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Writing the Business Plan Geoff Huston
Whats the Business Objective? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Business Planning Process ,[object Object],[object Object],[object Object],[object Object]
Market Identification ,[object Object],[object Object],[object Object],[object Object],[object Object]
Identifying Costs ,[object Object],[object Object],[object Object],[object Object]
Capital Costs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Capital Costs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recurrent Costs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing costs ,[object Object],[object Object],[object Object],[object Object]
Staff and Administrative costs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lets put this together for a medium sized national ISP ,[object Object],[object Object],[object Object],[object Object]
Costs ,[object Object]
International Line costs
Domestic Line costs
Marginal Transmission cost
Marginal Cost ,[object Object]
Capital Investment cost ,[object Object]
Retail Pricing Model ,[object Object],[object Object],[object Object],[object Object],[object Object]
Retail Pricing Model
Risk Reduction ,[object Object]
Stepped Retail Tariff
Additional Services ,[object Object],[object Object],[object Object]
Additional Services
Dial Access ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dial Access
The Business Challenge ,[object Object],[object Object]
The Business Plan ,[object Object],[object Object],[object Object],[object Object],[object Object]
Estimate Demand
Calculate Revenue
Scale the Network ,[object Object]
Estimate Costs ,[object Object]
The Bottom Line ,[object Object]

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