1. Fundraising = Common Sense
PRESENTED BY JIM ESKIN, EXTERNAL AFFAIRS COUNSEL
A Fundraising Briefing Presented To
The Puerto Rican Heritage Society
Board of Directors and Members
January 23, 2016
2. A Starting Point
1. Others ask for and get gifts all the
time.
2. Yours is a cause worth supporting.
3. Question: What does success look
like?
4. Let’s harness the power of
common sense!
17. FOR MORE INFORMATION CONTACT
Jim Eskin
External Affairs Counsel
Cell: 210.523.8499
jeskin@aol.com
Editor's Notes
Bill Clinton – master politician – knew the value of meeting with people face-to-face, getting to know them, identifying with them. (How many times did he tell people – and demonstrate to them -- “I feel your pain”? This helped get him elected.)
The scoreboard “ask” is OK, but it’s not as personal. Asking in person increases your chance of hearing “yes.” The person you’re asking likes to know you made the effort to plan the moment, to make it special and important – because it is. Again, just ask any woman.
Bill Clinton – master politician – knew the value of meeting with people face-to-face, getting to know them, identifying with them. (How many times did he tell people – and demonstrate to them -- “I feel your pain”? This helped get him elected.)
The scoreboard “ask” is OK, but it’s not as personal. Asking in person increases your chance of hearing “yes.” The person you’re asking likes to know you made the effort to plan the moment, to make it special and important – because it is. Again, just ask any woman.
Little fish are tasty, but compared to big fish, they’re just hors d’ouvres.
You can’t win unless you pick some numbers. You have to play.
Your competitors may be just as big, just as strong, just as hungry as you are.
Brochures are impersonal. Most end up in the trash.
It’s not a contest or competition. And it should never be a fight. Have a good time!
