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   The environment in which all the business
    activities take place.
   “Business environment encompasses the
    climate or set of conditions, Economic
    , social,political, or institutional in which
    business operations are conducted.”
                                   (Arthur M.Weimer)
Aggregative

Inter-related

Relative

Inter-temporal

Uncertain

Contextual
First mover   Early warning    Customer
advantage        system          focus


  Strategy      Change
                              Public image
formulation      agent


              Continuous
               learning
INTERNAL            EXTERNAL
     ENVIRONMENT         ENVIRONMENT



  INTERNAL                           EXTERNAL
ENVIRONMENT        BUSINESS FIRM
                                   ENVIRONMENT
culture

  Company
                            Mission and
 image and
                             objectives
brand equity



Human and
                              Power
   other
                            structure
 resources
                   Top
               management
                structure
MICRO         MACRO
ENVIRONMENT   ENVIRONMENT
   CUSTOMERS
   COMPETITION
   SUPPLIERS
   MARKETING INTERMEDIARIES
   FINANCIERS
   PUBLICS
   POLITICAL AND LEGAL ENVIRONMENT
   SOCIAL AND CULTURAL ENVIRONMENT
   ECONOMIC ENVIRONMENT
   TECHNOLOGICAL AND PHYSICAL
    ENVIRONMENT
   NATURAL ENVIRONMENT
   GLOBAL ENVIRONMENT
BUFFERING
LEVELLING


            ANTICIPATION
RATIONING


            DOMINATING
CHANGING

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Business environment

  • 1.
  • 2. The environment in which all the business activities take place.  “Business environment encompasses the climate or set of conditions, Economic , social,political, or institutional in which business operations are conducted.” (Arthur M.Weimer)
  • 4. First mover Early warning Customer advantage system focus Strategy Change Public image formulation agent Continuous learning
  • 5. INTERNAL EXTERNAL ENVIRONMENT ENVIRONMENT INTERNAL EXTERNAL ENVIRONMENT BUSINESS FIRM ENVIRONMENT
  • 6. culture Company Mission and image and objectives brand equity Human and Power other structure resources Top management structure
  • 7. MICRO MACRO ENVIRONMENT ENVIRONMENT
  • 8. CUSTOMERS  COMPETITION  SUPPLIERS  MARKETING INTERMEDIARIES  FINANCIERS  PUBLICS
  • 9. POLITICAL AND LEGAL ENVIRONMENT  SOCIAL AND CULTURAL ENVIRONMENT  ECONOMIC ENVIRONMENT  TECHNOLOGICAL AND PHYSICAL ENVIRONMENT  NATURAL ENVIRONMENT  GLOBAL ENVIRONMENT
  • 10. BUFFERING LEVELLING ANTICIPATION RATIONING DOMINATING CHANGING