The document provides information about Busara Leadership Partners, a multidisciplinary advisory and consulting firm. It outlines their vision to be the leading partners to leaders, mission to work with and develop leaders, and focus areas which include integrated governance, strategic projects, public strategy, and talent development. The document describes their approach of using self-accountability, creativity, innovation, passion, and enjoyment. It then gives examples of services provided by different parts of the firm related to governance, projects, public strategy, and an overview of key team members and their experiences.

1. Multidisciplinary talent, thinking and approaches for competitive and comparative advantage

2. Our focus ….. who we are

3. Our passion ….. why we do it

4. Our approach and competencies ….. what we do and how we do it

5. Our team7/31/20102Contents

6. VisionTo be the leading partners to leaders MissionTo be the most sought after advisory and consulting firm that works with and develops leaders to make decisions and to do what makes a positive impact in their organisations in a sustainable manner

7. 7/31/20104Busara Leadership Partners

8. Self-accountability: Our personal ethics are the foundations to our professional ethics. We are responsible for own actions andattitudes. We do what we do because we want to and we love what we do. Thus we hold ourselves to thehighest standards and responsibility. It is only in our capacity to be accountable for everything we do. Asclients, you can hold us accountable for the commitments we jointly agree to.Creativity:Creativity is a vital business skill in generating solutions and retaining a competitive edge. Uncertainty andchange energise us. We are driven to constantly look for fresh approaches and new ideas in everything we do,anchored in the knowledge, experience and capabilities in our diverse fields of expertise. Innovation:We are restlessly driven to always infuse and introduce something new in everything that we do. We do notjust think about new ways of doing things, we bring them to life by implementing them.Passion:We get immense fulfilment and joy in what we have chosen to do with our lives, which is the best motivationwe need to achieve what we set out to do and to meet the commitments we make. We are constantlyrejuvenated to find solutions for ourselves and for the people we work with. Enjoyment:We love what we do and always make a conscious choice to do what we love to do. Thus clients are assured toget the best thinking and execution for the task at hand.7/31/20105Motivations

9. Our focus ….. who we are

10. Our passion ….. why we do it

11. Our approach and competencies ….. what we do and how we do it

12. Our team7/31/20106Contents

13. To have effective boards that have accountability for the strategy, performance, risk management and internal control of the organisation as a result of being composed by adequate, balanced, competent individuals.To turn vision into reality by implementing projects skillfully and efficiently.To develop powerful brands and businesses for companies that are forward thinking.To help you to connect your business to your strategy and your strategy to your customers in the best possible way.7/31/20107Our passion ….. why we do it

14. Our focus ….. who we are

15. Our passion ….. why we do it

16. Our approach and competencies ….. what we do and how we do it

17. Our team7/31/20108Contents

18. 7/31/20109How we do it Helping organisations make quality decisions to drive sustainable growth Busara Integrated GovernanceDeveloping and supporting effective leaders to achieve their goalsBusara Public Creating market driven growth strategies that drive and sustain competitive advantage Busara Strategic Projects Turning strategy into leadership - project, programme and change managementBusara Intel Capacitating the business with the right skills to deliver on the vision and the strategyWe are leading partners to leaders providing expertise and capabilities that are innovative, creative, contextually relevant, personalised and tailor-made.

19. Busara Integrated Governance7/31/201010

20. We developindividuals at board and executive level thatinspire sound sleep and growinvestmentsin a sustainable manner.

21. Board Dynamics advisory & evaluations; Board Member Search;Board & Committee Inductions; One-2-one & Tailor-made Director Coaching & Executive Coaching;Tailored one-2-one and small group induction on King 3, Companies Act 2008, expanded Audit Committee responsibilities using a case study method;Developing and updating corporate governance frameworks to comply with Companies Act 2008 and relevant sector/industry legislation; Independent strategic capability assessment of leadership teams and the people they lead in organisations.7/31/201012Busara Integrated Governance

22. Where individuals are specialist, technically proficient and experts in their fields, we develop them into strategic, well-rounded directors so that they are able to translate their knowledge into their new roles as board members for a more effective board since varied perspectives improve discussion, creativity and decision-making .

23. Where individuals have the skills and knowledge to be effective board members, we develop a programme to get them visibility in the right markets.

24. Where individuals are appointed for their business, personal or political ties, or else for their ability to add symbolic lustre to a board, we develop a personalised coaching programme to supplement and complement their existing skills and knowledge so that they add real value in developing business strategy for the long-term sustainability of the company, to understand their responsibilities as board and/or committee members as detailed in the Companies Act 2008, King 3 and/or any other relevant corporate governance guidelines pertaining to your company’s jurisdiction.

25. We are practitioners that work with integrity and confidentiality with all our clients, individuals and groups. 7/31/201013Why we are the partners for you?

26. We are qualified practitioners that are not bringing off the shelf solutions, but the appropriate capabilities, skills and expertise that can respond and add value in the existing situation.We tailor–make programmes for individual’s and groups who want to increase their knowledge in a specific field of interest, beyond corporate governance, working with the most appropriate experts and partners, where required.We work with investment companies and groups, trustees, directors joining boards in new industries or sectors, directors that want to update their corporate governance and/ or industry knowledge, international and local investment missions, business, civic and government leaders, amongst others.We are available to present in seminars (in-house and in the public arena) and to provide one-to-one coaching and to small groups on King 3, Companies Act 2008, Audit Committees’ role & responsibilities and general board member induction. We are knowledgeable of UK governance developments as well.We are available for public speaking on ‘Fit for the Boardroom’, ‘A Women’s Place is in the Boardroom’ or any Corporate Governance and Boards of Directors issue.We have the capabilities to assist you in shaping your organisation and building the right capabilities to best achieve your goals in the present and into the future.7/31/201014Why we are the partners for you?

27. We have executive and management experience and capabilities in diverse sectors.We have board expertise and capabilities which contribute to vibrant discussions guided by the case study method of coaching that we use.

28. We have equivalent and divergent skills, experience and knowledge as executive managers and board members thus are practical and experienced to advise and engage on issues to the benefit of the client.

29. We offer excellent value for money and ongoing partnerships with a strong performance measurement mindset.

30. We will ensure that we know, understand and do in the best interest of the organisation and/or individual in executing the brief.

31. We have the capabilities to provide innovative contributions to existing strategic concepts and plans and to develop new ones, as the assignment necessitates because of our experience-based starting point in everything we do.

32. We have the proficiency to work with, provide independent analysis and advice leadership team members with as much passion, interest in your success, self-accountability and mindset as you would get from the equivalent expertise thought be only found in full-time resources.

33. We offer services through a channel at a time and in the place that suits the client. Personalised and tailor-made services.7/31/201015Why work with us

34. Busara Strategic Projects7/31/201016

35. We are leading partners in project, programme and changemanagement

36. 7/31/201018“Strategy gets you on the playing field, but execution pays the bills”. (Gordon Eubanks, industry pioneer)

37. What we can do for you?We are experienced practitioners that work on medium to large projects across all industries

38. We have capabilities and experience in systems Development, Training, Change Management and Process (Re)Design of projects

39. We work on a minimum of 6 months project consulting – preferably > 1 year

40. We can take full project ownership or be part of programme resource augmentation

41. We employ the PMBOK Methodology

42. We have Project Auditing capability7/31/201019

43. Why we are the partners for youWe, as project managers, seek to understand business constraints and use them to develop project solutions together with the client

44. We take the time to understand fully the impact of the implementation on the business and we focus on minimising them while delivering on our targets

45. We utilise effective stakeholder management processes and communication instruments to ensure support to those directly impacted

46. We implement effective quality management processes and ensure timely and effective reporting to designated key stakeholders across all levels of the organisation

47. We employ rigorous time, cost and scope management processes and we, at the same, remain sensitive to the changing objectives of the business

48. We incorporate milestone gates to minimise risk and to ensure continuous alignment to objectives7/31/201020

49. Busara Public7/31/201021

50. Helping leaders develop and drive market driven strategies that transform businesses and move them forward

51. Critical issues you may be dealing with that we can help addressWe aren’t growing as fast as we’d like...Our business is not as innovative as it should be...Senior management does not know how to drive brand management...We are losing share to (new) competitors...It’s getting harder and harder to differentiate and cut through the clutter...We need to deliver a more consistent customer experience...We don’t know who are customers are or who we should be targeting anymore...We don’t know how to measure how effective our marketing is...Where is our new source of growth going to come from?We need to do more with less...We need to find effective and meaningful ways to engage with our customers and stakeholders7/31/201023What we can do for you

52. Helping You Think Thinking With YouBusara Public Engaging With StakeholdersWhat we can do for you Brand Strategy

53. Marketing Strategy

54. Communication Strategy

55. Media Strategy

56. Strategy Facilitation

57. Leadership Coaching

58. Leadership Mentoring

59. Public Relations

60. Public Speaking (In-house & public arenas) 7/31/201024

61. Coaching and MentoringAs your strategic partner we will add ongoing value to the strategic thinking of your management team by:Advisory capacity with respect to marketing strategy and related impacts to business strategySharing of ideas of the related industries, global and local trends, marketing and strategy processes, marketing operations and controllingIdentify brand and growth opportunities within the businessWorking in collaboration with your other strategic partners ensuring that brand strategy is brought to life through the appropriate communication channelsStrategy FacilitationWe will facilitate “strategic conversations” that will help you :Rethink the way you do businessGenerate innovative solutions to business problemsBecome “unstuck” and identify prioritised market opportunities Create a common visionMobilise the business towards action 7/31/201025Helping You Think

62. 7/31/201026Thinking With You “The job of brand building belongs to the entire organization, not just the marketing department. To truly unite your entire enterprise around this goal requires a unique, powerful, and relevant brand promise, and a plan for delivering it consistently”

63. There’s a lot more to a brand than a logo and tagline. Our brand services:

64. Brand Strategy

65. Market definition and Brand positioning

66. Brand portfolio

67. Brand architecture and naming

68. Corporate Reputation

69. Brand Activation (bringing the strategy to life)

70. Employee engagement

71. Customer experience

72. Brand Management - Organizational capabilities and competenciesBrand Performance- Brand metrics/measurementBrand Strategy“Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand” David Ogilvy

73. 7/31/201027Thinking With You A holistic approach to achieve superior growth in increasingly competitive markets.

74. Strategy development involves: - Market analysis - transforming a deep understanding of customer benefits, needs and buying processes into marketing programs that deliver customer value. - Market sizing and demand assessment – delivering a realistic picture of which opportunities to pursue and – equally important – which to avoid. - Competitive analysis – identifying sources of strength and areas of weakness relative to competitors as a foundation for developing competitive advantage. - Product positioning and differentiation – finding untapped customer segments, locate gaps in your offerings, determine your degree of differentiation, and assess your positioning. Channel management and optimization – ensuring that your channel strategy delivers maximum value, and that sales and marketing are working together to deliver the best results.

75. Marketing accountability and effectiveness - Investment allocation- Marketing mix optimizationMarketing StrategyFinding opportunities.Delivering results

76. 7/31/201028Thinking With You Applying tools, creativity and innovativethinking.For greatest effectiveness.Communication and Media StrategyMarketing communications strategy – developing effective strategies for your newest products or services or evaluate your current marketing communications efforts.

77. Communication Strategies include:

78. Developing the key communication content (internal and external communication) based on the brand promise (value proposition) - Identifying the marketing (consumer) and media target groups (based on media analysis) - Outlining the communication vehicles (ATL, BTL, Through the line) that will best suit the brand promise and engage the target market- Developing the timing schedule (e.g. publications, ATL/BTL flight times) to maximise spend effectiveness- Defining the communication budget and the allocation of optimal resourcing- Developing the metrics against which to measure the efficacy of the strategy (e.g. Brand awareness, image, consideration etc)

79. Why we are the partners for youBecause our sweet spot is the marriage of strategy and execution, we don’t just offer insight. We help make it happen, whether that means a clean handoff to your team or taking work off your shoulders to ensure you meet aggressive deadlines.

80. We are not merely strategic developers, we work with clients throughout the company, product and customer lifecycles, from helping to identify, evaluate and exploit new market opportunities to refining and re-energizing existing businesses, brands, and strategies

81. We have proven tools and methodologies as well as experience to deliver practical strategies that are implementable

82. We see ourselves as the “objective outsiders” who sound the wake-up call, challenge entrenched ideas, asks the tough questions, and provoke fresh thinking about the challenges you face

83. Our strategy development focuses on market research informed brand positioning, strategy development and implementation. As business owners we understand why you are in business in the first place and our methodologies are strongly rooted in the pursuit of commercial gain.7/31/201029

84. Our focus ….. who we are

85. Our passion ….. why we do it

86. Our team7/31/201030Contents

87. Our Team Leading partners to leaders providing expertise and capabilities that are innovative, creative, contextually relevant, personalised and tailor-madeIndustry ExperienceThought LeadershipCompetence in Project Management and MethodsTopic Expertise 7/31/201031

88. 7/31/201032Our Team Dudu MsomiChief Executive OfficerHead : Busara Integrated Governance Tumi MphahleleDirector Head: Project and Programme ManagementLebo Biko Director Head: Busara Public

89. 7/31/201033Dudu Msomi Education:Dudu Msomi has qualifications in B.A. Hons (University of Natal, Durban, 1992); Postgraduate Diploma in Advertising and Marketing (AAA School of Advertising, Jhb, 1995); Postgraduate Diploma in Corporate Governance (Rand Afrikaans Universiteit, 1998); Programme for Management Development and a Masters in Business Administration (GIBS, University of Pretoria; 2001 & 2007). She read towards Corporate Law (King 3 and Company Act 1973 & 2008) at the University of Johannesburg in 2009.Skills:Dudu has deliberately chartered a career across disciplines that constitute organisations to have a holistic appreciation, working familiarity and comprehension of organisations, leadership calibre & styles, the requisite skills sets and knowledge and business processes that consistently drive performance. Dudu has also worked in multi-stakeholder environments to horn in her lobbying, influencing, communication and strategic skills. To this end, she diagnosis business and human problems intuitively and has a multi- disciplinary approach to solution finding that are ‘fit for purpose’, not mere theory and trends. Dudu has a pioneering spirit and tenacity , keenly observant thus continually finding white spaces where they are not obvious. She is driven by ‘tangible’ and credible results – making sure that whatever project she is involved in, there is a measurable difference through her contribution and as part of a team. Career:Dudu started her career as an Account Executive at Saatchi & Saatchi in 1995 where she was responsible for the Pepsi Cola, Gobodo, Clairol and Lovers Plus Condoms accounts. She was promoted to the position of New Business Manager in 1996 with responsibility for bringing in new accounts and also acted as change agent and spokesperson for the company. Dudu worked closely with the Chief Executive to develop a business case for Saatchi & Saatchi International to reduce its equity in favour of Black shareholder making Saatchi & Saatchi South Africa one of the first black empowered companies long before BBBEE became legislation. Her next position was that of Employment Equity Manager in 1998, which was offered to her on inspiration of her obvious passion for the business case for credible and genuine transformation, change management and social responsibility.

90. 7/31/201034Dudu Msomi cont’dHer next assignment was as Account Director responsible for the Visa, National Lottery (assisting Uthingo develop the marketing and advertising strategy to win bid from government), Black Economic Empowerment Commission and SOS Children’s Villages accounts. In 1999, Dudu took up a position as Group Human Interests Director where she established a formal Human Resources discipline which never existed before. She was responsible for implementing special projects (general management responsibilities), developing HR processes and systems and developing the EE strategy and plans and the implementation thereof. Dudu also represented the Saatchi & Saatchi on the AAA Board, the Advertising Standards Association Properties Committee, the Black Management Forum and the Institute of People Management Board. At the end of her tenure in December 2001, Saatchi & Saatchi had 70% female senior management and 60% black representation and females of all races amongst employees. In 2002, Dudu was appointed as Deputy Director at the Life Offices’ Association (LOA) where she was responsible for lobbying key stakeholders in order to facilitate transformation and influence policy. She was the initiator and the project leader of the Life Offices Association (LOA) BEE Charter (the input to the financial services charter) and the LOA negotiator on transformation of the financial sector in NEDLAC. In 2003, Dudu became Project Director at the Institute of People Management (IPM) whilst the incumbent CEO was on sabbatical before accepting the position of CEO in 2004. In 2006, Dudu entered into a partnership with Ascentys Management Consulting and her main client was the Young Presidents’ Organisation (YPO) with the brief to create awareness and growth YPO in Africa, particularly attracting indigenous people into the organisation. In 2007, Dudu became the Managing Director of Ascentys Management Consulting. Her areas of responsibility were general management, marketing and business development and resourcing client projects in the capacity of project leadership and ICT strategy development. Dudu also writes for publishing in diverse media (print and online) and academic journals on leadership, corporate governance, boards and entrepreneurship amongst other topics. She holds several board directorships in the information technology, financial services industries and an agricultural research organisation.

91. Tumi MphahleleTumi Mphahlele holds a B.Sc degree from UCT, a Postgraduate Diploma in Marketing and a Diploma in Datametrics from UNISA as well as an MBA from GIBS (Pretoria). She has worked across a range of industries, including banking, insurance, petrochemicals and resources in roles that include Project Management, Business analysis, Process Redesign, Training and Change Management.Tumi’s experience in these industries includes leading projects in systems development, shared services implementation and customer relationship management. She has also worked in process design on a key strategic programme that implemented a new, separate business for a multinational client.Tumi’s has managed different projects with varying degrees of emphasis in people, process and technology and this puts her in a position to fully appreciate issues of integration and interdependencies in projects and programmes. Employment HistoryHead: Project and Programme Management Busara Strategic Projects 2009 to dateConsulting/Project Manager Accenture (South Africa) 2007 - 2009Project Manager Nedbank Limited 2005 – 2007Business/Lead Analyst Nedbank Limited 2002 – 2005Business Analyst: STRATE Project Standard Corp & Merch Bank 2000 – 2002Scientist: Vehicle Fuels Projects Sasol Oil R&D 1995 - 2000 7/31/201035

92. Lebo Biko Education She has a B.Comm (in Economics and Finance), Management Advancement Programme Certificate and an MBA, all from the University of the Witwatersrand. Skills Relebogile Biko, better known as Lebo, is a seasoned marketing and business growth strategist, with nearly 12 years of strategy development and implementation experience. Her experience spans across the business value chain – from operational involvement through to strategy development, ensuring the crafting of practical, implementable strategies. Lebo is an experienced problem solver, working with executives to (re)innovate or (re)define the next phase of their “s-curve” – from strategy refinement and focus through to business restructuring and market proposition development. Through the years she has had exposure to numerous industries and markets, giving her the unique ability to successfully apply best practice lessons to develop creative solutions. Past assignments have included developing market driven growth strategies, market entry strategies, including opportunity identification in other African countries as well as distribution channels for new and existing products. Lebo has strong a personality with superior communication skills and an ability to connect at all levels of an organisation.CareerUntil recently, she was the Managing Director of BBDO Consulting South Africa, a top, global management consultancy focused on strategic marketing. The aim of the consultancy was to assist organisations to be more market-oriented, offering services that encompass all aspects of marketing and brand equity management. 7/31/201036

93. Lebo Biko Career cont’dCovering everything from analysis to strategy development, implementation and monitoring, BBDO Consulting ensured that the companies engaged with consistently placed the market and their target group/stakeholder requirements at the centre of both their fundamental strategy as well as their day to day business operations. As a consultancy, BBDO Consulting provided clients with advice and solutions that helped them to exploit commercial and differentiation potential. Lebo was part of the founding team of BBDO Consulting in 2006, providing strategic development support for some of the company’s initial group of clients. As Managing Director she was not only the operational and strategic head of the business, she often acted as principle consultant on key projects, driving strategy development for clients. Clients spanned across private and public sector as well as across various industries. Most were leaders in their areas or very strong contenders. Prior to taking up a position with BBDO, Lebo was a strategy consultant at a well-established management consulting firm, Perry and Associates, which specialises in strategy development for leading blue chip companies, parastatals and medium-sized firms in South Africa and Southern Africa. She was involved in consulting to a wide range of clients and industries on market driven growth strategies, market entry strategies, including opportunity identification in other African countries as well as distribution channels for new and existing products.Her career began at Southern Africa’s largest soft drinks manufacturer, Coca- Cola Southern and East Africa, where she gained experience in branding, consumer and trade marketing and strategy development for existing and new products. On leaving Coca-Cola after 4 years, she was Channel Manager for the company’s 3rd largest national account channel and the only one generating double-digit growth. Her role was to provide strategic direction to the company, its bottling system and customers on the key marketing imperatives to drive growth. 7/31/201037

94. 7/31/201038Contact Us Dudu Msomi Chief Executive OfficerBusara Leadership Partnerswww.busaraleadershippartners.co.zaContact Details Office: 0861 000 741Cell: +27 82 9200 751dudum@busaraleadershippartners.co.za