Twitch is a live streaming video platform owned by Amazon that focuses on video game live streaming. It was launched in 2011 as a spin-off from Justin.tv and allows users to broadcast themselves playing video games and watch others do the same. Some key facts are that it has over 15 million daily viewers and 3.9 million monthly broadcasters, and generated around $3.8 billion in annual revenue as of 2021.

1. T
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Twit
• VIDEO LIVE STREAMING SERVICE
• OPERATED BY TWITCH INTERACTIVE
• SUBSIDIARY OF AMAZON, BOUGHT IN
2014
• INTRODUCED IN JUNE 2011
• SPIN OFF OF JUSTIN.TV
• FOCUSES ON VIDEO GAME LIVE
STREAMING
• BROADCASTS E-SPORTS
COMPETITION
• IN REAL LIFE STREAMS
• JUSTIN.TV LAUNCED IN 2007
• GAMING CATEGORY MOST
POPULAR
• INSPIRED BY TERM TWITCH
GAMEPLAY
• LAUNCED ON 6 JUNE ON PUBLIC
BETA
• 15 MILLION VEIWERS TO WATCH, CHEER
• 3.9 MILLION MONTHLY STREAMERS, 1.274
MILLION AVG. CONCURRENT STREAMERS.
• 3.8 BILLION DOLLARS (ANNUAL REVENUE)
• AROUND 6000 EMPLOYEES.

2. Value Proposition
Niche Social Gaming experience
Testing & feedback service about games,
Broadcast live streaming.
Customer Segment
Gamers, Game Enthusiasts
Game Developers, Video Game Advertisers
Customer Relationship
Twitch Chat, Social Media

3. Channels
Twitch Platform, API, Amazon Prime, Twitchcon
Key Activities
Streaming, Marketing, Production, Generate
Traffic.
Key Resources
Twitch Platform, Content makers, Veiwers,
Developers, Partners.

4. Key Partners
Energy Drink Companies, Gaming Companies –
EA Sports(FIFA 20),RockStar games( Red Dead
Redemption), Streamers, Personalities like Rick
Fox, rampage Jackson etc.
Cost Structure
Ads CPI ($2-$10 ), Marketing Cost, Royalties, 50%
of Subscription value, Data Centre Cost
Revenue Streams
Ads, Subscription- Amazon affliated Twitch
Prime- $4.99/month, Twitch Turbo-
$8.99/month, site’s in-app currency called Bits,
Video game streaming market to grow 38%, help
earn twitch, $1.65 billion dollars by 2021, with
sponsorship, ads, media rights .

5. Created by :
Kankana Sen
Prerak Jain
Shreya Shukla