12. Twitch Prime
Free With Amazon Prime
$10 per month or $100 per year
Cheering, Subscriptions, and Twitch
Prime account for 49% of Revenue
13. Financial History
● Series A: $8m with
Justin.TV in 2007
● Series B: $15m by
Bessemer Venture
Partners in 2012
● Series C: $20m by
Thrive Capital 2013
19. Other Statistics in 2017
● 106 minutes watched per person per day
● 1,132 years, 335 days of content watched this week
● 1.8% of all internet traffic
● 15 Million daily active users
20. Early History
● Justin.tv launched in
2007 by Justin Kan and
Emmett Shear
● Launch Twitch.TV in
2011
● Shut down Justin.TV to
focus on Twitch in 2014
21. Growth History
● Twitch Plays Pokemon
(2014)
● Twitch Con (2015)
● E-League CSGO Major
(2017) has a million
simultaneous viewers
22. Expansion
History
● Launch Social Eating
in June 2016
● Launch IRL and Music
streaming in
December 2016
● Stream first football
game December 7,
2017
23. Secret Sauce
● Revenue Splits that attract Streamers
● Hardcore fanbase
● Ties with eSports Industry
24. Revenue Split
● 49% of revenue comes
from cheering,
subscriptions, and
Twitch Prime.
● Subscriptions and
cheering is split 50/50
with content creators
● Attracts more streamers
which attracts more
viewers
25. Fanbase
● Twitch creates a community feel
when in streamers chat rooms
● Interaction provides a unique viewing
experience
● Nearly half of all users watch more
than 20 hrs a week
Why do people use twitch.
Gamers want to share their experiences
Gamers also want to watch the best players play the games they love
Twitch is a streaming platform that allows people to share themselves playing games live
Music is around 2,500
Prime video launched in 2006
Justin Kan sells his online calendar in 2005 while studying physics at Yale. Sells for over 250,000
Justin Kan and Emmett Shear launch Justin.tv.
They wanted to create a “big brother” like live stream
At launch, Justin livestreamed for 24 hours straight
They noticed the gaming section was most popular and started to focus on it launching twitch in 2011
January 2017, 1 million concurrent viewers