DIGITAL LIBRARY OF GLTSBM,NEHRU NAGAR

3. The term business environment
means the sum total
of all individuals or
institutions & other
forces that are
outside the control of a business
enterprise but that may affect its
performance.

5. •Business environment is dynamic as it
keeps on changing in terms of
technological improvement, change in
fashion & tastes etc.
•Business environment is uncertain as it is
very difficult to predict future happenings.
E.g.- Change in IT & fashion industry.

6. •Business environment is a relative concept since it
differs from country to country & even region to
region. For e.g.- Demand of Sarees are high in India,
whereas it is NIL in France.
•Elements of business environment are closely inter-
related For e.g.- People can purchase better quality
of goods & services which will
improve their quality of life
because their incomes are
rising.
Quality

9. “We want this car”-
Can be heard from
many people earlier...
But not now

11. Economic
Environment
Technological
environment
Political
environment
Legal
environment
Social
environment
Dimensions
of Business
Environment

12. Economic environment consists of:
a) Gross domestic product
b) Inflation rate
c) Stock market indices
d)Interest rates
e)Value of rupee

13. In case of construction companies & automobile
manufacturers, low interest rates are beneficial
because they result in increased spending by
consumers for buying homes & cars.
People buy
them because
of lower rate
of Interest

14. Political Environment
Tu to gaya
AMBANI…
(Reliance outlets
being ban
in UP )

15. If the government provides subsidy in
the production of cotton garments it
will have positive impact on cotton
textile businesses.
Subsidy provided
on Raw
materials to
cotton textile
industry.

16. It includes:
a) Legislations passed by the
government
b) administrative orders
c) court judgment
d) decisions rendered by various
agencies at every level of
government
Government forced all
companies to put these
marks on food products!
Non- Veg
Veg

17. Advertisements of alcoholic beverages is prohibited on
Doordarshan.

18. It includes:
a) Scientific improvements and innovations
which provide new ways of producing goods
and services
b) New methods and techniques of operating
business

19. Because of technological
advancements, it has become
possible to book railway & air
tickets through Internet from
home, office, etc.

20. The social environment of business
includes the social forces like:
a) Customs & traditions
b) Social trends
c) Society’s expectations from
business
d) Values

21. The celebration of Diwali, Eid, Christmas & Guru
Parv in India provides significant financial
opportunities for greeting cards companies, sweets
or confectionary manufacturers, tailoring outlets &
many other related business. Great Opportunity
For Businessmen

23. Emerging Role of Women
in Indian Society-
Journey from Kitchen to
Cosmos

25. In past 25 years the role of women is
not like as today they were illiterate
and engaged in different household
tasks they were dependent on male
members, they were not free to take
any decision

27. Trend has been changed, now the women
are self dependent, literate, bold &
strong enough to take decisions.
More and more women are rising to the
leadership challenge, even in some of the
most male-dominated industries in this
competitive world.

29. Vanitha Narayan Neelam Dhawan
Kirthiga Reddy
Kumudh
Srinivasan Aruna Jayanthi

30. Naina Kidwai Arundhati
Bhattacharya
Chanda
Kochhar
Shikha Sharma Vedika Bhandarkar
Kaku Nakhate

31. Mary Kom
Sania Mirza
Saina Nehwal
Poonam Raut
Jwala Gutta
Karnam
Malleshwari

32. Deepika Padukone Priyanka Chopra Katrina Kaif
Shraddha Kapoor Anushka Sharma
Bipasha Basu

33. Mamta Banarjee
Indira Gandhi Priyanka Gandhi
Sonia Gandhi
Sushma Swaraj
Pratibha Patil

37. Through this presentation we conclude that
Women today are more practical and rational than
earlier.
She is more cognizant of her world today and she
understands her work pressures.
Today’s women no more feel that a career would
be at the cost of neglecting the family and
children. The Indian woman is also spending a lot
more money on her personal appearance.