This document provides an overview of business planning and the key components of an effective business plan. It discusses that a business plan summarizes business objectives and strategies, serves as a blueprint or work plan. The main components of a business plan are an executive summary, company overview, product/service description, industry analysis, marketing plan, management plan, production plan, financial plan, and implementation plan. A business plan is used by internal stakeholders like management and employees as well as external stakeholders like financiers, suppliers, and customers. It helps set goals, attract financing, communicate the business idea, monitor performance, and access capital.

1. BUSINESS PLANNING

2. BUSINESS PLAN
• A business plan is a written document that
summarizes the objectives of a business and
contains the detailed strategies showing how they
are to be realized.
• It is like a work plan/ blueprint for your business
• The purpose of the business plan is to tell a story
of your business.

3. COMPONENTS OF A BUSINESS
PLAN
• Executive summary
• Company overview
• Product/service
description
• Industry and competitor
analysis
• Marketing plan
• Management plan
• Production plan
• Financial plan
• Implementation plan

4. USERS OF A BUSINESS PLAN
INTERNAL USERS
• The entrepreneur
• Management
• Employees
EXTERNAL USERS
• Financiers
• Suppliers
• Government
• Customers

5. USES OF A BUSINESS PLAN
• Set specific goals and
objectives for the business
• Attracting debt or equity
financing
• Communication
• Feasibility reassessment
• Strategic guidance
• Monitoring business
performance
• Accessing capital
• Serving as an Internal-
planning tool
• Creating a timeline for
business evolution
• Evaluate strengths and
weaknesses and identify
viable alternative strategies
• Helps in tax payment

6. WHAT LENDERS AND INVESTORS LOOK FOR
IN A BUSINESS PLAN
• Capital – investments in the business
• Capacity – cash flow
• Collateral – any assets an entrepreneur pledges to
a lender as security for repayment of a loan
• Character – competent management
• Conditions – potential growth in the market,
competition, location, strengths, weaknesses,
opportunities and threats.

7. BUSINESS PLAN ELEMENTS
EXECUTIVE SUMMARY
a) Presents the general overview of the business
b) It summarizes all important aspects of a business
plan
c) It is prepared last but appears first in the business
plan.

8. BUSINESS PLAN ELEMENTS
COMPANY OVER VIEW
a) Business background
b) Its location
c) Vision
d) Mission
e) Objectives
f) Stage of implementation
g) Key success factors
PRODUCT DESCRIPTION
a) Products
b) Product features
c) Benefits of the Product
d) Uniqueness of the products

9. BUSINESS PLAN ELEMENTS
THE INDUSTRY ANALYSIS
a) Industry background and
overview
b) Significant trends
c) Growth rate
d) Key success factors in the
industry
e) Outlook for the future
COMPETITORS ANALYSIS
a) Direct competitors
b) Indirect competitors
c) SWOT Analysis
d) Competitive advantage

10. BUSINESS PLAN ELEMENTS
PRODUCTION PLAN
a) Manufacturing process
b) Physical plant
c) Machinery and equipment
d) Names of suppliers of raw
materials
MARKETING PLAN
a) Pricing
b) Distribution
c) Promotion
d) Product forecasts

11. BUSINESS PLAN ELEMENTS
MANAGEMENT PLAN
a) Number of workers
b) Qualifications
c) Skills and experience
d) Roles and responsibilities
e) Organizational chart
f) Training
g) Motivation
h) Compensation
FINANCIAL PLAN
a) Total capital requirement
b) Fixed capital requirements
c) Working capital
requirement
d) Financial documents
e) Sources of capital

12. BUSINESS PLAN ELEMENTS
ASSESSMENT OF RISK
a) Evaluation of weaknesses
of business
b) New technologies
c) Contingencies plans
IMPLEMENTATION PLAN
a) Work plan using a Gantt
chart

13. THANK YOU FOR
LISTENING