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Sujata Saha
 Who are our Key Partners?
 Who are our Key Suppliers?
 What key resources are we acquiring from
partners?
Motivations
 Optimization and economy
 Reduction of risk and economy
 Acquisition of particular resources and
activities
 What key activities do our value propositions
require?
 Our distribution channels?
 Customer relationships?
 Revenue Streams?
Categories
 Production
 Problem solving
 Platform/Network
 What value do we deliver to the customer?
 Which one of our customer problems are we
helping to solve?
 Which bundle of products and services are we
offering each customer segment?
Characteristics
 Newness
 Performance
 Customization
 Getting the job done
 Cost / Risk reduction
 What type of relationship does each of our
customer segments expect us to establish
and maintain with them?
 Which ones have we established?
 How are they integrated with the rest of our
business model?
 How costly are they?
Examples
 Co- creation
 Automated services
 For who are we creating value?
 Who are our most important customers?
 Niche Market
 Diversified
 Multi-sided platform
 What key resources do our value propositions
require?
 Our distribution channels?
 customer relationships?
 Revenue streams?
Types of resources
 Physical
 Intellectual ( brand patents, copyrights, data)
 Human
 Financial
 Through which channels do our customer
segments want to be reached?
 How are the channels integrated?
 Which ones work best?
 Which ones are most cost efficient?
 What is the most important cost inherent in
our business model?
 What key resources are most expensive?
 Which key activities are most expensive?
 Is your business more:
 Cost driven – lean cost structure, maximum
automation, extensive outsourcing
 Value driven – focused on value creation
Sample characteristics
 Fixed cost, variable cost ,economies of scale, economies of scope
 For what value are our customers really
willing to pay?
 For what do they currently pay?
 How much does each revenue stream
contribute to overall revenues?

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The business model canvas

  • 2.
  • 3.  Who are our Key Partners?  Who are our Key Suppliers?  What key resources are we acquiring from partners? Motivations  Optimization and economy  Reduction of risk and economy  Acquisition of particular resources and activities
  • 4.  What key activities do our value propositions require?  Our distribution channels?  Customer relationships?  Revenue Streams? Categories  Production  Problem solving  Platform/Network
  • 5.  What value do we deliver to the customer?  Which one of our customer problems are we helping to solve?  Which bundle of products and services are we offering each customer segment? Characteristics  Newness  Performance  Customization  Getting the job done  Cost / Risk reduction
  • 6.  What type of relationship does each of our customer segments expect us to establish and maintain with them?  Which ones have we established?  How are they integrated with the rest of our business model?  How costly are they? Examples  Co- creation  Automated services
  • 7.  For who are we creating value?  Who are our most important customers?  Niche Market  Diversified  Multi-sided platform
  • 8.  What key resources do our value propositions require?  Our distribution channels?  customer relationships?  Revenue streams? Types of resources  Physical  Intellectual ( brand patents, copyrights, data)  Human  Financial
  • 9.  Through which channels do our customer segments want to be reached?  How are the channels integrated?  Which ones work best?  Which ones are most cost efficient?
  • 10.  What is the most important cost inherent in our business model?  What key resources are most expensive?  Which key activities are most expensive?  Is your business more:  Cost driven – lean cost structure, maximum automation, extensive outsourcing  Value driven – focused on value creation Sample characteristics  Fixed cost, variable cost ,economies of scale, economies of scope
  • 11.  For what value are our customers really willing to pay?  For what do they currently pay?  How much does each revenue stream contribute to overall revenues?