The document discusses business models, go-to-market strategies, and exit strategies. It describes 14 different business models including freemium, recurring revenue, and loss leader models. It also outlines the basic building blocks of a go-to-market strategy such as defining the value proposition and target market. Technology roadmaps are introduced as a planning process to identify requirements, opportunities, risks and milestones. Finally, various exit strategies are presented such as mergers and acquisitions, initial public offerings, and liquidation. Tips are provided for a successful exit including establishing trust, planning early, and not being greedy.
11. The BAIT AND HOOK MODEL
Disproportionate amounts of the value are captured on
components, refills, etc.
Switching costs results in monopolistic pricing
20. The ONE-OFFEXPERIENCE MODEL
Nowism offering unique experiences to customers at a given
place during a specific event
Social media + offline event organisers, pop-up stores, online
retailers
24. A go-to-market strategy (GTM strategy) is an
action plan that specifies how a company will
reach customers and achieve competitive
advantage. The purpose of a GTM strategy is
to provide a blueprint for delivering a
product or service to the end customer,
taking into account such factors as pricing
and distribution.
32. 7Basic
building blocks
Business & technical assets
Cost/complexitydrivers
Producthypothesis
Productrequirements
Productplanning
Timeline
Risk & mitigation strategies
33. High level example
1. Product that is the focus
of the roadmap
2. Critical system
requirements & their
targets
3. Major technology areas
4. Technology drivers &
their targets
Energy-efficient vehicle
MPG, reliability, safety, cost
Targets: 100mgp by 2017 &
150mpg by 2025
Materials, engine controls,
sensors, modeling,
simulation
34. High level example
5. Technology alternatives
6. Recommend technology
to pursue
7. Create the technology
roadmap report
Technology alternatives
that can satisfy these
targets identified with
estimated timeline for how
it will mature with respect
to the technology driver
targets. Identify decision
points for when it will be
dropped from further
consideration.
38. Merger & Acquisition(M&A)
โข Win-win for bordering companies with complementary skills, assets,
resources
โข Large company can more quickly grow revenue or access customers
than create new products organically
45. Exit Tips
โข Donโt get greedy โ holding out for all increases
your chances of getting none
โข Plan for the exit early โ the end game should be
part of your overall operating strategy
โข Negotiate tough but fair โ remember that you
may be working for the acquirer when the dust
settles
46. Strategy foryourexit strategy
โข Deal Strategy โ who? When? How? Why?
โข Positioning & Pitch โ making them want you
โข Packaging & Valuation โ the whole nine yards
โข Process Management โ Set meetings, generate momentum,
manage communications
โข Execution โ get heat on the deal
47. WANT TO KNOWMORE?
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