Driverless car sales plan

1. Presented By
Arjun Khanna
Zarath Bhesania
Sonal Srivastav

2. INTRODUCTION
 Driver error is the most common cause of
traffic accidents
 India contributes 6 % of the world's road
accident deaths.
 Cell phones in-car ,entertainment systems,
more traffic and more complicated road
systems making it more frequent.
 By improving the technology autonomus car
will do the concentration for us.

3. What is a driverless car ?
 It is a vehicle that can drive itself from
one point to another without
assistance from a driver; in other
words, with an autopilot system

4. Executive Summary
 Opening up exclusively for the upper middle
class and above income groups and in a location
where the initial launch will be a success.
NeoTonomy will be partnering with Google and
will be offering a complete store for all the
models of the 4 Wheelers as well partnering with
Auto Parts for the retail of spare parts and
servicing for 4 Wheelers. NeoTonomy will take
care of the Tier 1 and Tier 2 cities . NeoTonomy
will have a great opportunity as far as this area is
concerned as this seems to be an area wherein
many individuals are capable of getting a 4
wheeler especially Tier 1 cities where people
believe in innovation and technology . The
showroom will be first opened in Mumbai and
Delhi with first HO in BKC in the beginning after
which will be expanded after a period of 2 years.

5. Mission
 “To accelerate the world’s transition
through innovation and technology.”
 It is to address the market opportunities
for innovation and technology energy.
NeoTonomy mission statement has the
following notable components:
 Acceleration
 The world’s transition
 Sustainable energy

6. Target Audience
 Age Wise: 25 years
 Upper Middle Class- Upper Class
 Tier 1 & Tier 2 Cities.
 Target Market -
1. Early adopters: Geeks that want an autonomous car because they
love tech. Since self-driving cars will be quite expensive at the
beginning, this target market is mainly composed of young techno
centric people with an above-the-average income.
2. Elderly and handicapped people: Basically, people that can’t drive a
normal car because of health reasons.
3. Parents: This last target group may exist or may not exist depending
on laws imposed by the government. If it was allowed for kids to be
driven by a self-driving car without and adult accompanying them,
there would be a huge market here

7. Key To Success
 NeoTonomy Keys to success will be
 Marketing Services .
 Prime Location of Showroom
 Recruitment of experienced
managerial talent.
 Providing excellent after sales.
 Customer Satisfaction and education
about product.
 Tie up with Google.

8. Objectives
 To bring in new technology by
partnering with Google.
 Taking Technology to the next level.
 Innovation at its best.
 To become one of the top brands.
 To eventually launch in more cities
within 2 years.
 Reduction of Accidents and making
life comfortable.

9. Company Summary
 Product Name:- NeoTonomy
 Launch December 31st 2017
 Location - Head Office :- Bandra Kurla Complex
 It is a Joint Venture or a collaboration with Google’s
parent company Alphabet.
 Auto Parts: Servicing and Spare parts partner.
 The business is formed basically to bring in some
innovation in the field of automobiles where the self
driving cars have become common and not adding
any more value in the life of people. The automobile
industry was constant and no drastic changes were
being seen till now, so we proposed a model for the
same to bring in some change and add value, quality
and comfort to our lives.

10. Funds
 Rental Costs
 Manpower Costs
 Salesman & Professionals: The salaries paid to the salesman
and Professionals would be the best in the market and would
not compromise on it as it will be paid at its best
 Administration Staff: The admin staff or the person in charge
of accounts and taking care of the requirements of vehicles
from dealers have to also be given salary on a monthly basis.
 Marketing & Promotion costs: These costs will be incurred in
the beginning of its operations in order to create a visibility to
the market.
 Development / Infrastructure Costs: These costs include
costs towards Interiors, Furniture and Fittings to make the
showroom attractive.

11. Market Analysis Summary
 Indian automobile industry witnessed a growth of
16.04% in 4-wheeler segment. Indian 4-wheeler
segment includes a range of vehicles with most of
the people preferring top end models which are
Automated.
 In India, there are 6 local and multinational
companies making 4-wheelers. Maruti Suzuki is
the leader in 4-wheeler manufacturing in India.
 Our Brand would be the first to launch one of its
kind Autonomous Car in the Indian Market.

12. Brand Architecture
 ThreeTypesof AutonomousCar
 FocusonSafeDriving.
 BrininginInnovation.
 Changinglifeandsimplifyingit.

13. What we Bringing in..!!
 1st SERENE - Here the Driver and car both will have to control
the system where the driver will control the steering and the car
will control speed, parking assistance when speed is normal. Eg –
Cruise control.
PRICING FOR THIS MODEL - Rs. 15L
 2nd SPRINT - system will take full control of the vehicle
(accelerating, braking, and steering) but the driver must monitor
the driving and be prepared to immediately intervene at any time
if the automated system fails to respond properly.
PRICING FOR THIS MODEL- Rs. 20L
 3rd SLEEP - means the driver can safely turn their attention away
from the driving tasks, e.g. the driver can text or watch a movie.
The vehicle will handle situations that call for an immediate
response, like emergency braking. The driver must still be
prepared to intervene within some limited time, specified by the
manufacturer, when called upon by the vehicle to do so.
PRICING FIR THISS MODEL – Rs 40L

14. Our Models!!
1. Serene
2. Sprint
3.Sleep

15. Expected Sales in Indian
automobile industry
 During financial year 2018-20,
expected sales in Indian market will be
10% of the total market.
 Expected Units to be sold : 3500
 First Quarterly Year 2018: Sales will
be slow , then gradually picking.

16. Marketing Strategy
 Exhibition.
 Newspaper.
 Social Media
 Magazines especially Auto Cars.
 Sponsorship in various events.
 Tv Adds.
 Using a popular face.

17. Promotion Strategy
 The promotion strategy will take the form
of special offers and advertisements in
newspapers and various magazines.
NeoTonomy will also make its presence
felt in Micro Blogging sites like Twitter.
NeoTonomy will spend a large amount
on marketing until and once the firm
picks up it will be ready to expand either
into new facilities or open up new ones.
It is estimated this will occur sometime
after 2 years

18. Sales Forecast
 Since the 4 Wheeler industry is,
operationally, a sales-shop environment,
it is somewhat difficult to estimate sales.
From statistics I have come to a
consensus that there will be atleat
1vehicle sold on a day to day basis and
given that 10% is the margin the
manufacturers give for the Dealers, it
would mean that there would be a profit
of Rs 15,000-30,000 per Vehicle. For the
most part, sales for an automobile
dealership are steady year round and
reflect little seasonality.

19. Summary
 NeoTonomy will be a huge busines
enterprise at the end of the 2nd year
and it will have a great market to cater
to given the rate at which the market is
growing. Since its showrooms will
have only their product and people
love innovation and technology which
will be a huge chance for the business
to develop.