Problem Solution Product Market Adoptions Market Size Business model Financial Plan Competitive Advantages

1. MARKETING
MANAGEMENT-II
REPORT ON B-PLAN

2. CONTENTS
Problem
Solution
Product
Market Adoptions
Market Size
Business model
Financial Plan
Competitive Advantages

3. PROBLEM

4. SOLUTION

5. PRODUCT
m
Micro chip Sensor
Wires
Digital Meter
Green Light
Indicator
Red Light
Indicator
Distance
Indicator

6. MARKET ADOPTIONS
Marketing Mix
PRODUCT
C.P.A
PRICE
Rs.3000
PLACE
-Accident prone
areas in Kolkata
PROMOTION
-Brochures and
Pamphlets

7. STPD of C. P. A
• Demographic: Age 18+ years.
• Gender: Both male and female.
• Geographical: Every Tiago users in the country.
SEGMENTATION

8. • People who are always in a rush/ who don’t follow the safety instructions.
TARGETING
POSITIONING
• Safety that detects itself.
DIFFERENTIATION
• It is not a usual speed or meter. It has a sensor which detects the cars
proximity.

9. CHANNEL OF DISTRIBUTION
MANUFACTURER
COMPANY
CUSTOMER

10. MARKET SIZE(KOLKATA)
1,29,924 1,70,160 1,90,000
(approx)
2012 2017 2018
23.64%
Growth Rate

11. MARKET SIZE(KOLKATA)
Sale of Tiago
89,713

12. BUSINESS MODEL(1000 units)
Total Market
Rs. 1,10,652
(Growth rate 23.64%)
Cost of one C.P.A(Rs)
=2,742
Price offered by us,
1 C.P.A(Rs)
= 3,000
Revenue for
1000 units(Rs)
= 2,550*1000
=30,00,000

13. FINANCIAL PLAN
Raw Materials
(Fiber box, wires,
lights, micro chip)
22,00,000
(2200*1000)
Packaging 2,00,000
Transportation 40,000
Promotional Cost
(brochure & pamphlets)
7,500
Labor 2,00,000
Grand Total 26,47,500
Fire Extinguisher(4) 14,000
Licensing fees + Copyright 9000
Warehouse Rent 25,000
Electricity 8,700
Engineers 35,000
Office Boy 3000
Grand Total 94,700
Variable Items
(1000 units) Cost Fixed Items Cost

14. Fixed Cost = 94,700
(+) Variable Cost = 26,47,500
= 27,42,200
Per unit Cost = 27,42,200/1000
= 2,742 (Approx)
Selling Price = 3000/unit
=30,00,000
Therefore, Profit = 3000 - 2742
= 258/unit
Break Even Point = Fixed Cost/PV Ratio
= 94,700/0.12
= 7,89,166.
CALCULATIONS

15. Thank You