Business Model Canvas Tote Bag - Risal Fadhil Rahardiansyah
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The document describes a business model canvas for a tote bag company called Modis Mode. Key activities include producing tote bags, marketing transactions on social media, and conducting evaluations. Key resources are sewing machines, digital printing machines, canvas fabric, and computers. The value propositions are environmentally friendly and creatively designed bags that are easy to carry and preserve Indonesian culture. Customer relationships are built through discounts, promotions, and brand ambassadors. The target customer segments are people aged 15-24 who are active on social media and prefer eco-friendly products near Malang. Revenue comes from product sales.
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The Social Business Creation (SBC) competition is a global platform open to people of all disciplines from 70 universities in 22 countries. Teams must include at least one university student. Participants complete online training modules from March-April and May-June before developing social venture ideas. Semifinalists advance to present business plans in Montreal in September for the chance to win prizes. Past winners have addressed issues like sustainable agriculture, waste management, and healthcare access. The competition aims to train social entrepreneurs and scale social impact ventures worldwide.
Digital marketing
This document outlines a course on digital marketing. The course introduces students to key concepts in digital marketing including social media platforms, search engine optimization, and reputation management online. It aims to help students develop a comprehensive digital marketing strategy and learn how to attract and retain customers using new online media. The course consists of six modules covering topics such as digital marketing research, search engine marketing, social media, and recent industry trends. Students will apply what they learn through case studies and a mandatory live project.
Sanchi bags
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Boost you Open Data with Co-Creation
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Common culture
This document discusses social responsibility in green marketing. It begins by defining green marketing as marketing products presumed to be environmentally safe. It then discusses five reasons why firms engage in green marketing, including opportunities, moral obligations, government regulations, competitor pressures, and cost savings. The four Ps of green marketing are also summarized as developing environmentally-friendly products, pricing products competitively while considering lifecycle costs, broadly distributing green products, and promoting sustainability in marketing communications. Benefits of green marketing include both financial incentives from cost savings and new market opportunities from appealing to environmentally-conscious consumers. The concept of social responsibility in marketing is also briefly defined as focusing on customers and considering long-term environmental and societal impacts.
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Business Model Canvas Tote Bag - Risal Fadhil Rahardiansyah
- 1. Tote Bag by Modis Mode
- 2. GROUP 2 Member’s Name : Nur Kholifatul Jannah Puri Rahayu Putri Ayu Dhea Risal Fadhil Rahardianyah Offering QQ State University Of Malang 2
- 3. Business Model Canvas 3 Key Activities -Doing Tote bag production -Transaction Marketing on social media -Conduct an evaluation Key Resources -Sewing machine -Digital printing machine -Canvas fabric -Computer Value Propositions -Environmentally friendly bag products -Design creativity beauty -Easy to carry goods - Can be used as a pocket bag -Preserving Indonesian culture Customer Relationships -Discount -Promo -Brand ambassador Channels -Social Media -Marketplace Customer Segments -Boys and girls aged (15-24) years old -Active on social media -Love eco-friendly products -Preferably domiciled around Malang Key Partners -Cooperation with suppliers -Raw materials collaboration with tailors to make Totebags -Cooperation to do product marketing Cost Structure -Production cost -Electric cost -Maintenance cost -Advertising Revenue Streams -Sales of product
- 4. Key Partners 4 -Cooperation with suppliers -Raw materials collaboration with tailors to make Totebags -Cooperation to do product marketing
- 5. Key Activities -Doing Tote bag production -Transaction marketing on social media -Conduct an evaluation 5
- 6. Key Resources Key Resources -Sewing machine -Digital printing machine -Canvas fabric -Computer 6
- 7. Value Propositions -Environmentally friendly bag products -Design creativity beauty -Easy to carry goods -Can be used as a pocket bag -Preserving Indonesian culture 7
- 9. Customer Segments -Boys and girls aged (15-24) years old -Active on social media -Love eco-friendly products -Preferably domiciled around Malang 9
- 11. Cost Structure -Production cost -Electric cost -Maintenance cost -Advertising 11
- 12. Revenue Streams -Sales of product 12
- 13. 13 THANK YOU