Team A and Team B at a company have differing opinions on how to handle the marketing campaign for their biggest client, Coco-Puffs. Team A wants a traditional campaign for long-time fans, while Team B thinks a campaign with social media and celebrity endorsements could reach a new demographic. The document discusses potential solutions like a compromise campaign incorporating both approaches, choosing one team's solution over the other, or developing a new plan. It notes the importance of resolving the conflict in a way that satisfies both teams and avoids upsetting other managers.

1. By: Rebeca Reyes 2B
11/16/13

2. Team A vs. Team B
Throughout the
company, conflict has slowly
risen, along with tension. The co
workers have different opinions
on how to handle the account of
the company’s most important
client, Coco-Puffs.
• Team A feels Coco- Puffs deserves a
more traditional campaign devoted
to long-standing fans of the product.
• Team B feels the time has come to
reach a new demographic by
incorporating things such as social
networking and celebrity
endorsement.

3. Different Solutions:
•
•
•
•
•
Come up with a compromise (Have a
campaign with a special well know
celebrity.
Go with Team A’s solution
Go with Team B’s solutions.
Do none of the solutions above.
Come up with a new plan that works with
both sides.
Possible outcomes:
•
•
•
Team members will be satisfied with a
compromise.
No team members of the company will be
happy if one side is chosen over the other.
A new plan might result in
tension, however, at the end of the day the
problem will be resolved.
More info:
•
As manager, I have the authority to take
action. I cannot let the managers of
department become upset with the final
decision. Therefore, it’s important to
handle the conflict in an orderly manner,

4. Different Solutions:
•
•
•
•
Help come up with a solution that
works with both teams.
Get a manager from the department of
managers to make an executive
decision.
Talk to both sides of the teams
calmly, and tell them to work together
into creating a campaign with a
celebrity.
Talk to the manager and come up with
a new solution for the conflict.
Possible outcomes
•
•
•
•
Team members on both sides will be
satisfied with a compromise
Getting the attention from a manger in
the department of managers might
cause more tension, and alert them
that the company isn’t strong enough
to handle sales for Coco- Puffs.
Talking calmly to both sides will
reduce tension and help the problem.
A campaign with a celebrity would
As a Team
Member

5. More info:
As a team member, it’s important
not to choose a specific side,
because if I’m trying to come up
with a solution, I cannot be biased
towards one team. Therefore, I will
have to stay neutral throughout the
conflict