1) Mato-Auto is a startup that will open an automobile showroom and parts store in Shollinganallur, India catering to the 3-wheeler market.
2) The owner, Mishaal Hamza, will invest Rs. 25,80,000 and take a loan of Rs. 50,00,000 to fund the business.
3) Mato-Auto aims to become the leading 3-wheeler dealer in the region by providing a wide selection of brands and excellent customer service.
The document contains a Marketing Strategies of Indian Automobiles Companies. A Case Study on Automobile Industry. The document contains Abstract, Introduction, Objectives, Brand Position of Strategy in Maruti Suzuki India, To Considerate Indian Buyers, Challenges faced during the Indian Market, Branded identifies the Manufactured Goods differentiation and purchaser switching costs, Conclusion.
The document contains a Marketing Strategies of Indian Automobiles Companies. A Case Study on Automobile Industry. The document contains Abstract, Introduction, Objectives, Brand Position of Strategy in Maruti Suzuki India, To Considerate Indian Buyers, Challenges faced during the Indian Market, Branded identifies the Manufactured Goods differentiation and purchaser switching costs, Conclusion.
Indian Used Car Market Outlook to 2021, report aims to provide an estimate of the used car market in India for 2016 and to projected demand by 2021. Detailed market share analysis, company profiles of major players along with trends and projected developments, insights on consumer preference and behavior, especially in the online segment of the markets are discussed in the report.
In this report, we have tried to come up with a parking solution for heavy vehicles that carry
goods like trucks, pick up vans, Lorries and so on. We have made a business plan that involves
providing these vehicles with a secure place to park and providing the drivers and helpers with a
place with all the capacity to fulfill their basic and resting needs. So we have chosen the place of
the business or this parking solution at Kanchpur, Narayanganj since this is a very important
entrance point to Dhaka. Investing on this business we are planning to earn 25-30 times more
revenue which is almost 21, 600, 000 taka per year. The total cost that needed for setup the
whole project is 75,000,000Tk. At the first month, we will need 25,000,000 for set up the
business for paying advance to the land owners and developing the infrastructure. At the very
end; we have provided a specific deal proposal to present to the potential investors or creditors.
Additionally, this report contains a detailed overview of our management team.
Indian Used Car Market Outlook to 2021, report aims to provide an estimate of the used car market in India for 2016 and to projected demand by 2021. Detailed market share analysis, company profiles of major players along with trends and projected developments, insights on consumer preference and behavior, especially in the online segment of the markets are discussed in the report.
In this report, we have tried to come up with a parking solution for heavy vehicles that carry
goods like trucks, pick up vans, Lorries and so on. We have made a business plan that involves
providing these vehicles with a secure place to park and providing the drivers and helpers with a
place with all the capacity to fulfill their basic and resting needs. So we have chosen the place of
the business or this parking solution at Kanchpur, Narayanganj since this is a very important
entrance point to Dhaka. Investing on this business we are planning to earn 25-30 times more
revenue which is almost 21, 600, 000 taka per year. The total cost that needed for setup the
whole project is 75,000,000Tk. At the first month, we will need 25,000,000 for set up the
business for paying advance to the land owners and developing the infrastructure. At the very
end; we have provided a specific deal proposal to present to the potential investors or creditors.
Additionally, this report contains a detailed overview of our management team.
June 2015 Edition of BEACON, A Monthly Newsletter by SIMCON.
Inside this issue:
Our Team
INDUSTRY ANALYSIS : Automobile Industry
COMPANY ANALYSIS : Tata Motors
BRAND ANALYSIS : Gillette
Concept of the month: Experience Curve
It is about the settlement of Maruti Suzuki company that how it made faith in it's customer even in such hard competition with other Automobile Manufacturer.
October Edition of BEACON(BE-A-CONsultant) (Monthly Newsletter from SIMCON).
1. Guest Lecture By Mr. V.S Sarangapani
2. Automobile Industry Analysis
3. Consulting World News
4. October quiz
Avinash Singh Internship Project Report on Brand Marketing of Force Motors "M...Avinash Singh
A project report pepared on the basis of 2 months' training at Force Motors Ltd. explaining the channels used to make ourselves visible in the eyes of the customer, i.e. creating a Brand Image. The project involves my work as an intern at FOrce Motors, Ajmer.
Open a 3M Car Care Franchisee Store (http://www.facebook.com/3MCarCareIndia)Vishesh Nigam
Hello!
Happy to see your interest in the 3M Car Care Franchise!, a franchise that is going to change the way India keeps its cars
An already matured and evolved business in the USA, Europe and Australia, this is known as “CAR DETAILING”. After extensive market research that started in 2005, 3M is confident that “Car Detailing” is the next big thing to happen in automotive space in India
…let us step back for a moment and think - have we not often wished our car upholstery and interiors could look and feel fresh again. Or maybe get those stubborn scratches on the car surface removed and car body made to look like a 2 month old beauty again.
Yes, we all have at some point of time thought that way…and more often when someone we value sits in our car. However, we rarely find an authentic place for getting our car care needs addressed. 3M India Ltd. sees this as a big opportunity in the ever growing Indian car market.
3M is now entering the car care business through a nation wide network of franchisee run stores. These stores would address most car related needs of a car owner,
This presentation would give you a glimpse of the very detailed work that is happening at 3M in making this business a success and how you can be a part of it.
Read on!
Truly,
Vishesh Nigam
For more inquiries please call/ write to-
Paresh Padia: 09686669486 pareshpadia@mmm.com if you are in South
Seshu Rao: 09225805476 srao@mmm.com if you are in West
Kapil Dua 09910900042 dkapil@mmm.com if you are in North or East
2. Executive Summary Opening up exclusively for the lower income groups and in a location wherein High end automobiles arent a scenario, Auto-Mato is a start-up that offers a complete store for all the models of the 3 Wheelers as well as a a retail parts store for 3 Wheelers. Mato-Auto will take care of the Shollinganallur to the Pondichery route wherein thre is not a single 3 wheeler showroom. Mato-Auto will have a great opportunity as far as this area is concerned as this seems to be an area wherein many individuals are capable of getting a 3 Wheeler especially Kalapettai where agriculture is a main occupation and people would want to transport the crops which can be done by small end 3 wheeler goods vehicles. The showroom will be first opened in Shollinganallur with a rented space in the beginning after which will be expanded after a period of 2 years
3. Mission The mission of Mato-Auto will be to give the customers 3 wheeler’s more than just a vehicle as that of being a desirable mix of quality Automobiles and to create a friendly atmosphere where Mato-Auto will be known as their 2nd home away from home in terms of the service they would be getting
4. Company Ownership Mato-Auto will be completely owned by Mishaal Hamza, who is a Management graduate from Harvard Business School, USA. He has a 6 year experience with McKinsey & Company in Florida and the last position held was that of a Procurement Manager
5. Keys to Success Mato-Auto’s Keys to success are: Marketing Services Recruitment of experienced managerial talent Raising Sales Providing excellent services Customer Satisfaction A wide range of all the brands available at any point of time
6. Objectives To become the leading dealer in the 3 Wheeler Industry. Increase sales to make Mato-Auto a sustainable business. Significantly increase sales by creating a new market segment of customers
7. Company Summary Mato-Auto will be an exclusive outlet for all the brands of 3 wheelers available in the market, wherein customers will have a look into all the brands and will enable them to make a choice of their preferred brand of vehicle. Mato-Auto is all about All brands under one roof.
8. Start Up Summary The owner of the showroom will put in an amount of Rs 25,80,000 and the rest will be taken a loan for a 5 year basis which will be repayed to the bank on time. The property at which this showroom is located belongs to Mr. Abdul Rahman who is the father in Law of Mato-Auto’s owner Mr Mishaal. He has agreed to give away the showroom which was earlier a furniture showroom for a Rental agreement of 10 years, each year which would be Rs 5,00,000.
9. Application of funds Rental Costs Manpower Costs Salesman & Professionals: The salaries paid to the salesman and Professionals would be the best in the market and would not compromise on it as it will be paid at its best. Administration Staff: The admin staff or the person in charge of accounts and taking care of the requirements of vehicles from dealers have to also be given salary on a monthly basis Marketing & Promotion costs: These costs will be incurred in the beginning of its operations in order to create a visibility to the market. Development / Infrastructure Costs: These costs include costs towards Interiors, Furniture and Fittings to make the showroom attractive. Maintenance Costs
10. Market Analysis Summary Indian automobile industry witnessed a growth of 16.04% in 3-wheeler segment. Indian 3-wheeler segment includes a range of vehicles such as auto rickshaws, mini tempos, etc.In India, there are 6 local and multinational companies making 3-wheelers. Bajaj Auto is the leader in 3-wheeler manufacturing. It has also dominated the global arena after Piaggio.
11. Production Production During financial year 2005-06, 3-wheeler production showed a growth of 16.02% over the preceding year. 3-wheelers have been showing an upward production trend. At present, there are more than 4.34 lakhs 3 wheelers manufactured in Indian Automobile Sector
12. Sales in Indian automobile industry During financial year 2005-06, 3-wheeler sales in Indian market showed a growth of 17%, with an increase in exports by more than 40%. Sales trend of 3-wheelers in Indian market
13. Chennai Market From the above statistics we can make out that there is enormous demand for the 3 wheeler market in India and the same can be interpretated for the Chennai region as well. Another important point to be noted is that since Shollinganallurisn't such a highly developed place and many people who are living here, make their source of living either by Farming, Drivers etc and this is a great potential for the 3 wheeler market as these category of people generally use this kind of vehicle.
14. Market Segmentation Local residents (People living within a locality of 25 Kms from the showroom) would be the people who will be targeted and people from Pondicherry are also expected to come to Mato-Auto as there isnt a showroom in Pondi with all the Brands under one roof.
15. Strategy and Implementation Summary Competitive Edge: Mato-Auto’s competitive edge lies in the vision of its Owner, who understand better than many of their rivals that a visit does not just include a customer to but a 3 wheeler, it includes the entire service experience Positioning Statement: It is the express purpose of Mato-Auto to become the local leader in quality and service experience of all the small Dealerships firms within the Chennai Circle while maintaining a low cost plan.
16. Marketing Strategies The company has a modest program of marketing its services that include the following: Flyers. Direct mailers. Discounts to regular Customers. Newspaper ads. Yellow pages. Referrals through other local businesses.
17. Promotion Strategy The promotion strategy will take the form of flyers, direct mailers, price discounts, and advertisements in newspapers and yellow pages. Mato-Auto will also make its presence felt in Micro Blogging sites like Twitter. Mato-Auto does not desire to spend a large amount on marketing until the firm is ready to expand either into new facilities or open up new ones. It is estimated this will occur sometime after 2 years
18. Pricing Strategy Mato-Auto exists in a purely competitive environment where each firm must be a price taker. In other words, the firm has no ability to affect the market price of its services, regardless of how many automobiles sells. In this case, therefore, marginal revenue (the revenue incurred by producing or servicing one more unit) is Just 10% to the price charged. Furthermore, because the demand curve is essentially horizontal, Mato-Auto can sell automobiles at total capacity without effecting the price.
19. Sales Forecast Since the 3 Wheeler industry is, operationally, a sales-shop environment, it is somewhat difficult to estimate sales.From our statistics earlier we have come to a consensus that there will be atleat 2 vehicles sold on a day to day basis and given that 10% is the margin the manufacturers give for the Dealers, it would mean that there would be a profit of Rs 10,000 per Vehicle. For the most part, sales for an automobile dealership are steady year round and reflect little seasonality.
20. Management Summary Mishaal worked with McKinsey & Company for 6 years before which he was associated with TVS Motors as the Sales Manager. Since that time, he has worked for a variety of projects for TVS in getting the main project under the TV head of overlooking the sales of 2 Wheelers in Chennai Region and has numerous certificates in achieving Targets. During the past two years Mr. Mishaal has attended a PGPM correspondence course on the Sales Module which is an added advantage Mishaal had attended IIT Madras where he did his B-Tech in 1990’s. In anticipation of Mato-Auto’s business needs, Mr. Mishaal is taking night classes at Symbiosis Academy in marketing.
21. Financial Plan As said earlier the finance will be taken care of for the initial investment in the following ways: The owner Mishaal contributing Rs 25,80,000 Taking a loan from HDFC Bank for Rs 50,00,000 in order to purchase the stock necessary to run the showroom Cash Flow projected for the initial year of operations is given below:
23. Summary Mato-Auto will be a huge busines enterprise at the end of the 3rd year and it will have a great market to cater to given the rate at which the market is growing. Since its a showroom having all the brands under the 3 wheeler category and this will be a huge chance for the business to develop in a place like Shollinganallur.