A brief overview on several ways you can get your medical practice on the front page of Google utilizing a variety of free sources including reputation management, content creation and social media resources. Brought to you by the medical marketing experts at Insight Marketing Group. For more visit www.InsightMG.com.

1. BUILDING YOUR
ONLINE PRESENCE:
HOW CONTENT,
REPUTATION AND
REVIEWS GET YOU ON
GOOGLE

2. WEB-UTATION MATTERS MORE THAN EVER
 Searching for health information is the
3rd most common online activity
 Today more than 70 percent of patients
go online before consulting a physician
 Roughly 68 percent of Twitter users follow at least
one brand and 43 percent of all American internet
users are either Fans or followers of at least one
brand on Facebook

3. WHY GOOGLE MATTERS
 In 2010:
 Daily page views for Google.com were 7.2 billion
 Monthly worldwide searches: 87.8 billion
 Global search marketshare: 85.78%
 620 million unique visitors every day
 Roughly 68 percent of online searchers don’t go
past the first search results page

4. GETTING ON THE FRONT PAGE
 Create a Google Places account
 Claim various business listings/rating sites
 Social Media – Facebook and Twitter
 Content creation and management
 If all else fails, pay for it

5. GOOGLE PLACES
 Free
 Helps Google pick up your site
 Allows you to add photos, videos and descriptions

6. GOOGLE PLACES

7. GOOGLE PLACES

8. CLAIMING YOUR PRACTICE:
WHY DOES IT MATTER?
 35% of all searches are for local companies
 74% of internet users search for local
content/businesses at some point in the month
 These “search listings” are free to claim

9. CLAIMING YOUR PRACTICE
 Here is an example of an office in New Mexico and
how to “claim the business” on YP.com
(YellowPages):

10. CLAIMING YOUR PRACTICE
 Next, choose that you are a representative of that
office. That’s it.

11. CLAIMING YOUR PRACTICE
 Popular Sites:
 Google Places
 MerchantCircle.com
 Yelp.com
 Bing.com
 YP.com
 InsiderPages.com
 CitySearch.com
 Yahoo Local

12. DOCTOR REVIEW SITES:
REPUTATION MANAGEMENT
 Trend started a few years ago, gaining momentum
now
 The more ratings you have, the higher you become
ranked
 Key is to take advantage of the site’s potential –
this is where you want to focus your energy

13. DOCTOR REVIEW SITES

14. DOCTOR REVIEW SITES
 Popular Sites:
 HealthGrades.com
 RateMDs.com
 Other Sites:
 DrScore.com
 Vitals.com
 HealthCareReviews.com
 DoctorScoreCard.com

15. DOCTOR REVIEW SITES:
WHAT YOU’LL NEED TO REGISTER
 What You’ll Need Upon Registering:
 Medical License Number
 Medicare NPI (if available)
 DOB
 CV Education Information (fellowships, etc.)
 List of Accepted Health Plans
 Awards, Affiliations & Memberships
 List of procedures

16. SOCIAL MEDIA: WHY IT MATTERS
 Patient Education
 Collecting Patient Data
 To Get to Know Your Competition
 Building Loyalty with Your Patients
 Digital Footprint Creation

17. SOCIAL MEDIA: WHY IT MATTERS
 To Let New Patients Learn More/Find You
 Remember, roughly 70% of patients go to the internet
first.
 Roughly 68 percent of Twitter users follow at least one
brand on the service and 43 percent of all American
internet users are either Fans or followers of at least
one brand on Facebook.
 To Protect or Build Your Brand Image
 Specifically with doctor rating sites.
 Social Media is part of search rankings.
 To Get to Know Your Competition

18. SOCIAL MEDIA AND GOOGLE
 Search results will also search and incorporate your
popular social media accounts
 Oftentimes, they will appear on the first page of Google

19. SOCIAL MEDIA AND GOOGLE
 A Few Tips:
 Get a custom address after you reach 25 fans
(www.facebook.com/YourOfficeName) or right away with
Twitter and YouTube
 Schedule Original Content
Regularly
 Post plenty of photos, links,
news items, contests,
promotions and events

20. POPULAR SOCIAL MEDIA SITE STATS
 Facebook
 World’s most popular service with more than 500 million
active users
 50 % of average users log on every day
 More than 900 million objects for people to interact with
(pages, groups, etc.)
 YouTube
 More than 7 billion videos currently
 Exceeds 2 billion unique views per day
 Blogs
 77% of internet users read blogs, 60% of which are
aged 18-44
 72% of bloggers say they blog to share their experience

21. CONTENT CREATION AND MANAGEMENT
 Roughly 85 percent of all Google searches result in
someone only clicking on the organic content
 Roughly 68 percent of online searchers don’t go
past the first search results page
 Original, Consistent Content = Better Organic
Rankings.

22. CONTENT CREATION AND MANAGEMENT:
WHAT SHOULD I WRITE ABOUT?
 You’re an expert at something…right?
 Put on your patient’s shoes
 You’ll want to write about relevant content and use
“meta keywords”
 Set a schedule and stick to it

23. CONTENT CREATION AND MANAGEMENT:
WHERE SHOULD I PUT MY CONTENT?
 Your Website
 News
 Patient Education
 Sitemap
 Your Blog
 Which may or may not be part of your website
 Posting helps build rankings and positions you as an
expert/resource
 Your Social Media Sites
 Post on your site and then promote link via these
accounts

24. CONTENT CREATION AND MANAGEMENT:
PROMOTING YOUR CONTENT
 Tell people about it wherever and however you can
 Create signs in your office
 Lectures and seminars
 Networking
 You didn’t write the content for your health, be
active to see the best returns

25. RECAP
 Online reputation matters more than ever
 Getting on the front page counts
 Plenty of free resources to help – social media, Google
Places, ratings/review sites
 Original content and organic rankings are necessary
 Write about what you know
 Promote what you’re doing

26. GET TYPING, KEEP GROWING.
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