This document discusses business objectives and how they can vary between organizations. It states that common commercial objectives include profit maximization, growth, market share, customer satisfaction, and quality. Non-profit organizations aim to raise money for causes, advance religion or education, relieve poverty, or conserve the environment. Government objectives are more linked to community needs than owners. Objectives may change due to factors like size, ownership, the economy, legislation, technology, competition, and social attitudes.

1. Department of Economics
and Business DCS IGCSE BUSINESS
1.1 OBJECTIVES

2. OBJECTIVES
Broad statements of intent,
what we as a business want
to achieve.

3. Most common commercial
business objectives:
• Profit or sales maximisation. How
do we calculate this?
• Growth and expansion.(why do
we want to get bigger-list possible
advantages here…)
• Market share, market leadership /
domination.(again why?)

4. Also may include:
• Customer satisfaction, customer
loyalty.
• Quality / value for money.
Other aims concern - Image,
environmental/social responsibility.
Many may not be profit making by
choice….

5. Private Sector
Non-profit making to:
• Maximise money raised for cause eg
charity
• Advance religion, eg local temple
(charity)
• Relieve poverty eg many relief
organisations after the China
earthquake

6. - Examples
Private Sector
Non-profit making to:
• Conserve environment eg Greenpeace
(charity)
• Advance education eg Exam board IB.

7. Aims of public sector (Government
sector) / non profit making
organisations:
• More linked to society needs rather
than owners…

8. - Examples
Public Sector
• Provide a service to the
community eg hospitals
• Expand knowledge / appreciation
of area eg libraries (local govt.)

9. - Examples
Public Sector
• Relieve poverty eg
• Conserve environment

10. The Changing Nature of Objectives
May be times when business has to
change long term objectives and
concentrate on short term.
Factors influencing objectives:
• Size & Legal Status
• Ownership
• Views of owners / directors /
managers

11. The Changing Nature of Objectives
May be times when business has to change long
term goals and concentrate on short term
objectives eg survival in 2009-10 after global
economic crisis.
Factors influencing objectives:
.
• Legislation
• State of the Economy
• Social attitudes
• Changes in technology
• Competition