10 step guide to social link building by hub spotPeerasak C.
This document provides a 10-step guide to social link building. It discusses strategies like guest blogging, contests, controversy, directories, lists, defining new concepts, how-to content, badges, social networks, and content distribution. Each strategy is explained and an example is given. Tips are provided for effectively implementing each strategy to attract quality inbound links. The document emphasizes that link building is important for search engine optimization and exposure but must be complemented by capturing leads and nurturing relationships.
This document provides a 10-step guide to social link building. It discusses strategies like guest blogging, contests, controversy, directories, lists, defining new concepts, how-to content, badges, social networks, and content distribution. Each strategy is explained and an example is given. Tips are provided for effectively implementing each strategy to attract quality inbound links. The document emphasizes that link building is just one part of marketing and leads should be nurtured. It encourages tracking performance to improve customer acquisition.
Este novo guia vai te ensinar como aumentar as ligações de entrada por meio de:
* Redes sociais como Facebook, Twitter e Pinterest
* Blog convidado e conteúdo
* Os concursos e promoções
* E mais!
This document discusses new trends in search engine optimization (SEO), including algorithmic changes by Google that favor authoritative, factual content (Penguin, Panda). It also covers the rise of social signals through Google+ and how establishing an online identity and network on Google+ can aid search rankings. Finally, it discusses how providing structured, semantic content aligned with Google's Knowledge Graph can surface websites in richer, more visible ways in search results.
Virtual assistants and outsourced teams are two options for backlink building. Virtual assistants offer more communication and quality links but cost more, while outsourced teams can build links more quickly but with less oversight. The best option depends on a company's needs - a virtual assistant may be better for comprehensive SEO work while an outsourced service could suffice for backlinks alone due to lower cost. Quality links are more important than quantity regardless of approach.
Tim Grice talks about future proofing your SEO strategy to prevent being penalised by one of Google's frequent algorithms. SEO has to be an integrated part of the marketing campaign and not in a silo.
Design it yourself the marketers crash_course_in_visual_content_creationVasco Marques
This document discusses why visual content creation is challenging for many marketers. It notes that compelling visuals today need to appeal to lifestyle and values to be shared on social media, requiring less staged photography and more emotional responses. However, the marketers sharing content on social channels are often not designers or photographers. Additionally, not every company has in-house photographers or designers. It concludes that providing practical tips and tools can help marketers create better visual content.
Search Marketing Theatre; SEO + Social = ROI; How they combine to benefit YOU...TFM&A
The document discusses how social media and search engine optimization (SEO) can be combined for return on investment (ROI). It provides an overview of an online marketing agency and its focus on strategic techniques like SEO, pay-per-click advertising, and social media integration. Key components of SEO are explained like keyword research, targeted messaging, and relevant landing pages. Off-site optimization techniques through link building on social media platforms, blogs, and article marketing are also outlined. The importance of quality content for both SEO and social media success is emphasized.
10 step guide to social link building by hub spotPeerasak C.
This document provides a 10-step guide to social link building. It discusses strategies like guest blogging, contests, controversy, directories, lists, defining new concepts, how-to content, badges, social networks, and content distribution. Each strategy is explained and an example is given. Tips are provided for effectively implementing each strategy to attract quality inbound links. The document emphasizes that link building is important for search engine optimization and exposure but must be complemented by capturing leads and nurturing relationships.
This document provides a 10-step guide to social link building. It discusses strategies like guest blogging, contests, controversy, directories, lists, defining new concepts, how-to content, badges, social networks, and content distribution. Each strategy is explained and an example is given. Tips are provided for effectively implementing each strategy to attract quality inbound links. The document emphasizes that link building is just one part of marketing and leads should be nurtured. It encourages tracking performance to improve customer acquisition.
Este novo guia vai te ensinar como aumentar as ligações de entrada por meio de:
* Redes sociais como Facebook, Twitter e Pinterest
* Blog convidado e conteúdo
* Os concursos e promoções
* E mais!
This document discusses new trends in search engine optimization (SEO), including algorithmic changes by Google that favor authoritative, factual content (Penguin, Panda). It also covers the rise of social signals through Google+ and how establishing an online identity and network on Google+ can aid search rankings. Finally, it discusses how providing structured, semantic content aligned with Google's Knowledge Graph can surface websites in richer, more visible ways in search results.
Virtual assistants and outsourced teams are two options for backlink building. Virtual assistants offer more communication and quality links but cost more, while outsourced teams can build links more quickly but with less oversight. The best option depends on a company's needs - a virtual assistant may be better for comprehensive SEO work while an outsourced service could suffice for backlinks alone due to lower cost. Quality links are more important than quantity regardless of approach.
Tim Grice talks about future proofing your SEO strategy to prevent being penalised by one of Google's frequent algorithms. SEO has to be an integrated part of the marketing campaign and not in a silo.
Design it yourself the marketers crash_course_in_visual_content_creationVasco Marques
This document discusses why visual content creation is challenging for many marketers. It notes that compelling visuals today need to appeal to lifestyle and values to be shared on social media, requiring less staged photography and more emotional responses. However, the marketers sharing content on social channels are often not designers or photographers. Additionally, not every company has in-house photographers or designers. It concludes that providing practical tips and tools can help marketers create better visual content.
Search Marketing Theatre; SEO + Social = ROI; How they combine to benefit YOU...TFM&A
The document discusses how social media and search engine optimization (SEO) can be combined for return on investment (ROI). It provides an overview of an online marketing agency and its focus on strategic techniques like SEO, pay-per-click advertising, and social media integration. Key components of SEO are explained like keyword research, targeted messaging, and relevant landing pages. Off-site optimization techniques through link building on social media platforms, blogs, and article marketing are also outlined. The importance of quality content for both SEO and social media success is emphasized.
The document discusses social media strategies and tools for organizations. It provides an overview of popular social networks like Facebook, Twitter, LinkedIn, and others. It then discusses three secret synergies between search engine optimization and social media: content, link building, and search queries. Content is important for social media and it provides guidelines for creating quality content. The document also decodes a successful social media strategy, including engaging fans and turning participants into evangelists. It discusses how organizations can join social media conversations by providing content like photos, videos, surveys and discussions.
PR and SEO Tips from SAScon | Online PR | | SEO PR | Digital PRJames
1. SEOs and PRs have traditionally operated in separate spheres but are increasingly converging as both recognize the importance of the other's metrics and tactics.
2. For integration to fully happen, both groups need to learn each other's languages and expand their skills - SEOs need to consider brand and reputation metrics while PRs must understand search engine factors.
3. Specific action steps include PRs learning about search and link building, SEOs focusing on outcomes over tactics, and both measuring a broader set of metrics beyond their comfort zones.
The document discusses integrating email and social media marketing. It states that social networks have become a major force in digital marketing and are opening new connections between customers. While social networks will be as important as email, strategies for each need to recognize their unique qualities. The document then provides 10 tips for integrating social media and email marketing, such as committing to metrics-based social media, identifying powerful social media sharers within networks and customers, and creating content specifically for these influencers to share.
The Future of the Internet 1 - Social & Search = Content Marketing (Feb 2013)Paul Tansey
How Content marketing is evolving from search and social media. Dated February 2013. Social media offers a huge array of opportunities. The blurring line between social media, search and its offspring Content Marketing.
This document provides a summary of a content marketing pitch for improving Moz's keyword difficulty tool. It suggests adding a batch keyword difficulty feature to the Mozbar so that users can check the difficulty of multiple keywords at once from Google searches, addressing the needs of procrastinating inbound marketers. Measurement metrics proposed include reducing user churn, increasing account upgrades, more Mozboard downloads, and gains in links and social shares. The pitch argues this would allow Moz to continue leading competitors by better serving its audience and meeting users' expectations with new funding.
How to Achieve Content Marketing NirvanaRoss Hudgens
Presentation from MNSearch in St. Paul, Minnesota - How to Achieve Content Marketing Nirvana. Includes tips for creating a scalable - and amazing - content marketing process.
Use this checklist to develop your LinkedIn profile and take advantage of its value. There are even more advanced ways to work the LinkedIn network, but this checklist will get you well on your way to becoming a power user.
Jobvite Webcast: 7 Ways to Measure Social Recruiting ROIJobvite
The document discusses 7 ways to measure the return on investment (ROI) of social recruiting. It outlines both quantitative metrics like traffic, comments, followers, and costs as well as qualitative metrics like influence, engagement, and quality of information (IQ) obtained from candidates. Specific tools for measuring these metrics are also presented. The document advocates for measuring both the numbers and quality of engagement in social recruiting to understand what is most effective.
This document discusses trends in social media marketing and best practices for using different social media platforms. It addresses seven key trends driving changes in marketing: 1) honesty and transparency, 2) less interruption marketing, 3) showing customers rather than telling, 4) use of online video, 5) targeting and segmentation, 6) integrated marketing strategies, and 7) social media marketing. It then provides tips on using various social media platforms like websites, Google keywords, Facebook, Twitter, LinkedIn, YouTube, and Foursquare for marketing purposes. It emphasizes the importance of setting goals, listening to customers, building channels, engaging in conversations, and not spamming.
This document provides an overview of social media optimization and marketing strategies. It discusses key concepts like understanding your audience, creating engaging original content, participating in social communities, and using social media to drive traffic to your website. The document outlines best practices for social media optimization, including developing a long-term strategy and focusing efforts on specific social platforms and audiences.
Five Successful Businesswomen Share Insights to Building a Six Figure Online Business
Have you dreamed of building a successful business and know it is possible? Want to learn from five extremely successful entrepreneurs who have each built a six figure plus business from the ground up? Want to make 2010 the best year yet? Ready to stabilize your revenue stream once and for all?
Janis Pettit, Denise Wakeman, Ellen Britt, Marnie Pehrson and Kathleen Gage share their decades of business experience. Learn 5 Tips for Using Article Marketing to Grow Your Business, Three Keys to Small Business Success, The 7 Deadly Small Business Mistakes You Must Avoid, How to Keep Readers Coming Back to Your Blog and much more
http://RadiantSuccessEvent.com
A Search Engine Optimized Press Release can be a powerful Internet Marketing Tool with SEO Benefits, as well as a benefit for your audience and journalists alike. This presentation from Lauren Pesko, at The Net Impact, includes guidelines to make the most of your online news release learned at SES San Francisco 2010.
In this newsletter, we’re addressing all the recent changes that have been going on in the SEO world.
The article on relevance explains what you can do to increase your rankings, simply by making your website more relevant to your users. We also share which factors indicate relevance in the eyes of the search engines.
The VERY long info graphic explains Google’s Panda update. It was first released over 12 months ago and it has made a big impact – now this info graphic is a simple way to understand the changes and how they have impacted the world wide web.
Deep linking involves establishing links from other websites to the inner pages of a site, not just the homepage. This helps search engines understand the full scope of the site and rank inner pages higher. The anchor text used for links should match the keywords and content of the linked page to be relevant. Links must also come from sites in the same or related topic area to carry authority. Hiring a professional can help build links at scale more efficiently, though it's important for business owners to still understand SEO best practices like deep linking, anchor text, and link relevancy.
Search engines crawl and index billions of webpages to build a massive database. When a user searches, the engines analyze hundreds of factors to determine the most relevant results and return them quickly. Search marketers conduct experiments to understand how search engines rank pages and optimize sites, as engines provide little direct information about their complex algorithms. Through iterative testing and analysis of patents, the search marketing field has gained useful knowledge about ranking factors and best practices.
Search engines crawl and index billions of webpages to build a massive database. When a user searches, the engines calculate relevance and rank hundreds of factors to provide the most relevant results as quickly as possible. Through experiments and testing, search marketers have uncovered many of the algorithms' components to help websites succeed in search rankings.
Search engines crawl billions of webpages to index their content and keywords. When a user searches, the engines retrieve relevant pages from their index and rank them based on hundreds of factors. The top ranked pages receive the majority of clicks. While search engines aim to provide the most useful results, their algorithms have technical limitations that can prevent some content from being found or ranked highly. Search engine optimization seeks to address these limitations to improve a page's discoverability and position in search results. As search technologies evolve, SEO strategies must also adapt to changing algorithms and user behaviors.
Search engines crawl and index billions of webpages to provide relevant answers to user queries. They analyze hundreds of ranking factors like links, content, and freshness to determine the most important results. However, search engines have technical limitations and cannot see content hidden in things like Flash, frames, or non-HTML text. To be visible, content must be structured for both search engine bots and human visitors. Optimization helps satisfy both through compromises in webpage design.
Search engines crawl and index billions of webpages to provide relevant answers to user queries. They analyze hundreds of ranking factors like links, content, and freshness to determine the most important results. However, search engines have technical limitations and cannot access all content, including elements behind forms, certain file types, or text not in HTML. Search engine optimization seeks to address these limitations to help search engines find and understand a site's content.
Search engines crawl and index billions of webpages to provide relevant answers to user queries. They analyze hundreds of ranking factors like links, content, and freshness to determine the most important results. However, search engines have technical limitations and cannot see content hidden in things like Flash, frames, or non-HTML text. For optimal visibility, pages must be structured for both search engine bots and human visitors.
SEO is an evolving science. While some of the core principles will presumably stick around forever, some of the more nuanced parts of it are subject to continuous change. As a result, many of the "proven" tactics people have used in the past -- keyword stuffing, link schemes, and so on -- are now the stuff of legends.
Unless your organization benefits from having a dedicated SEO person who can work on this stuff day-in and day-out, keeping up with the latest changes in the world of SEO can be a struggle. But in the end, adjusting your strategy based on search ranking algorithm updates or changes in the way search results are displayed visually can be incredibly impactful on business results.
In new guide, 18 SEO Myths to Leave Behind in 2017, we reiterate some of the best practices that should continue to guide your strategy through 2017, while also highlighting how SEO has changed over the course of 2016.
The document discusses social media strategies and tools for organizations. It provides an overview of popular social networks like Facebook, Twitter, LinkedIn, and others. It then discusses three secret synergies between search engine optimization and social media: content, link building, and search queries. Content is important for social media and it provides guidelines for creating quality content. The document also decodes a successful social media strategy, including engaging fans and turning participants into evangelists. It discusses how organizations can join social media conversations by providing content like photos, videos, surveys and discussions.
PR and SEO Tips from SAScon | Online PR | | SEO PR | Digital PRJames
1. SEOs and PRs have traditionally operated in separate spheres but are increasingly converging as both recognize the importance of the other's metrics and tactics.
2. For integration to fully happen, both groups need to learn each other's languages and expand their skills - SEOs need to consider brand and reputation metrics while PRs must understand search engine factors.
3. Specific action steps include PRs learning about search and link building, SEOs focusing on outcomes over tactics, and both measuring a broader set of metrics beyond their comfort zones.
The document discusses integrating email and social media marketing. It states that social networks have become a major force in digital marketing and are opening new connections between customers. While social networks will be as important as email, strategies for each need to recognize their unique qualities. The document then provides 10 tips for integrating social media and email marketing, such as committing to metrics-based social media, identifying powerful social media sharers within networks and customers, and creating content specifically for these influencers to share.
The Future of the Internet 1 - Social & Search = Content Marketing (Feb 2013)Paul Tansey
How Content marketing is evolving from search and social media. Dated February 2013. Social media offers a huge array of opportunities. The blurring line between social media, search and its offspring Content Marketing.
This document provides a summary of a content marketing pitch for improving Moz's keyword difficulty tool. It suggests adding a batch keyword difficulty feature to the Mozbar so that users can check the difficulty of multiple keywords at once from Google searches, addressing the needs of procrastinating inbound marketers. Measurement metrics proposed include reducing user churn, increasing account upgrades, more Mozboard downloads, and gains in links and social shares. The pitch argues this would allow Moz to continue leading competitors by better serving its audience and meeting users' expectations with new funding.
How to Achieve Content Marketing NirvanaRoss Hudgens
Presentation from MNSearch in St. Paul, Minnesota - How to Achieve Content Marketing Nirvana. Includes tips for creating a scalable - and amazing - content marketing process.
Use this checklist to develop your LinkedIn profile and take advantage of its value. There are even more advanced ways to work the LinkedIn network, but this checklist will get you well on your way to becoming a power user.
Jobvite Webcast: 7 Ways to Measure Social Recruiting ROIJobvite
The document discusses 7 ways to measure the return on investment (ROI) of social recruiting. It outlines both quantitative metrics like traffic, comments, followers, and costs as well as qualitative metrics like influence, engagement, and quality of information (IQ) obtained from candidates. Specific tools for measuring these metrics are also presented. The document advocates for measuring both the numbers and quality of engagement in social recruiting to understand what is most effective.
This document discusses trends in social media marketing and best practices for using different social media platforms. It addresses seven key trends driving changes in marketing: 1) honesty and transparency, 2) less interruption marketing, 3) showing customers rather than telling, 4) use of online video, 5) targeting and segmentation, 6) integrated marketing strategies, and 7) social media marketing. It then provides tips on using various social media platforms like websites, Google keywords, Facebook, Twitter, LinkedIn, YouTube, and Foursquare for marketing purposes. It emphasizes the importance of setting goals, listening to customers, building channels, engaging in conversations, and not spamming.
This document provides an overview of social media optimization and marketing strategies. It discusses key concepts like understanding your audience, creating engaging original content, participating in social communities, and using social media to drive traffic to your website. The document outlines best practices for social media optimization, including developing a long-term strategy and focusing efforts on specific social platforms and audiences.
Five Successful Businesswomen Share Insights to Building a Six Figure Online Business
Have you dreamed of building a successful business and know it is possible? Want to learn from five extremely successful entrepreneurs who have each built a six figure plus business from the ground up? Want to make 2010 the best year yet? Ready to stabilize your revenue stream once and for all?
Janis Pettit, Denise Wakeman, Ellen Britt, Marnie Pehrson and Kathleen Gage share their decades of business experience. Learn 5 Tips for Using Article Marketing to Grow Your Business, Three Keys to Small Business Success, The 7 Deadly Small Business Mistakes You Must Avoid, How to Keep Readers Coming Back to Your Blog and much more
http://RadiantSuccessEvent.com
A Search Engine Optimized Press Release can be a powerful Internet Marketing Tool with SEO Benefits, as well as a benefit for your audience and journalists alike. This presentation from Lauren Pesko, at The Net Impact, includes guidelines to make the most of your online news release learned at SES San Francisco 2010.
In this newsletter, we’re addressing all the recent changes that have been going on in the SEO world.
The article on relevance explains what you can do to increase your rankings, simply by making your website more relevant to your users. We also share which factors indicate relevance in the eyes of the search engines.
The VERY long info graphic explains Google’s Panda update. It was first released over 12 months ago and it has made a big impact – now this info graphic is a simple way to understand the changes and how they have impacted the world wide web.
Deep linking involves establishing links from other websites to the inner pages of a site, not just the homepage. This helps search engines understand the full scope of the site and rank inner pages higher. The anchor text used for links should match the keywords and content of the linked page to be relevant. Links must also come from sites in the same or related topic area to carry authority. Hiring a professional can help build links at scale more efficiently, though it's important for business owners to still understand SEO best practices like deep linking, anchor text, and link relevancy.
Search engines crawl and index billions of webpages to build a massive database. When a user searches, the engines analyze hundreds of factors to determine the most relevant results and return them quickly. Search marketers conduct experiments to understand how search engines rank pages and optimize sites, as engines provide little direct information about their complex algorithms. Through iterative testing and analysis of patents, the search marketing field has gained useful knowledge about ranking factors and best practices.
Search engines crawl and index billions of webpages to build a massive database. When a user searches, the engines calculate relevance and rank hundreds of factors to provide the most relevant results as quickly as possible. Through experiments and testing, search marketers have uncovered many of the algorithms' components to help websites succeed in search rankings.
Search engines crawl billions of webpages to index their content and keywords. When a user searches, the engines retrieve relevant pages from their index and rank them based on hundreds of factors. The top ranked pages receive the majority of clicks. While search engines aim to provide the most useful results, their algorithms have technical limitations that can prevent some content from being found or ranked highly. Search engine optimization seeks to address these limitations to improve a page's discoverability and position in search results. As search technologies evolve, SEO strategies must also adapt to changing algorithms and user behaviors.
Search engines crawl and index billions of webpages to provide relevant answers to user queries. They analyze hundreds of ranking factors like links, content, and freshness to determine the most important results. However, search engines have technical limitations and cannot see content hidden in things like Flash, frames, or non-HTML text. To be visible, content must be structured for both search engine bots and human visitors. Optimization helps satisfy both through compromises in webpage design.
Search engines crawl and index billions of webpages to provide relevant answers to user queries. They analyze hundreds of ranking factors like links, content, and freshness to determine the most important results. However, search engines have technical limitations and cannot access all content, including elements behind forms, certain file types, or text not in HTML. Search engine optimization seeks to address these limitations to help search engines find and understand a site's content.
Search engines crawl and index billions of webpages to provide relevant answers to user queries. They analyze hundreds of ranking factors like links, content, and freshness to determine the most important results. However, search engines have technical limitations and cannot see content hidden in things like Flash, frames, or non-HTML text. For optimal visibility, pages must be structured for both search engine bots and human visitors.
SEO is an evolving science. While some of the core principles will presumably stick around forever, some of the more nuanced parts of it are subject to continuous change. As a result, many of the "proven" tactics people have used in the past -- keyword stuffing, link schemes, and so on -- are now the stuff of legends.
Unless your organization benefits from having a dedicated SEO person who can work on this stuff day-in and day-out, keeping up with the latest changes in the world of SEO can be a struggle. But in the end, adjusting your strategy based on search ranking algorithm updates or changes in the way search results are displayed visually can be incredibly impactful on business results.
In new guide, 18 SEO Myths to Leave Behind in 2017, we reiterate some of the best practices that should continue to guide your strategy through 2017, while also highlighting how SEO has changed over the course of 2016.
SMW Toronto: How to Make Social Media Press Releases Work for YouMelinda Taylor
For today’s communication professional, there’s little doubt that the social media press release (SMPR) has become a powerful tool to inform and engage online audiences.
This presentation will show you tips, tricks and best practice for building SMPRs, and why they are so critical to your overall communication strategy:
- Understand the interactivity and engagement within an SMPR
- Write for search engines like Google and real people
- Craft the perfect headline and SEO-friendly content
- Master your keyword strategy
- Make your online and offline efforts work hand-in-hand
- Use links to your advantage – hyperlinks and inbound links
- Understand the power of RSS to drive visibility of your news
- Use your existing digital assets to engage audiences and tell a more robust story
- Track your release’s performance and attribute ROI to your communication outreach
This document provides an introduction to search engine optimization (SEO). It discusses how SEO works, how to get started with SEO, why businesses need SEO, and what SEO can do for businesses. It also provides definitions of common SEO terms and discusses factors like content, links, keywords, and crawling that search engines consider. The document recommends monitoring results and asking potential SEO providers questions about their experience, methods, reporting, and costs.
- Link building is critical for ranking in Google as links indicate relevance, but it must be done properly without paid or manipulated links.
- Researching competitors' backlinks can reveal potential sites to contact for natural links by finding where competitors are already linked to together or for specific keywords.
- Getting links requires an ongoing process of identifying relevant sites, contacting them, and nurturing relationships while avoiding tactics that could be seen as link manipulation.
This document summarizes findings from analyzing data on user engagement and behavior on websites. It discusses how viewability of advertisements increases with engagement time, with ads being 37% viewable for those engaged for 15 seconds and 57% viewable for those engaged for a minute. It also examines how design elements like link size, density, and placement correlate with click-through rates, finding larger and more densely packed links increase clicks. Finally, it analyzes differences in engagement between visitors from tweets by a site versus independent accounts.
This document defines 40 common online marketing terms, including:
- A-List bloggers are professional bloggers with large followings that generally earn full-time incomes through blogging.
- AJAX is used to create attractive web applications and is made up of several programming and web development technologies.
- Above the fold refers to the visible part of a page without scrolling, where the most important information should be placed.
- Algorithms determine search engine rankings, and in general are sets of instructions used to calculate functions.
SearchLove London | Rand Fishkin, 'Cracking the SEO Code for 2015'Distilled
It’s all changed – from how people use the web, to how Google ranks pages, to what resonates with influencers. Not surprisingly, the tactics marketers employ need to change, too. But tragically, many of us are stuck in a rut, eeking out the last few drops of fuel from efforts that are dying or dead. What’s even worse – the cutting edge practices that are producing remarkable returns heavily benefit early adopters, and if we’re not in those groups, we could find ourselves way behind in the years to come. In this presentation, Moz founder Rand will dive deep into what really works to drive traffic, rankings, branding, and conversions (and what’s better left in the scrap heap of yesteryear).
Componentix is a Ukrainian mobile development studio that has been creating iOS and Android apps for 6+ years. They provide full-cycle development of native mobile apps across a variety of industries, including restaurants, real estate, news media, and events. They also offer backend server integration and app submission to app stores. Componentix markets their experience and guarantees to potential clients, and provides examples of over 15 apps they have developed for previous clients.
1) The document provides tips for using social media like Facebook, Twitter, YouTube, and blogs to help businesses grow.
2) It recommends engaging in two-way conversations with customers on social media to understand how to best serve them.
3) The tips include creating social media pages and participating in discussions to share information and insights while learning customer feedback.
This document contains summaries of marketing campaigns conducted by Proximity Worldwide for various clients. The campaigns spanned multiple industries and geographic regions. Proximity utilized innovative strategies to increase awareness, consideration and trial for their clients' products and services. The case studies demonstrated measurable results such as increased market share and significant returns on investment for the campaigns.
This document discusses various knowledge management techniques based on the KISS (Keep It Simple Stupid) principle for staying organized and effective. It recommends taking notes on paper instead of relying on constant syncs across devices, using voice memos for reminders, and following the Getting Things Done (GTD) methodology to prioritize and track tasks. The overall goal is to reduce time wasted and increase self-effectiveness through simplified and unified planning, monitoring, and communications.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
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Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
7 Deadly Press-Release Mistakes
1. The 7 People Make When
DEADLY Mistakes
Submitting Press
Releases
...And How YOU Can Avoid Them
Avoid Pitfalls
and Learn How to
Write Press
Releases That
Rock!
PRESS RELEASES ARE A POWERFUL MARKETING TOOL...
When you Avoid These 7 Deadly Mistakes...
As the publisher of a press release that encourages readers to click
submission website, we have the through.
opportunity to see all sorts of press
releases submitted by all sorts of By applying just a few simple
people. changes, these so-so press releases
could be converted into real
We also have the opportunity to powerhouse press releases.
see which of those press releases
are more effective compared with We want to help you create the
all the others. most effective online press releases
possible. To accomplish this, we've
Approximately 83% of the press created a list of the 7 most
releases submitted are not as common 'deadly' mistakes that
Written and distributed
effective as they could be – either people make when submitting correctly, your press can be
in terms of search engine press releases online and show you seen and enjoyed by your target
audience, world-wide.
optimization, or in terms of exactly how to avoid them.
providing a compelling message
[1]
2. DEADLY MISTAKE #1
Not Using Links Properly
Links are the currency of the web.
They are ultimately one of most Search engines are not
important parts of an online press humans, they can't use
release… yet most people aren’t human judgment to
using them anywhere near as decide if a site is valuable
effectively as they could be. or not. Instead, they rely
on algorithms to An
simulate human Example of
Linking for Increased
Smart Linking
Conversion judgment.
with Anchor
If your press release is well-written, it
Backlinks (or, links back Text!
should entice people to click An anchor text link is the
to your site from other
through to your website to read type of link that is embedded
sources) are a critical factor in this
more about your company or into a word, (this is an example of
judgment process. In simple terms,
explore your offer. Though most anchor text.) Search engines
the more sites that link back to your
people place a link to their site in 'assume' that the word used to link
site, the greater 'value' a search
the contact info of their press to the site must be relevant to the
engine understands the site to
release, it's a good idea to place site's topic.
have.
one to three links in the body as
well – especially if you're referring to This is why it is critical to turn your
What You Must Know About target keywords into anchor text
a particular offer or product.
Backlinks... links. This way, search engines will
Not all backlinks are created
Linking for Search Engine have a better understanding of the
equally… while URL links are
Optimization topic of your site – and will
important (the kind that look like therefore know to show your site
There's an equally critical reason to
this http://www.url.com), anchor when searchers browse for your
include links in your press releases –
text has far more value in terms of target keywords.
search engine optimization.
search engine optimization.
A Good Rule to Follow Choosing Anchor Text Linking to Pages
Did you know… some press It’s best to use about 3 anchor It’s a smart idea to link to your
release submission sites and text links in your press release. To homepage in your press
other online content publication many links will make your PR release, but don’t forget to link
sites do not convert the URL to a look ‘spammy.’ It’s a good idea to some internal pages as well.
live link unless you add the to choose 1-2 high competition If your press release talks about
http:// prefix! As a rule of thumb, keywords and 1-2 ‘longtail’ a specific product or event. be
always add the http:// to any keywords as your anchor text sure to link to the specific page
URLs you publish online. links. about the topic.
[2]
3. DEADLY MISTAKE #2
Not Using Quotes, Or Using Them The Wrong Way
Quotes are an essential part of a too much like an
HOW TO USE QUOTES press release, yet most people don't advertisement.
WISELY WHEN USING A include them! While the majority of Several online press release
PULL QUOTE FEATURE a press release is meant to be submission sites like PR Web
factual, the quote is your chance to and Online PR News offer
pull quotes designed to help
Make sure that your present your opinion. Plus, quotes
you hook your readers and
quotes can stand alone – if are interesting! draw them into your
your quote was pulled out of
Some people don't use message. A pull quote is
the press release, would it
quotes at all in their press large, stylized text that is
make sense?
releases. On the other hand, pulled out of the main body
some people flat out abuse content – you've probably
Write quotes that are them! seen this technique used
quite often in magazines.
compelling – that either give
How to Abuse Quotes When using this feature on a
the 'gist' of the entire purpose press release site, any text
of the press release, or that Some press releases that we within double quotes will be
see submitted to Online PR randomly displayed in the
offer some sort of mystique or News are written as one pull quote box.
intrigue that makes readers gigantic quote. Every
want to dig in and read the paragraph is a quote, With something as powerful
concluded by "said so and as a pull quote in your bag-
rest of the press release.
so," or "explained so and so." o-tricks, it amazes me that
For one, this is just not the some people either don't
Preview your press release right format for a press include a quote at all, or
with the pull quote before release. Second, it just reads write quotes that don't offer
a compelling message!
you publish to make sure the
formatting looks great. You
don't want to use a quote
that is so long that it scrolls Here’s an
right on past the body of the example of a
press release. great quote!
Don't put anything in
double quotes that you don't
want pulled out! For
example, if you want to
'emphasize' a term by putting
quotes around it (like I just did
with the word 'emphasize'),
use single quotes.
[3]
4. DEADLY MISTAKE #3 THERE ARE PLENTY OF
Not Using Images OPTIONS FOR IMAGES TO
USE IN YOUR PRESS
Pictures are a RELEASE:
As visual creatures, we are
attracted to images. I'll bet that if marketing tool that
Your logo
you were looking at a webpage, online businesses
the image would be one of the Your product image
shouldn’t treat lightly.
very first things you looked at
After all, connecting Website screenshot
after, or perhaps before the
headline. with your buyers and Your headshot
prospects is exactly
You'd be surprised at how many
people don't include an image
what you should be
when they submit to Online PR doing and using MANY PRESS RELEASE
News – even though images are pictures is another SUBMISSION SITES
free! (On sites like PR Web, you ALLOW YOU TO ALSO
have to pay a $140 upgrade fee
way you can do it.
INCLUDE A SUMMARY
in order to inset an image into --InvespBlog
BELOW THE PHOTO. IN
your press release!)
THIS PRIME REAL ESTATE
YOU CAN USE:
Great Uses of
A concise sentence
Images!
that explains the gist of
your news message
Your press release
summary
A quote from you or
someone in your
company
A description of the
photo
The name and
position of the person
featured in the photo
[4]
5. SERIOUSLY... Use Short Paragraphs
Most of us are already
WHICH ARE YOU MORE LIKELY TO READ? suffering from information
overload. We have too
much to do, and too little
time to get it done. When
reading online, we need to
skim. If we see a huge block
of text that goes on and on
and on…. We're likely
to just ignore it –
right?
A Well
Formatted PR Is
More Likely to
be Read!
Use Line Breaks
Between Paragraphs
While some people get the
short paragraph concept,
they completely destroy the
logic behind it by not using
line breaks between the
paragraphs.
DEADLY MISTAKE #4
Poor Formatting
Formatting is not just a formality. Formatting plays a all in caps is as offensive as HAVING SOMEONE YELL IN
bigger role than most people realize in the chance YOUR FACE.
that your message will actually be read by real
readers or journalists. I prefer title case. I think it makes headlines and
subheadings stand out from the rest of the document.
Write Headlines in Title Case Your title and subheads are important, and using title
case sends an almost subliminal message of that
There is some debate among word nerds about
whether to use title case (where most words are importance.
capitalized) for titles, but most people generally seem
If you're unsure about the 'rule' of title case, it's
to prefer title case. Some press release submission sites
won't even accept a press release if it's not entered in become generally accept to capitalize the first letter
of all words. Or…
title case.
Many, many people submit press releases with titles in You can highlight your text in Word and, in the menu
bar, select "Tools" "Change Case" and select Title
sentence case (where only the first letter of the first
word is capitalized). But that's not as big a deadly Case. Or…
mistake as a title WRITTEN ALL IN CAPS. Online, writing
You can try this handy Title Case Converter Tool.
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6. DEADLY MISTAKE #5
Not Using Keywords in Your Title and Summary
One of the primary purposes of submitting press releases online
is to achieve online visibility for your keywords. The title and
summary are perhaps the most important places to use the
keywords, aside from your anchor text links.
Why? In a well-optimized online press release submission site, the
title of your press release often becomes the title tag of the
page on which your press release is published. The title tag is Keywords are
one of the most influential parts of any web page in terms of critical!
search engine optimization.
Not only does the title tag tell the search engines about the context of the page, the title tag most
often becomes the big bold link on the search engine results page.
For example – the title of a press release…
Becomes the title tag on the page...
Becomes the link you see on Google when you search for “fish cutlery”
This isn't always the case – it
Optimizing Your
depends on what the visitor LESSON:
Summary searches for. Sometimes the Use keywords in your title, in
You may also notice in the
search engine will pull a snippet your summary, and throughout
above example that the
of text from within the body of your press release!
summary of the press release is
the press release that contains
also the summary shown in the
the keywords the user entered
search engine results.
in the search.
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7. DEADLY MISTAKE #6 SOME EXAMPLES OF
Not Having a Newsworthy Angle PRESS RELEASE
Some people use our press release site to submit content that is clearly TOPICS:
an article. I'm not sure if they know the difference between an article
and a press release and are just hoping no one will notice, or if they really New product or
think the article is a press release. service
Either way, I always feel dejected when I have to send a submission back New hire or
promotion
to the submitter because it is blatantly self-promotional and written like
an article. Limited time sale
or Promotion
Here are some examples of article type stories Contest
(not press releases)
How To… Business donation
or partnership with a
3 Ways To… charity
Comparisons of 3 or more different products/solutions
3 Things to Consider Before… Reaction to news
4 Reasons Why… topic
A Unique Solution for…
A Guide to… New business
X vs. Y: Which is Right for You? partnership or client
Award or
A Press Release is Not an Article! accolade received
A press release talks about something that is timely, and most often,
Event or speaking
something that is new and current. engagement
In order for press release sites to keep their
reputation as a provider of quality press
releases, they need to submit press
A Press
releases that have some newsworthy
Release
Announces
value.
Something New
and Timely!
It doesn't need to be earth-shattering news
that will be picked up by the New York Times.
It just has to offer something new and timely.
There are armies of bloggers and website publishers that are
constantly on the lookout for new things to post about in their
niche!
[7]
8. DEADLY MISTAKE #7
Not Promoting the Press Release Once It’s Submitted
Publishing your press release online is just one step in your promotional
PLACES TO PROMOTE campaign.
YOUR PRESS RELEASE: There are so many ways to easily promote your press release online such
as:
Create a "news" section on your website and posting your headlines
and summaries with a link back to the full published press release.
Bookmark your press release on your favorite social networking sites
such as StumbleUpon, Delicious, or add to social business sites like Ryze
and FastPitch Networking.
Send a tweet out on Twitter with a link to your press release.
Send an email to the editors at a handful of niche-specific magazines,
trade journals, and websites to make them aware of your press release.
When you do, never send an attachment. Instead, either copy the press
release text into the body of the email or provide the title and summary
with a link back to the published press release.
You can either spend a lot of money on newswire services that send your
press releases out blindly to thousands of publishers, or do a bit of simple
(and kind of fun) promotional activities. If you're the business owner,
doing this part yourself is time well spent. And that's because no one is as
vested in getting the word out about your business as you are!
You’ve spent
time, energy and
passion creating
news - now tell the
world about it!
On that note...
If you enjoyed this e-
book, be sure to tell
others to download their
free copy at
OnlinePRNews.com!
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