3. The Problem
Unavailability of standard
transportation service.
Local public transport fails to
address the high demand to all
set of customers.
The transportation problem puts
a major impact on the budget of
mid-income earners.
CNG auto-rickshaw travel cost is
hiked with low supply, high
demand and no available
alternative in a congested metro
4.
5.
6.
7. The Solution
Shares ride with a secure
community
Creates a link between
passenger & passenger
Saves time
Reduces cost
8. Logo & Tagline
Smart & simple.
“Jaatra” means journey.
The road-sign indicates affiliation
with traveling.
Logo
Easy and simple interface.
Jaatra is very cheap and affordable.
Ensures safe and secure traveling.
Tagline
11. Product
First, tap to set your pickup
location
Request your ride and a driver
will accept.
Enter the address or name of
your destination.
After pickup, we show the driver
where you’re going
The route you take will then be
shown along with the price
13. Price
First five Kilometres- 80Tk.
Each additional Kilometer- 10Tk
Dhanm
ondi
Bashund
hara
17 Kilometers.
First 5KM= Tk.80
Next 12KM (10*12)=Tk120
Total Price=Tk.200
28. Launching JAATRA
Implementatio
n
Transportation Partner
Account Registration for car owners- Free VIP
Tickets
JAATRA service on action
Benefit for passengers- Free ride from our
pickup points
Extensive Promotion on Social Media (5 days
before booth setup)
Setting up Booths in the popular places.
Extensive background check of the drivers and
29. Launching JAATRA
Implementatio
n
Passengers open a JAATRA account
Passengers take a selfie with their travel buddy
while going to the stadium
Post it on facebook.
The top 20 liked selfies get different discounts
and promo codes for availing JAATRA
#JaatraSelfie
30. Launching JAATRA
Evaluation &
Monitoring
The overall created accounts – over 5000
Daily requests for car rides – 100 requests
The number of promo codes that were shared and claimed –
minimum of 10,000 shared
The number of contest entries – minimum of 2,000 entries
The increased average viewing time per website – 25 seconds
Feedback from users (from email receipts after completed rides)
and online repsonses.
Survey responses from online blog
35. We care about you both!
2
• 3
Promotional
Activities
• Transparent Verification Process
• Detailed Information in the Form
• Intensive Background Check
Service Provider Profile Service Receiver Profile
Promoting
Safety
8855
52. Activities Sept Oct Nov Dec Jan Feb
App Development
Launching JAATRA
Activation Booths
Radio Adverts
Online Promotion
Billboards
Newspaper
Supplement Ads
54. Budgeting
Product Launching BDT.
App development 150,000
web development 50,000
Billboard 700,000
News paper
suppliment Ad 50,000
Bus Stop Promotion 300,000
Fliers 6,000
Social Media
Promotion 4,000
Air Baloon 10,000
Guerilla Marketing 200,000
Event Launching BDT
Online promotion 4,000
Radio 200,000
Activation Booth 10,000
Free ticket (Car
Provider) 25,000
Free ticket
(Passenger) 5,000
Total 244,000
