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Hotelscombined Affiliate Program
This document summarizes a presentation by HotelsCombined, a hotel meta search company. It discusses how HotelsCombined searches over 30 travel sites at once to find the best hotel rates for users. It also describes HotelsCombined's affiliate program, where website owners can earn commissions by integrating HotelsCombined search tools and links on their sites. The presentation provides tips on how affiliates can maximize revenue from existing traffic and get support during the integration process.
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Hotelscombined Affiliate Program
- 1. Arab Affiliate Summit 2ndSeptember 2015
- 2. $10 B Revenue in UAE Over60M travelers pass through Dubai 48% of internet penetration in MENA 15% UAE & KSA access the internet only on mobile.
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- 4. WHO WE ARE?01. •800,000+ hotels, apartments, B&Bs, motels and more • Best price guaranteed • Available in 40 languages • 30 Million aggregated consumer reviews • 5 Million hotel images So…you are just another hotel booking site?
- 5. WHO WE ARENOT!02.
- 6. We are inthe decision making business Ensuring users the right hotel before clicking ‘book’
- 7. About HotelsCombined HOTEL METASEARCH PRODUCT03. Consumer enters their hotel requirements… We search and combine prices and availability results from over 30 travel sites at once… And display the best hotel rates available online!
- 8. 04.HOTEL META SEARCHPRODUCT
- 9. 04.HOTEL META SEARCHPRODUCT 1 2 3 4 5 6
- 10. About HotelsCombined HOTEL METASEARCH PRODUCT05. HOW CAN USER BENEFIT?
- 11. CUSTOMER BENEFITS06. • Easyaccess to rates from all major travel sites • Extensive hotel coverage • Fast way to get the best available deal • Aggregated content and customer ratings allowing for better informed choices
- 12. About HotelsCombined 08. HOW TOMONETISE MY EXISTING TRAFFIC ? MONETISING YOUR WEB TRAFFIC
- 13. About HotelsCombinedEXISTING WAYSTO MONETIZE YOUR SITE09.
- 14. About HotelsCombinedAFFILIATE PROGRAM 10. SIGNUP LINK TO OUR SITE VISITORS CLICK THE LINKS EARN!
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- 16. About HotelsCombined TYPE OFINTEGRATION11. Website Banner Ad Search Box http://www.hotelscombined.com/Place/Beijing.htm?a_aid=111111
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- 19. ARE YOU READY?14. • What is your current traffic count? • Is your audience interested in travel? • Do you have a promotion plan for this new section? • Are there any other affiliate products integrated on your website ? YOUR REVENUE CONVERSION
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- 21. Over 50% Cross-devicesearch before booking
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- 24. About HotelsCombined • FocusedMarket • UI/UX • Brand development • Mobile • Niche Marketing • Go the extra mile TIPS15.
- 25. About HotelsCombined • Win-WinPartnership – Find the Best Deal • Most adapted integration for your audience • Find the right commercial Model • Support during the integration process • Dedicated account manager SUPPORT …15.
- 26. ًشكراًجزيل Thank you Zaid DERBI HotelsCombinedMENA Zaid@HotelsCombined.com
Editor's Notes
- #5 Highlight these ‘selling points’ and the fact that while they are impressive, they are meaningless to a lot of clients Every accommodation site makes similar claims (Potential) Clients in Asia specifically often react by comparing us to [the most popular OTA in the respective market]
- #6 - Present the audience with the misconception. Leading into the topic of meta search in general.
- #8 Hotel Metasearch What is metaseatch? Examples across Industries- HotelsCombined, Insurance Comparison, Shopping Comparison, Home Loan Comparison. List Benefits for consumers List Benefits for affilliates
- #11 Engage Audience and try to get them to list customer benefits.
- #12 Bounce Rates: Agoda = 60%, Booking.com = 40%, Expedia = 30% (source: similarweb)
- #13 Raise the question what some of the concerns, challenges and traps might be in the Meta Search space are.
- #14 Briefly rattle off the different ways of monetizing your website and then focus on Affiliation
- #15 Briefly explain how affiliate marketing works. Talk about the different types available in the tourism and travel industry, Car Hire, Tours, Travel Insurance, Lots of people are using OTA, only one product versus hotel meta search giving the opportunity to access all catalogues with only ONE integration
- #17 Talk about Affiliate integration options PB, Co-Brand, WL, Search Box, API, Data Feed. Talk about costs Talk about integration time frame.
- #18 Travel Blog Example http://www.backpackers.com.tw/forum/hotel.php?s=c17ffb1eee6517111b77c48e5d954eda
- #20 - Perhaps add “funnel” visualization