The document presents a proposal for a mobile app called nLocate that helps users discover and connect with local businesses. The app would provide information on thousands of local places and businesses without requiring internet access. It would also offer deals, allow location sharing and check-ins, and help small local businesses promote their offerings. The proposal outlines nLocate's vision to inspire exploration of local areas, mission to provide a social platform connecting customers and local businesses, as well as its product features, the size of the potential market in Nepal, and plans for marketing, positioning, operations, and developing an ecosystem around the product.

1. Presented by:
Richan
Shrestha
Co-Founder @
Nepways Pvt.

2. Finding an ATM

3. Finding a Workshop

4. Problem Background
 Finding local businesses and places that you
don’t know before is very difficult in
Nepal, especially Kathmandu
 Reaching out customers in order to promote
their offerings is very costly and ineffective
most of the times, especially for small local
businesses

5. Hey, I got a New Idea !!

6. Solution
is
SMART PHONE

7. Product vision and mission
 Vision
 To help people discover and connect to
great local businesses.
 Mission
 To provide a social technology platform that
inspires our customers to explore their locality
to find great local businesses.
 To help fantastic local businesses promote
their unique offerings and engage with their
customers

8. Product Features
 Mobile apps for iPhone , Android phones and web.
 Information about thousands of local businesses and
places.
 Storage of important information and favorite
businesses on phone. No internet required.
 Deals and Offers.
 Private location sharing.
 Check-in offers.

10. Nepali Facebook Users Statistics
1.6 Million Facebook Users as of Aug 09, 2012.
1.3 Million aged between 16 to 34 years.

11. Users Market Size
3G/GPRS Subscribers Projected nLocate Users
41030 2012 2013 2014 2015 2016

12. Marketing Strategy
Product
Pricing
Promotion
Place

13. Positioning and KSF
 How do you want to rule the mind of your
customer?
 What are the key factors that will ensure the
sustainability of your product?
 How will you compete?

14. Operation Plan
 Organization Structure
 Development Process
 Sales Management
 Marketing Management
Quality Management

15. Product Ecosystem

16. Questions ??