Ray Kroc is a traveling salesman who sells milkshake mixers in 1954. He is intrigued when a restaurant in San Bernardino orders an unusually large number of mixers. Upon visiting the restaurant, called McDonald's, he is impressed by their innovative kitchen system that produces orders in 30 seconds. He sees potential in franchising their business model. Kroc makes a deal with the McDonald brothers to franchise their restaurants. Through hard work and determination, though also manipulation and greed, Kroc builds McDonald's into a fast food empire, seizing a once-in-a-lifetime opportunity.

1. THE
FOUNDER
M O V I E S F O R M A N A G E M E N T

2. OVERVIEW
The film “The Founder” is analyzed to get insights about
entrepreneurship, lean-manufacturing, frugality, business making and
breakthrough innovation through the protagonist character of the film -
Ray Croc. Some of the major points in the movie consolidates
abovementioned concepts are:
The McDonald brothers' innovative kitchen organization, the
"Speedee Service System", was designed and tested, ensuring that
"the order is ready in 30 seconds, not 30 minutes."
The illustration of what is a breakthrough innovation, and what it
means to bring it to the market.

3. MOVIE PLOT
In 1954, Ray Kroc is an unsuccessful traveling salesman selling Prince Castle brand milkshake mixers. While he has
a supportive wife, Ethel, and has saved enough to live a simple and comfortable life in Arlington Heights, Illinois, he
craves more. Ray also observes that many of the drive-in restaurants that he tries to sell to are inefficiently run, with
a long waiting time for orders and carhops more concerned with avoiding the groping from greasers than getting the
orders right. After learning that a drive-in in San Bernardino is ordering an unusually large number of milkshake
mixers, Ray drives to California to see it. What he finds is McDonald's-a highly popular walk-up restaurant with fast
service, high-quality food, disposable packaging, and a family-friendly atmosphere.
Impressed by the revolutionary Speedee Service System of American brothers, Richard McDonald and Maurice
McDonald, the 52-year-old, over the hill, milkshake machine salesman, Ray Kroc, drives to their small drive-in
restaurant in 1954 San Bernardino, California. There, after tasting a fresh, scrumptious, 15-cent hamburger from grill
to counter in just 30 seconds and learning all about the ingenious brothers' secret of success, Ray Kroc has an
epiphany: what if the business of the innovative duo was franchised? As one thing leads to another, and Ray
manages to strike a business deal with the McDonald brothers, what follows next is a tale of hard work, persistence,
and determination, peppered with equal amounts of manipulation, ruthlessness, and greed. In an increasingly
competitive world, just how far is one willing to go to seize a once-in-a-lifetime opportunity?

4. Character: RAY CROC
Played by: MICHAEL KEATON

5. CHARACTERISTICS OF RAY CROC
VISIONA
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COMMIT
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EXCELL
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CONVIC
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ENTHUS
IASM
OPTIMIS
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