Presentation given to members of the Digital Business Club powered by L'Atelier BNP Paribas in Shanghai.

1. Business is going too far too
fast, my ICT infrastructure can't
follow!
Orange Business Services
Frederic Gillant – Vice-President, Unified Communication & Collaboration, APAC
28 September 2011, L’Atelier BNP Paribas, Shanghai

2. ICT in Retail
 The sexy stuff
 The plumbing
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3. ICT in Retail
What for?
 The sexy stuff
– Enhance customer experience
– Increase sales
– Promote brand
 The plumbing
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4. ICT in Retail
What for?
 The sexy stuff
– Enhance customer experience
– Increase sales
– Promote brand
 The plumbing
– Supply goods
– Get the money in
– Make profits (and pay taxes)
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5. ICT in Retail
Which Technologies?
 The sexy stuff
– Digital Signage
– Easy Payment (cashless & contactless, NFC)
– E-Commerce
 The plumbing
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6. ICT in Retail
Which Technologies?
 The sexy stuff
– Digital Signage
– Easy Payment (cashless & contactless, NFC)
– E-Commerce
 The plumbing
– Store’s IT equipment
– Stores connected to the network
– Cloud/hosted applications
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7. 2 Typical Retail Problems
 My prices are high, competition surrounds me, my shops
are empty, customer’s basket is to small!
 The sexy stuff
 Business is going too fast, I have to open 50 stores next
year, ICT, real estate and logistics can’t follow!
 The plumbing
Where are you in China?
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8. Open stores faster with some smart plumbing
 Connect stores in 3 weeks to the network (instead of 3 months)
provide temporary wireless WAN access up  stores connect to the IP
to delivery of permanent access VPN network by using a
cellular-enabled router and
3G mobile access
data
center
 IPSec tunnel is established
from this router to the
IP VPN shared IP VPN gateway
small and giving access to your VPN
branch (any-to-any)
offices
mobile shared headquarters
gateway
 3G access is used when the
IPSec tunnel primary line is under
construction
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9. You will open but also close stores (and reopen)
Computing power and storage are an issue
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10. You will open but also close stores (and reopen)
 Go CLOUD to avoid managing computing and storage
capacities
Slow
3 Planned to depend on peak hour
Used amount
General Construct 2 Actual Usage
1 Vainness
Cost Expectation Usage
Charges by actual used amount
Time
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11. Enhance flows and supply chain
 Use RFID and NFC
– Faster payment at cashier
– Brand authentication – no fakes!
– In-store inventory
– Asset tracking
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12. Make your stores attractive (and train your sales)
 Put some cool digital signage in them
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13. AV equipment Playback User’s Content
Interactivity
Software
Content Creation
Server
(Cloud possible)
Intranet/internet Intranet/internet
3G 3G
Mount/Stand & Design
Sub-Systems Interactivity & Integration
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14. Who is Orange?
 A provider of Telecommunications for consumers
 A provider of Telecommunications and IT services for
enterprises
 A retailer
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15. Who is Orange in APAC?
 largest in-country
capillarity among all
international carriers
w/ 157 POPs in 101
cities in 40 countries
& territories and dual
backbone centers in
key cities
 international IP VPN
reaching 24
countries in Asia
Pacific, with 133
PoPs in 53 cities
 fully resilient network infrastructure within Asia and to/from Europe and the USA –
diverse cable paths linking APAC network
 region HQ Singapore and 16 major sales offices
 2,000+ MNC customers, of whom 800+ signed regional contracts in Asia Pacific
 3,000+ staff covering 36 countries including 200 + sales professionals and 400+ IT,
PS & Project specialists
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16. thank you
frederic.gillant@orange.com
Orange, the Orange mark and any other Orange product or service names referred to
in this material are trade marks of Orange Personal Communications Services Limited.
© Orange Personal Communications Services Limited.
France Telecom Group restricted.