Business Objectives

1. Business Objectives and
stakeholder objectives

2.  At about the things that you want to do in the next
year, 5 years and 10 years. How are you going to
achieve them?

3.  Objective: A statement of a specific target to be
achieved. They should be smart.
 Specific
 Measurable
 Achievable and agreed
 Realistic and relevant
 Time-specific
Business objectives and how their
importance can change.

5.  Survival
 Profit
 Growth- economies of scale, profits, competitiveness
 Market share- The revenue expressed as a
percentage of total market revenue.
 Corporate Social Responsibility (CSR)
Different business objectives

6.  Social enterprises- A business with social objectives
that reinvests most of its profits back into the
business or into benefiting society.
 Activity 5.2 pg. 60
 Activity 5.3 pg. 61
Objectives of social enterprises

7.  What is meant by an ‘objective’?
 Explain why a business needs objectives.
 Identify and explain three business objectives.
 Identify the main objectives of a social enterprise.
Questions