Business Policy And Strategy 2.pptx
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This document discusses business models and focuses on the switchboard model. It defines a business model as a company's plan for making a profit. The switchboard model interconnects buyers and sellers on a single platform and allows for the sale of various products according to customer needs. Examples provided are eBay, Amazon, and Daraz. The switchboard model works through online retailers selling different product types via e-commerce and trades goods solely over the internet. Revenue is generated through product sales, advertisements, and special deals.
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“There’s not a single business model, and
there’s not a single type of electronic
content. There are really a lot of
opportunities and a lot of options and we
just have to discover all of them.”
—TIM O’REILLY
A business model describes how an organization creates, captures, and
delivers value to its customers. Every business performs some activity
with the intention of generating value for its customers. At a conceptual
level, what does that look like and what existing businesses can you point
to as examples to determine that your model is sound?
Identifying your business model is helpful for two important reasons.
First, by studying businesses with a similar business model, you can
increase your own odds of success—an activity referred to as modeling.
Second, it provides a blueprint by which you can begin taking action to
define your business model. If you already have a model, you still can
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there’s not a single type of electronic
content. There are really a lot of
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—TIM O’REILLY
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delivers value to its customers. Every business performs some activity
with the intention of generating value for its customers. At a conceptual
level, what does that look like and what existing businesses can you point
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increase your own odds of success—an activity referred to as modeling.
Second, it provides a blueprint by which you can begin taking action to
define your business model. If you already have a model, you still can
make improvements or reinvent it by comparing it to well-established
models—an activity referred to as benchmarking.
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ptg16513123
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tion for us, because it paved the way for the model we then created.
Just as a color wheel starts with three primary colors and derives a set
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This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership at Agile Tour Geneve 2024
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Understanding User Needs and Satisfying Them
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
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Best practices for project execution and delivery
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Business storytelling: key ingredients to a story
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto RicoCorey Perlman, Social Media Speaker and Consultant
Social media for business Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
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Business Policy And Strategy 2.pptx
- 1. BUSINESS POLICY AND STRATEGY BUSINESS MODEL SWITCHBOARD MODEL DR. IRUM FATIMA
- 2. BUSINESS MODEL A company plan for making a profit is called business model. Deliver value to your customers at an appropriate cost. Descriptions of the products or services you plan to sell Who your target market. Expenses.
- 3. TYPES OF BUSINESS MODEL Time model. Efficiency model. Blockbuster model. Profit multiplier model. Entrepreneur model. Switchboard model Customer solution model. Profit pyramid model. Multi component system. Advertising model. De facto industrial standard model.
- 4. SWITCHBOARD MODEL Interconnect buyers and sellers at one platform. Sales different products according to customers needs. Example: EBay. Amazon. Daraz.
- 5. WORKING OF SWITCHBOARD MODEL Online retailors. Different types of products. Satisfied working. E-commerce. Trade of goods only through internet.
- 7. REVENUE SOURCE OF SWITCHBOARD MODEL Profit through sales products. Advertisement. Sales products through different deals.
- 8. THANK YOU.