Marketing's role-in-driving-the-customer-focus-into-planning-process
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Marketing's role-in-driving-the-customer-focus-into-planning-process
- 1. Marketing & Sales Roundtable Marketing’s Role in Driving the Customer Focus into the Planning Process November 2002
- 2. Agenda 11:30 – Introductions/Objectives 11:45 – Marketing’s Role in Driving the Customer Focus into the Planning Process : Presentation and Discussion 1:15 – Summary and Wrap-up
- 10. Building a Customer Segment- Focused Strategic Plan Strategic Plan Customers Strategy discussions Customers Sales calls Industry Analysts Market segment reports and discussions Customers Product requirements discussions Advisory Board(s) Competitors Collateral, Websites, Tradeshows Partners Strategy discussions Consultants Qualitative third-party market and customer segment research (interviews)