This document discusses different levels of marketing competition. It outlines three levels: brand competition between similar products, substitute competition between products that fulfill similar needs, and budget competition for consumers' spending money across all products. It also describes perfect competition as a theoretical market structure where many small sellers and buyers transact standardized products and all participants are price takers. Imperfect competition refers to all other market structures that do not meet the strict conditions of perfect competition, such as monopoly, oligopoly, and monopsony. The document notes both advantages like efficiency but also disadvantages of perfect competition like insufficient profits.

1. Marketing competitionKhaldoun Omar

2. ContentIntroduction

3. Marketing competition

4. Three levels of competition

5. Perfect Competition

6. Structures Of Perfect Competition

7. Imperfect Competition

8. Pro’s and Con’s Of Perfect Market

9. SummaryCompetitionIs a term that encompasses the notion of individuals and firms striving for a greater share of a market to sell or buy goods and services

10. Causing commercial firms to develop, new products, services and technologies, giving the consumer a greater selection and better productsMarketing CompetitionCompetition is seen as a state which produces gains for the whole economy, through promoting consumers sovereignty. It may also lead to wasted (duplicated) effort and to increased costs (and prices) in some circumstancesThree Levels of Competition Brand competition: products performing same function competing against each other