This document contains summaries of 10 business slogans. Each summary includes the slogan, competitors, and a brief company profile: 1. Red Bull's slogan is "Giving wings to people and ideas." It vitalizes the body and mind. Competitors include PepsiCo and Monster. Red Bull created the energy drink category. 2. PEL's slogan is "Change your life." It is Pakistan's pioneer electrical manufacturer. Competitors include Haier, LG, and Samsung. 3. Sony's slogan is "Re-lie on us for your comfort." It has a variety of TVs and projectors. Competitors include LG, Panasonic, and Samsung. Sony was

1. Mohammad Ali Jinnah University
“Top 10 Business Slogans”
Name:
Chandar Kumar
ID:
Sp12-bb-0011
Submitted To:
Ma’am Uzma Atif Jafri
Course:
Business English
Date:
21st -03-2013
Business English
Page 1

2. “Giving wings to people and ideas”
Red Bull's functional benefits are appreciated throughout the world by a
variety of people such as top athletes, busy professionals, active students
and drivers on long journeys. Thanks to its unique formula, Red Bull
vitalizes body and mind.
Market Competitor: PepsiCo, Inc, monster Beverage Corporation,
Sentry Holding Limited
Company Profile:
In 1987, Red Bull not only launched a completely new product, it created a
whole new product category — Energy Drinks. From day one, Red Bull has
been giving wings to people and ideas, setting many milestones in sports
and culture.
Business English
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3. “Change your life”
COMPETITOR:
Haier LG Samsung, Dawlance
Company Profile:
Pak Electrons Limited (PEL) is the pioneer manufacturer of electrical goods
in Pakistan. It was established in 1956 in technical collaboration with M/s
AEG of Germany.
Business English
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4. “Re-lie on us for your comfort”
Sony has developed a myriad of Television and Projectors, as well as
accessories, to cater to all types of lifestyle and business needs. Those
seeking the latest in technology can look to our cutting edge LCD TVs. If you
wish to enjoy a home theatre experience, select from our Home Theatre
Projectors or Projection TVs. We also have a line-up of Business Projectors
to fit your purpose.
COMPETITOR:
LG, Panasonic, Samsung, Toshiba
Company Profile:
The Sony Corporation established on May 7 1946 in Japan. Sony
Corporation, commonly referred to as Sony, is a Japanese multinational
conglomerate corporation headquartered in Konan Minato, Tokyo, Japan
Business English
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5. “Melts in your mouth”
Kit Kat is a chocolate-covered wafer biscuit bar confection that was
created by Row tree’s of York, England, and is now produced worldwide
by Nestlé, Each bar consists of fingers composed of three layers of wafer,
covered in an outer layer of chocolate. Each finger can be snapped from the
bar separately. Bars typically have 2 or 4 fingers. Larger Kit Kat Chunky
bars are also popular.
COMPETITOR:
Cadbury, Milka
Company Profile:
KIT KAT, one of the world's leading chocolate brands, has a fascinating
history.
In the late 17th century in London a literary & political club frequently met
at a pie shop, owned by pastry chef Christopher Catling. The group called
itself the Kit Kat club, using an abbreviated version of the owner's name.
Business English
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6. “Nothing is Impossible”
Shoes are great for indoor action or casual wear. The full-grain leather
construction provides maximum comfort and durability.
Competitors:
Nike, Puma, Reebok
Company Profile:
The foundation Of Adidas in18 August1949 - adidas is registered as a
company, named after its founder: 'Adi' from Adolf and 'Das' from Dassler.
Business English
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7. “Paint Your Imagination”
We at Berger Paints are committed to provide full satisfaction to our
customers with respect to Quality, Reliability and Delivery and attain
Quality Leadership for all products that are offered by us. We shall achieve
this goal by:
Upgrading our Technology continuously to meet expectations of customers.
Competitor:
Jamaica Paint
Company Profile:
Berger was established two centuries ago and now it has grown to become
one of the world’s largest paints manufacturer. In Pakistan, history of
Berger is as old as history of Pakistan. Berger started its operations in
Pakistan in 1950 and was the first organized Paint Company to offer
premium products through import from the United Kingdom.
Business English
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8. “Fueling Coffee Addiction Everywhere”
We’ve always believed in serving the best coffee possible. It's our goal for
all of our coffee to be grown under the highest standards of quality, using
ethical sourcing practices. Our coffee buyers personally travel to coffee
farms in Latin America, Africa and Asia to select the highest quality beans.
And our master roasters bring out the balance and rich flavor of the beans
through the signature Starbucks Roast.
Market Competitors: McDonald's Corp (MCD.N), Chipotle Mexican
Grill Inc (CMG.N), Nescafe
Company Profile: Our story began in 1971.Back then we were a roaster and
retailer of whole bean and ground coffee, tea and spices with a single store
in Seattle’s Pike Place Market. Today, we are privileged to connect with
millions of customers every day with exceptional products and nearly
18,000 retail stores in 60 countries.
Business English
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9. “Life is our Life’s work”
Pfizer Parke Davis’ is created to reach out to patients in need of affordable
medicines, which are safe, efficacious and adhering to the highest quality
standards of manufacturing. This launch marks the beginning of a new era
for Pfizer in Pakistan, poised to achieve leadership in more therapeutic
areas with the launch of this division
Pfizer Company profile:
Company Competitor: Glaxo Smith Kline, Abbot, Roach, Bosch, Getz,
R&B
Company Profile:
Founded in 1849, Pfizer is the world’s largest research-based
pharmaceutical company taking new approaches to better health. The
company discovers, develops, manufactures and delivers quality, safe and
effective prescription medicines to treat and help prevent disease for both
people and animals.
Pfizer partners with healthcare providers, governments and local
communities around the world to expand access to medicines and to
provide better quality health care and health system support. At Pfizer,
nearly 90,000 colleagues in more than 90 countries work every day to help
people stay happier and healthier longer and to reduce the human and
economic burden of disease worldwide. The company’s overreaching
purpose is to work together for a healthier world.
Business English
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10. “Moving Forward”
Toyota cars are very comfortable and luxury when you ride your desire will
exceed your feelings.
Competitor: Honda, Suzuki
Company Profile: the Toyota Company established on August 28, 1937 in
Toyota-Cho, Toyota City Japan
Ever since it’s founding, Toyota has sought to contribute to a more
prosperous society through the manufacture of automobiles, operating its
business with a focus on vehicle production and sales.
To celebrate its 75th anniversary, the company has compiled 75 Years of
Toyota. Have a look at the company's progress over the last three-quarter
century.
Business English
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11. “Desire Things”
We are the number one provider of women swear and lingerie in the UK, and are
rapidly growing our market share in menswear, kids wear and home, due in part to our
growing online business. Overall, our clothing and home ware sales account for 49% of
our business. The other 51% of our business is in food, where we sell everything from
fresh produce and groceries, to partly-prepared meals and ready meals.
Competitor : Levis , Bonanza Denizen
Company Profile: the M&S founded in 1884 in Leeds, west Yorkshire. The founder of
M&S is Sir Michael Marks Thomas Spencer, the head quarters are located in City of
Westminster, London, England
We are one of the UK’s leading retailers, with over 21 million people visiting our stores
each week. We offer stylish, high quality, great value clothing and home products, as
well as outstanding quality foods, responsibly sourced from around 2,000 suppliers
globally. We employ over 78,000 people in the UK and abroad, and have over 700 UK
stores, plus an expanding international business.
We are the number one provider of women swear and lingerie in the UK, and are
rapidly growing our market share in menswear, kids wear and home, due in part to our
growing online business. Overall, our clothing and home ware sales account for 49% of
our business. The other 51% of our business is in food, where we sell everything from
fresh produce and groceries, to partly-prepared meals and ready meals.
Business English
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12. Cost Effective Soda (My Product)
+
+
=
“Will Boost Your Energy”
The combinations of Water + Sugar + Fizz (put it into a
can) = Costs less than Rs.10
WRITE COCA-COLA ON THE CAN AND YOU CAN CHARGE
Rs.30
Business English
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13. http://www.starbucks.com/about-us/company-information/product-advisories
http://energydrink.redbull.com/company
http://www.kitkat.com/
http://www.bergerpaints.com/id/105/Quality-Policy/
http://www.pfizer.com.pk/MainPageView.aspx?q=166
Business English
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