The document discusses business opportunities in India during the COVID-19 pandemic. It begins by providing background on the coronavirus outbreak and recommendations to prevent spread. It then outlines the major economic impacts of the pandemic and lockdown in India, including losses in various industries, a drop in exports, issues faced by farmers, and declines in business activity and stock market performance. The document also discusses strategies for identifying business opportunities, including scanning the external environment and one's own skills. It defines innovation as converting opportunities into marketable ideas. Finally, it briefly outlines some sectors with potential for entrepreneurship in India.

1. Dr. Urvesh Chaudhery
Professor
Aravali College of Engineering and Management
Faridabad

2. 1. Impact of Pandemic CORONA on Indian
Economy
2. Business Opportunity Identification
3. Business Opportunities and need of the
hour in today’s Indian Environment

4.  The coronavirus outbreak has been labelled
a pandemic by the World Health Organization
(WHO).
 Coronaviruses are a large family of viruses
that are known to cause illness ranging from
the common cold to more severe diseases
such as Middle East Respiratory Syndrome
(MERS) and Severe Acute Respiratory
Syndrome (SARS).

5. To prevent the spread of COVID-19:
 Clean your hands often. Use soap and water, or
an alcohol-based hand rub.
 Maintain a safe distance from anyone who is
coughing or sneezing.
 Don’t touch your eyes, nose or mouth.
 Cover your nose and mouth with your bent elbow
or a tissue when you cough or sneeze.
 Stay home if you feel unwell.
 If you have a fever, a cough, and difficulty
breathing, seek medical attention. Call in
advance.
 Follow the directions of your local health
authority.

6.  In India up to 53% of businesses have specified a
certain amount of impact of shutdowns caused
due to COVID-19 on operations (FICCI survey).
 Various business such as hotels and airlines are
cutting salaries and laying off employees.
 Live events industry has seen an estimated loss
of ₹3,000 crore.
 A number of young startups have been impacted
as funding has fallen.
 A DataLabs report shows a 45% decrease in the
total growth.
 In Delhi, night light radiance fell 37.2% compared
to 1-31 March 2019. This was the biggest fall for
any metro in India. Bangalore fell 32% while
Mumbai dropped by 29%.

7.  Due to logistical problems following the
lockdown tea estates were unable to harvest
the first flush. So, Tea exports could drop up to
8% as a result.
 Same happened with the crops of vegetables and
fruits.
 From 20 April, under the new lockdown
guidelines to reopen the economy and relax the
lockdown, agricultural businesses such as dairy,
tea, coffee and rubber plantations, as well as
associated shops and industries, will reopen.

8.  On 23 March 2020, stock markets in India post
worst losses in history. SENSEX fell 4000 points
(13.15%) and NSE NIFTY fell 1150 points
(12.98%). However, on 25 March, one day after
a complete 21 day lock-down was announced
by the Prime Minister, SENSEX posted its
biggest gains in 11 years, adding a value
of ₹4.7 lakh crore (US$66 billion) crore for
investors.

9.  The Indian economy is expected to lose
over ₹32,000 crore (US$4.5 billion) every day
during. the first 40 days of the lockdown.
 The losses have incurred in manufacturing
sector, hospitality sector, travel and tourism,
e-commerce industry etc.

11. The chain of entrepreneurship
Creativity & innovation are the first stages of
successful entrepreneurial initiatives
Creativity
Innovation
Entrepreneurship
Thinking New
Things
Doing New
Things
Creating
value in the
marketplace

12. • Every time something happens,
positive or negative, I ask myself,
WHERE is the OPPORTUNITY here?
• How do you spot an opportunity?
Keep your eyes open all of the time
Business is all about selling
a product or service

13.  A business idea starts with an opportunity.
 A business opportunity exists when there is
demand for goods and services to meet the
needs and wants of community.
 Changes in the environment create
opportunities; cultural, social, legal,
economy, political,& technology (C-SLEPT).

14.  Good economic condition
◦ ↑ demand luxury cars, homes
 Increase number of working couples
◦ ↑ demand maids, babysitter
 Introduction of ICT
◦ ↑ demand computers, repairs,
knowledge, spare parts

15. Identifyin
g
the
needs
& wants
of
customers
Step 1
Scanning
the
environme
nt
&
evaluating
of self the
community
Step 2
Screening
of
business
opportuniti
es
Step 3
Selecting a
business
opportunit
y
&
preparing
a business
plan
Step 4

16.  Need – is something basic in life such as food,
drink, clothing and shelter.
 Want – is extension of need; craving for better
than the basic need.
◦ Need for food: Rice
◦ Want for food: Chicken Rice (Chicken Rice
Shop)
◦ Need for shelter: Renting a flat with 10
housemates
◦ Want for shelter: Renting a individual flat
 The better the economy of people, the more
business opportunities available for the
entrepreneurs.

17.  Human NEEDS and WANTS are unlimited.
 Next, translate the NEEDS and WANTS into
PRODUCTS or SERVICES.
 PRODUCTS – are physical forms e.g. car,
handphone, books.
 SERVICES – non-physical form, intangible
product e.g. cab service, telco network,
training.

18. 3 factors to be considered:
1) Environmental Scanning
- help identify business opportunities.
- 2 approaches:
i) Macro scanning
e.g. population, ethnics, average
income,
ii) Micro scanning
e.g. family size, Malay delicacies,
individual income.

19. 2) Self Evaluation
- to see what is available in oneself:
i) Experience
- match business with experience e.g.
engineer work with Public Work Dept
(JKR) will become a Civil Engineer.
ii) Knowledge & Skill
- do business on what he really knows
what to do e.g. Contractor must not
only knows how to manage his
business but also how to construct the
buildings.

20. 2) Self Evaluation (cont.)
- to see what is available in oneself:
iii)Financial situation
- business that is planned to be
implemented must match with financial
ability. E.g. Land owner can do housing
business.
iv) Interest
- select business based on his interest
e.g. a person with gardening hobby
can open nursery.
v) Networking
- good networking generate business
opportunity e.g. trading

21. 3) Values/Norms of the Community
- business opportunities need to be
coordinated with the religious’ and society’s
values or norms.
- Values and Norms = what is perceived as
useful and beneficial to the community.
- E.g. Incinerator in Kuala Langat, Nuclear-
powered electricity generator, poultry farm
nearby residential areas.

22.  Legality:
- ensuring the business opportunity is a legal one.
- E.g. selling pirate DVD, imitate product e.g. Crocs.
 Degree of competition;
- choose business that is not monopolized.
- E.g. supplying Sugar
 Capital requirements:
- to identify sufficient funds to finance the business.
- E.g. own money, debt financing, FDI.
 Risks involved:
- expecting the potential uncertainties & considering
the percentage of success & failure.
- E.g. sell 2nd hand cars

23. Technology is perhaps the
most dramatic force
shaping the marketing
environment.
Here, a herder makes a
call on his cell phone
• Simply understand that there is little
difference between obstacle &
opportunity
– able to turn both to their advantage
•The opportunities for potential
entrepreneurs are unlimited.
Seeing Opportunities

24.  After fulfill step 1 to 3,
it is time for the entrepreneur to
select a business opportunity.
 Then to prepare the business
plan.

26. “the process by which
entrepreneurs convert
opportunities into
marketable ideas.”
What is INNOVATION??

27. •A new product or service
•Enhancement of an existing product
•A new market for an existing product
•A new application for an existing product
•A source of grants or awards
•Better arrangements with suppliers
•Better promotion & advertising
•Greater efficiency of ordering
•New contact sources
Business
Idea

28.  Product Innovation: the changes in the things (product or
services) that an organization offers. E.g. new design of car, new
generation of aircraft A380.
 Process Innovation: the changes in the ways in which
product/services are created and delivered. E.g. JIT
Manufacturing.
 Position Innovation: the changes in context in which
products/services are introduced. E.g. Johnson & Johnson
product not only for babies, but also for adult.
 Paradigm Innovation: the changes in underlying mental
models which frame what the organization does. E.g. shift to low-
cost- airlines, online insurance.

29. Innovation
Process by which entrepreneurs convert
opportunities into marketable ideas. It is the
means by which they become catalysts for
change.
Definition
Creativity
The generation of ideas that result in the
improved efficiency or effectiveness of a system.
Are they the same???
Ideas that improve
Efficiency/effectiveness
of a system
Turning ideas into
Marketable
Goods / Services
3.1 Business Opportunity
3.2 Business idea
3.3 What is Innovation?
Strategies to Encourage Creativity & Innovation

30.  Invention: the creation of a new product,
service, or process, often one that is novel or
untried.
 Extension: the expansion of a product,
service, or process already in existence.
 Duplication: the replication of an already
existing product, service, or process.
 Synthesis: the combination of existing
concepts and factors into a new formulation.

32. Aviation &
Aerospace
Automotive Medical &
Health Services
Oil & Gas
Biotech/
Bioprocess
Marine
Engineering
Electrical &
Electronics
ICT
Building
Technology
Transport &
Logistics

33. 3.1 Current Economic Situation of India
3.2 Business Opportunity Identification
3.3 What is Innovation?
3.4 Scope of Entrepreneurship
Conclusion

34. FOR YOUR
PRECIOUS
ATTENTION