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This chapter will explain:
 The importance of enterprise to new businesses
 The key characteristics of successful entrepreneurs
 The importance of a business plan to an
entrepreneur
 How to measure and compare the size of businesses
 How business can expand internally and by merger
and takeover
 Why some businesses remain small and why some
businesses fail.
Enterprise and entrepreneurship
 Entrepreneur – A person who organizes, operates
and takes the risk for a new business venture.
Benefits of being an
entrepreneur
Independence – able to choose how to use time and money
Able to put own ideas into practice
May become famous and successful if the business grows
May be profitable and the income might be higher than
working as an employee for another business
Able to make use of personal interests and skills.
Disadvantages of being an
entrepreneur
Risk – many new entrepreneurs’ businesses fail, especially if
there is poor planning
Capital – entrepreneurs will have to put their own money into
the business and, possibly, find other sources of capital.
Lack of knowledge and experience in starting and operating a
business.
Opportunity cost – lost income from not being an employee
of another business
Characteristics of an
Entrepreneur

Hard working: Long hours and short holidays are typical
for many entrepreneurs to make their business successful.
 Risk Taker : Making decisions to produce goods or
services that people might buy is potentially risky.
 Self-Confident: This is necessary to convince other
people of their skills including banks, lenders and
customers that the business will be successful
Continue

Innovative: Be able to put new ideas into practice in
interesting and different ways.

Independent: Often have to work on their own before they
employ others. They need to be well motivated and work
without help.

Effective Communicator: Talking clearly and confidently
to banks, other lenders, customers and government agencies
about the new business to raise its profile.
Contents of a business plan and
how business plans assist
entrepreneurs
 A bank will almost certainly ask an entrepreneur
for a business plan before agreeing to a loan
or overdraft to help finance the new business
 The entrepreneur will have to consider the
following:
 What products or services do I intend to provide
and which consumers am I ‘aiming at’?
CONT..
 What will be my main costs and will enough
products be sold to pay for them?
 Where will the firm be located?
 What machinery and how many people will be
required in the business?
CONT..
 The contents of a business plan will usually include:
1. Description of the business-a brief history and
summary of the business, and the objectives
2. Products and services-Describes what the
business sells or delivers
3. The market-Describes the market the business is
targeting
4. Business location and how products will
reach customers-physical location, internet sales
or mail order
CONT..
5. Organization structure and management
includes the number and level of skills required
for the employees.
6. Financial information Includes: projected
future financial accounting statements, sources of
capital, predicted costs, forecast cash flow and
working capital and projections of profitability and
liquidity ratios.
7. Business strategy Explains how the business
intends to satisfy customer needs and gain brand
loyalty
Why Government Support
business Start-ups
 Most governments offer support for entrepreneurs. This
encourages them to set up new businesses.
 The reasons for this include:
 Reduce unemployment
 Increase Competition
 Increase output
 Benefit society
 Can grow further
How Government supports
business Start-ups
Governments often give support by:

Business idea and help :Organizing and support
sessions offered by experienced business people.
 Premises : ‘Enterprise zones’, which provide low-cost
premises to start-up businesses.
Cont---

Finance: Loans for small businesses at low interest rates.
Grants, if the business start up in depressed areas of high
unemployment.

Labour : Grants to small businesses to train employees and
help increase their productivity.

Research : Encouraging universities to make their research
facilities available to new business entrepreneurs.
Methods of measuring business
size and limitations of these
methods
 Businesses can vary greatly in terms of size.
Some can be owned and run by an individual,
and others can employ thousands of workers
all over the world
 Who would find it useful to compare the size of
businesses?
Who would find it useful to compare
the size of businesses?
Investors – before deciding which business to
put their savings into
 Governments – often there are different tax
rates for small and large businesses
 Competitors – to compare their size and
importance with other firms.
CONT---
Workers – to have some idea how many
people to work with
Banks – to see how important a loan to the
business is compared to its overall size.
Ways of Measuring Size of
Businesses
 Number of employees
 Limitations: – some companies use production methods
that require very few staff but have large output levels
 Value of output:
 Limitations: A high level of output does not mean that a
business is large when using the other methods of
measurement
 Number of sales
 Limitations: It could be misleading
 Value of capital employed
 A company employing many workers may use labour-
intensive methods of production
Why the owners of a business
may
want to expand the business
 The possibility of higher profits for the owners
 More status and prestige for the owners and
managers
 Lower average costs
 Larger share of its market
Different ways in which businesses
can grow
 Internal growth – Expanding the business through
investment or opportunity, e.g. a restaurant could
open other restaurants in other towns – this growth
is often paid for by profits from the existing business.
 External growth – involving a takeover or merger
with another business. There are multiple different
kinds of these: it can be Backward or forward
integration
Cont---
 Horizontal Merger (Horizontal Integration) – when
one firm merges with or takes over another one in
the same industry at the same stage of production
e.g. Microsoft and Nokia.
 Vertical Merger (Vertical Integration) – when one
firm merges with or takes over another one in the
same industry but at a different stage of production.
CONT...
 Conglomerate Merger (Conglomerate
Integration) – when one firm merges with or
takes over a firm in a completely different
industry. This is also known as Diversification.
Why some businesses remain
small
 The type of industry the business operates in
 hairdressing, car repairs, window cleaning,
businesses in these industries offer personal
services or specialized products. In these
industries, it is often very easy for new businesses
to be set up and this creates new competition. This
helps to keep existing businesses relatively small
 Market size: if the market is small the businesses
are likely to remain small
 Owner’s Objectives – Some business owners
prefer to keep their firm small.
Causes of business failure
 Lack of Management skills
 Changes in the business environment
 Liquidity problems/ Poor Financial Management
 Over-Expansion
Why new businesses are at
greater risk of failing
 Many new business fail due to a lack of financial or
other resources and research
 In addition, the owner of a new business may lack
the experience and decision-making skills of
managers who work for larger businesses
 This means that new businesses are nearly always
more at risk of failing than existing, well established
businesses.
THANK YOU!

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CH03 Enterprise, Business Growth and Size.pptx

  • 1. This chapter will explain:  The importance of enterprise to new businesses  The key characteristics of successful entrepreneurs  The importance of a business plan to an entrepreneur  How to measure and compare the size of businesses  How business can expand internally and by merger and takeover  Why some businesses remain small and why some businesses fail.
  • 2. Enterprise and entrepreneurship  Entrepreneur – A person who organizes, operates and takes the risk for a new business venture.
  • 3. Benefits of being an entrepreneur Independence – able to choose how to use time and money Able to put own ideas into practice May become famous and successful if the business grows May be profitable and the income might be higher than working as an employee for another business Able to make use of personal interests and skills.
  • 4. Disadvantages of being an entrepreneur Risk – many new entrepreneurs’ businesses fail, especially if there is poor planning Capital – entrepreneurs will have to put their own money into the business and, possibly, find other sources of capital. Lack of knowledge and experience in starting and operating a business. Opportunity cost – lost income from not being an employee of another business
  • 5. Characteristics of an Entrepreneur  Hard working: Long hours and short holidays are typical for many entrepreneurs to make their business successful.  Risk Taker : Making decisions to produce goods or services that people might buy is potentially risky.  Self-Confident: This is necessary to convince other people of their skills including banks, lenders and customers that the business will be successful
  • 6. Continue  Innovative: Be able to put new ideas into practice in interesting and different ways.  Independent: Often have to work on their own before they employ others. They need to be well motivated and work without help.  Effective Communicator: Talking clearly and confidently to banks, other lenders, customers and government agencies about the new business to raise its profile.
  • 7. Contents of a business plan and how business plans assist entrepreneurs  A bank will almost certainly ask an entrepreneur for a business plan before agreeing to a loan or overdraft to help finance the new business  The entrepreneur will have to consider the following:  What products or services do I intend to provide and which consumers am I ‘aiming at’?
  • 8. CONT..  What will be my main costs and will enough products be sold to pay for them?  Where will the firm be located?  What machinery and how many people will be required in the business?
  • 9. CONT..  The contents of a business plan will usually include: 1. Description of the business-a brief history and summary of the business, and the objectives 2. Products and services-Describes what the business sells or delivers 3. The market-Describes the market the business is targeting 4. Business location and how products will reach customers-physical location, internet sales or mail order
  • 10. CONT.. 5. Organization structure and management includes the number and level of skills required for the employees. 6. Financial information Includes: projected future financial accounting statements, sources of capital, predicted costs, forecast cash flow and working capital and projections of profitability and liquidity ratios. 7. Business strategy Explains how the business intends to satisfy customer needs and gain brand loyalty
  • 11. Why Government Support business Start-ups  Most governments offer support for entrepreneurs. This encourages them to set up new businesses.  The reasons for this include:  Reduce unemployment  Increase Competition  Increase output  Benefit society  Can grow further
  • 12. How Government supports business Start-ups Governments often give support by:  Business idea and help :Organizing and support sessions offered by experienced business people.  Premises : ‘Enterprise zones’, which provide low-cost premises to start-up businesses.
  • 13. Cont---  Finance: Loans for small businesses at low interest rates. Grants, if the business start up in depressed areas of high unemployment.  Labour : Grants to small businesses to train employees and help increase their productivity.  Research : Encouraging universities to make their research facilities available to new business entrepreneurs.
  • 14. Methods of measuring business size and limitations of these methods  Businesses can vary greatly in terms of size. Some can be owned and run by an individual, and others can employ thousands of workers all over the world  Who would find it useful to compare the size of businesses?
  • 15. Who would find it useful to compare the size of businesses? Investors – before deciding which business to put their savings into  Governments – often there are different tax rates for small and large businesses  Competitors – to compare their size and importance with other firms.
  • 16. CONT--- Workers – to have some idea how many people to work with Banks – to see how important a loan to the business is compared to its overall size.
  • 17. Ways of Measuring Size of Businesses  Number of employees  Limitations: – some companies use production methods that require very few staff but have large output levels  Value of output:  Limitations: A high level of output does not mean that a business is large when using the other methods of measurement  Number of sales  Limitations: It could be misleading  Value of capital employed  A company employing many workers may use labour- intensive methods of production
  • 18.
  • 19. Why the owners of a business may want to expand the business  The possibility of higher profits for the owners  More status and prestige for the owners and managers  Lower average costs  Larger share of its market
  • 20. Different ways in which businesses can grow  Internal growth – Expanding the business through investment or opportunity, e.g. a restaurant could open other restaurants in other towns – this growth is often paid for by profits from the existing business.  External growth – involving a takeover or merger with another business. There are multiple different kinds of these: it can be Backward or forward integration
  • 21. Cont---  Horizontal Merger (Horizontal Integration) – when one firm merges with or takes over another one in the same industry at the same stage of production e.g. Microsoft and Nokia.  Vertical Merger (Vertical Integration) – when one firm merges with or takes over another one in the same industry but at a different stage of production.
  • 22. CONT...  Conglomerate Merger (Conglomerate Integration) – when one firm merges with or takes over a firm in a completely different industry. This is also known as Diversification.
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  • 24. Why some businesses remain small  The type of industry the business operates in  hairdressing, car repairs, window cleaning, businesses in these industries offer personal services or specialized products. In these industries, it is often very easy for new businesses to be set up and this creates new competition. This helps to keep existing businesses relatively small  Market size: if the market is small the businesses are likely to remain small  Owner’s Objectives – Some business owners prefer to keep their firm small.
  • 25. Causes of business failure  Lack of Management skills  Changes in the business environment  Liquidity problems/ Poor Financial Management  Over-Expansion
  • 26. Why new businesses are at greater risk of failing  Many new business fail due to a lack of financial or other resources and research  In addition, the owner of a new business may lack the experience and decision-making skills of managers who work for larger businesses  This means that new businesses are nearly always more at risk of failing than existing, well established businesses.