There is a conflict between team members on how to approach an advertising plan for a client. Some prefer a traditional approach using TV, radio, and billboards. Others prefer a new approach using celebrity endorsements and social media ads. The best solution is a compromise using elements of both - TV ads to reach kids and celebrity endorsements, but not using radio ads or billboards. As manager, the author would encourage this compromise to maximize audience reach at 70% and prevent negativity between teams.

1. BUSINESS
MANAGEMENT SKILLS
By: Sujal Manohar 1B 11.16.12

2. THE CONFLICT
 Our biggest client, Trix Cereal, wants an advertising plan.
 Some team members want a more traditional approach to the
account, such as TV and radio ads and billboard advertising.
 Other team members want a different approach, such as using
celebrity endorsements and ads on social networks and media.

3. POSSIBLE SOLUTIONS
 1. Traditional approach (TV and Radio ads, billboards)
 2. New approach (endorsements, ads on social media)
 3. Compromise and use ideas from both groups

4. POSSIBLE OUTCOMES
 If we use the traditional approach, we are expected to reach an
estimated 40% of our target audience.
 If we use the newer approach, we are expected to reach an
estimated 40% of our audience as well.
 If we use elements from each group, we are expected to reach
about 70% of our audience.

5. HOW IT SHOULD BE RESOLVED
AS A TEAM MEMBER
 I think that if I was a member of the traditional approach team, I
would incorporate a few ideas from the other group. I think ads on
social media would help, but celebrity endorsements would not.
Solution: Ads on social media sites, TV ads, and billboards
 I think that if I was a member of the newer approach group, I
would incorporate a few ideas from the other team. I think
billboards would help, but TV and radio ads would not.
Solution: Celebrity endorsements, billboards

6. HOW IT SHOULD BE RESOLVED AS A
MANAGER
 If I was a manager, I would encourage both groups to
compromise. Both teams have ideas that would/would not be
beneficial to the Trix account.
 I would encourage TV ads, because they are a good way to reach
our audience of kids, especially on channels on Nickelodeon and
Disney.
 I would encourage celebrity endorsements, especially celebs that
kids are familiar with. Therefore, kids will be persuaded to buy this
cereal.
 I would NOT encourage radio ads, because many children do not
listen to the radio. Billboards would NOT be good, since kids are
often busy in the car with electronic devices. I would also NOT
encourage social media ads, since many children do not have
accounts.

7. CONFLICTS
 In general, conflicts should be resolved with a compromise.
 Picking one side in the argument can cause negativity and
resentment in the workplace.
 Be honest and give your opinion on why you think your idea is
better
 Listen to other people’s ideas and don’t criticize openly

8. BIBLIOGRAPHY
 Editor, EHow Careers & Work. "How to Resolve Conflicts at
Work." EHow. Demand Media, 26 Aug. 1999. Web. 14 Nov. 2012.
<http://www.ehow.com/how_3820_resolve-conflicts-work.html>.
 "How to Resolve a Conflict at Work." WikiHow. N.p., n.d. Web. 14
Nov. 2012. <http://www.wikihow.com/Resolve-a-Conflict-at-Work>.
 "Section 1: Managing Employee Conflict." Workplace Conflict
Resolution: 10 Ways to Manage Employee Conflict and Improve
Office Communication, the Workplace Environment and Team
Productivity. N.p., n.d. Web. 14 Nov. 2012.
<http://www.businessmanagementdaily.com/glp/25986/workplace-
conflict-resolution.html>.
 Page 12 in Communications Syllabus