1. Shopper
Insights
Measurement
Retail
Solutions
Trade
Marketing
Social,
Communication
planning
Purchase
CRM
triggers
Mobile
Customer
driven
collaboration
Shopping
experience
Signage,
POS
Media
Merchandising
Customer
Online,
Social
Media
Collaboration
Digital
Marketing
Retailer
Brands
Category In
Store
Marketing
Resource
Hub
Customers
Route
to
market
&
Shopper
Marketing
Consumers
Packaging
&
Displays
Promotions
Categories

2. A
new
A
ONE
STOP
breed
of
service
solution
provider
model
–
custom
building
the
Great
ideas,
innovation
right
teams
for
hub,
real
the
job
value
Click
icon
to
add
Minimal
Click
icon
to
add
picture
overhead,
picture
International
talent,
real
network
of
delivery
&
resources
sales
results

3. Introduction
n Brandsintrade
(Pty)
Ltd
©
is
a
Retail
Media,
Trade
and
Shopper
Marketing
Resource
business
focused
on
building
brand
adoption
at
the
point
of
purchase.
Our
model
works
through
best
of
breed
resources
to
drive
brand
value
for
your
customers
in
trade.
n Driven
by
Consumers
and
Shoppers,
and
from
a
completely
media-­‐neutral
standpoint,
we
also
provide
an
Intrademedia
©
aggregation
solution
which
provides
a
Trade
Media
Strategy,
Planning
and
Buying
service
and
through
that
defining
the
best
return
on
your
trade
investment.
n Passionate
about
building
brands,
our
offer
includes:
n Consumer
/
shopper
insights
and
trade
marketing
strategy
development
n My
retail
brand,
in
trade
communication
strategy,
creative
and
design.
n Marketing
and
trade
process
mapping,
roles,
structure
and
people
development
n Route
to
market
strategy
(Distribution
and
Supply
Chain).
n Integrated
marketing
planning
and
retailer/supplier
collaborative
frameworks.
n Trade
activation,
promotions,
sales
force
automation
tools,
point
of
sale,
fixtures,
signage.
n Aggregated
in
trade
media
planning
and
buying
across
all
channels.
n Business
value
engineering,
downstream
supplier
review.
n Sales
&
trade
marketing
training
programs.
n Online
business
networking,
social
media,
briefing
and
project
development
platforms.

4. SUPPLIERS
AND
AGENCIES
CHANNELS
BRANDS
Advertising
&
Media
Agencies
Retailers,
General
Trade,
Marketing
Directors
POS
&
Promotions
Agencies
On
Trade,
Bars,
Restaurants
Shopper
&
Trade
Directors
Signage
&
Tech
Companies
Township
Retail
Brand
Teams,
Sales
Directors
RETAIL,
TRADE,
SHOPPER
MARKETING
RESOURCE
BUSINESS
INSIGHTS,
STRATEGY
&
TRAINING
CREATIVE
&
IMPLEMENTATION
HUB
AGGREGATED
MEDIA
STRATEGY,
PLANNING

5. Our
Core
Values
n We
are
focused
on
your
customers.
n We
believe
in
innovation
through
collaboration.
n We
are
passionate
implementers.
n We
challenge
convention.
n We
believe
in
professionalism,
disciplined
action
and
planning
excellence.
n We
have
fun…

6. Missing
link
in
the
Brand
building
Process…
Insight
-­‐Generating
insights
-­‐Market
Mapping
Ideas
Return
-­‐Portfolio
-­‐Brand
Planning
Evaluation
and
Return
-­‐Brand
Positioning
Impact
Brand
-­‐Integrated
Innovation
Shopper,Brand
-­‐Strategy
Planning,
and
Brands
in
Trade
-­‐Process

7. A
convergence
of
all
Hitting
that
sweet
spot…
stakeholder
objectives
and
customer
needs
is
essential
to
deliver
Brand
consistently
along
the
Objectives,
entire
path
to
purchase
Portfolio
planning
Consumer
&
Category
Shopper
Drivers,
Behaviour
and
Consumption
Needs
and
use
Retailer
&
Trade
Objectives,
where
and
what
is
purchased

8. Our
specific
services
include…
Retail,
Trade,
Shopper,
Instore
Marketing
and
Media
Resource
Hub

9. Insights
Service
Internal
Outsourced
Consumer
and
shopper
insight
data
collection
X
X
Market
mapping
and
segmentation
X
X
Category
insights
and
role
development
X
X
Channel
trends
X
X
In
trade
execution
effectiveness
and
audits
X
Supply
chain
and
distribution
insights
X
Trade
&
shopper
marketing
process
audits
X

10. Strategy
Service
Internal
Outsourced
Trade
&
shopper
marketing
strategy
X
(FMCG,
Retail,
On
Trade,
Off
Trade,
Retail)
Premium
FMCG
brand
strategy
X
My
Retail
Brand
strategy
/
process
X
In
Trade
media
strategy
and
solutions
X
Customer
/
Outlet
segmentation
and
mapping
X
X
Digital
shopper
marketing
strategy
X
Social
media
strategy
for
retail
and
brands
X
X
E-­‐Tailing
strategy
and
online
shopping
X
X
CRM
tools,
loyalty
programs,
stored
value
cards
X
X
In
Trade
investment
models
X
Route
to
market
,
sales
&
distribution
strategy
X
X

11. Planning
&
Execution
Service
Internal
Outsourced
Project
management
and
client
service
X
Integrated
marketing,
planning
process
design
and
X
implementation
Store,
Brand,
Packaging
design
X
X
Retailer
and
manufacturer
collaborative
frameworks
X
POS
design,
prototyping
and
execution
X
X
Instore
merchandising
and
activation
co-­‐ordination
X
X
Sales
Force
Automation
Tools
X
X
Audits,
reviews
and
scorecards
X
Instore
print,
store
advertising
and
fixtures
X
X
InStore
media
channel
activation
and
aggregation
X
Social
media
development
and
execution
X
X
Online
shopping
sites,
web
development
X
X

12. People
&
Training
Service
Internal
Outsourced
Trade
&
Shopper
Marketing
training
programs
and
X
people
development
Integrated
marketing
and
planning
skills
development
X
Roles,
job
descriptions
and
structure
–
TM,
Sales,
Brand
X
Outsourced
trade
&
shopper
marketing
department
X
Best
practice
sharing
X