custom cakes for every
special occasion using only quality and wholesome
ingredients.
Vision
To become a leading provider of custom cakes in the
Tampa Bay area while staying true to our core
principles.

4. Strategy: Core Values:
 Customer Inspired  Honesty
 Affordable  Quality
 Creative  Personal
 Commitment  Unique
 Quality  Customer satisfaction