L'Atelier is BNP Paribas' innovation unit with 30 years of experience detecting disruptive trends, building digital strategies, and cultivating digital culture. It has a global presence through offices in major cities and acts as a neutral stakeholder within the digital ecosystem, connecting brands, startups, and service providers. L'Atelier offers a unique set of services including trends monitoring, market analysis, consumer journey design, service provider mapping, events organization, and helping companies with their internal digitalization. It aims to provide companies with insights and ideas to make informed strategic decisions and better engage digital customers.

1. L’ATELIER BNP PARIBAS
Corporate Presentation

2. WHO ARE WE?
L’ATELIER, INNOVATION ENABLER.
- Innovation unit within BNP Paribas, one of the world’s biggest banks
- We are technology and agency neutral
- 30 years experience in:
- detecting disruptive trends
- building digital strategies
- cultivating digital culture within companies

3. San Francisco
Paris
ShanghaiUS Regional Office
Headquarters
Asia Regional Office
Sao Paolo
Mumbai
Opening in 2013
Opening in 2013
GLOBAL PRESENCE, LOCAL INSIGHTS.
WHERE ARE WE LOCATED?

4. WHY ARE WE UNIQUE?
WE STAND AT THE CENTER OF THE DIGITAL ECOSYSTEM
Research firms
BNP Paribas
Digital agencies
Brands and retailers
Startups
IT service providers
L’Atelier

5. WHAT CAN WE DO FOR YOU?
Trends monitoring Market Analysis
Consumer
Journey Design
Internal Digitalization
Service provider
mapping
Event organization
A UNIQUE ECOSYSTEM OF SERVICES, ALL WORKING TOGETHER
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6. TRENDS MONITORING
sur BFM : L’Atelier numérique, tous les
18h et tous les dimanches de 21h à 23h
e dans la presse (Les Échos, Le Nouvel
ibune)
DIFFUSEUR D’IDÉES
Les médias
Émission de radio sur BFM : L’Atelier numérique, tous les
samedis de 16h à 18h et tous les dimanches de 21h à 23h
Présence régulière dans la presse (Les Échos, Le Nouvel
Économiste, La Tribune)
L’ATELIER, DIFFUSEUR D’IDÉES
Les médias
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We monitor the digital space for the latest disruptive trends and best practices then
share it through media channels and customized reports.
E-commerce InsiderL’Atelier official website Radio show on BFM

7. MARKET ANALYSIS2
Cross-country analysis of e-commerce potential for baby care
We go deep into the market and provide you with all the latest numbers and data
analysis you need to make the most informed decisions.

8. CONSUMER JOURNEY DESIGN3
Consumer journey design of airport retail innovations for a global travel retail conglomerate
The consumer journey is a tool we design for you to see the big picture and
re-imagine how to better touch increasingly digital-savvy customers.

9. SERVICE PROVIDER MAPPING4
Mapping out front-end and back-end IT service providers for a top sporting goods manufacturer
As a neutral stakeholder at the center of the digital ecosystem, L’Atelier can help
you identify and analyze service providers in IT, payments, analytics…

10. EVENTS ORGANIZATION5
Exemple : Un réseau social dans votre entreprises ? (IBM)
Une session d’échanges organisée avec les grands acteurs du marché
Une soixantaine de décideurs présents en moyenne
Une forte visibilité sur nos médias
Cette session d’une demi-journée est animée par un expert de L’Atelier
In-store IT innovations conference for a European telecoms company in Shanghai
We organize events around digital themes which could increase your reach, give
you a broader industry view, and generate business leads.

11. INTERNAL DIGITALIZATION6
Digital marketing training seminar for APAC managers of a global cosmetics company
Through training sessions and learning expeditions, L’Atelier helps you build a
future-proof digital strategy and infuse digital DNA into your organization.

12. THEY HAVE TRUSTED US…

13. L’Atelier Management Consulting (Shanghai) Ltd.
Cloud Nine Plaza, 9/F
1118, West Yan'an Road | 200052 Shanghai | China
T 86 21 62 81 85 33 | www.atelier.net