SlideShare a Scribd company logo
ELEVATOR PITCH
A 30-60 second, easy-to-understand
version of your business plan
INTRODUCE YOURELF
What do you do or make? What is
your full company name and the
name of your product or service?
Is it searchable, easy to spell and approachable?
Check for duplication or replication. Infringing on
another’s trade dress is illegal (and tacky).
WHAT’S THE PROBLEM?
How do you make life easier for your
product or service users? How can
you explain it in a few sentences?
Answering this question provides your listener
with alignment to your target audience. Keeping
it succinct shows your mastery of the topic.
WHAT’S IN IT FOR ME?
What is the most significant benefit
for a user of your product or service?
Answering this question provides your listener
with information on the value your product or
service brings to the marketplace.
01
Include
your
business
mission.
“Ssali Media
Group creates
brand identities
for people, places
and products.”
02
Add your
credentials
and core
competencies.
“We create brand
strategy for
healthcare,
education and
consumer goods.”
Make a call
to action.
Be sure to
connect online
with those you
meet in person
(it can be easier to share
a social profile than a
business card).
Ebony Ssali
Ssali Media Group
ebony@ssalimediagroup.com
www.linkedin.com/in/ebonyssali

More Related Content

Similar to BRAND:ED Perfecting Your Pitch

Pitch Like a Pro: Learn to Pitch Startup Ideas to the World
Pitch Like a Pro: Learn to Pitch Startup Ideas to the WorldPitch Like a Pro: Learn to Pitch Startup Ideas to the World
Pitch Like a Pro: Learn to Pitch Startup Ideas to the World
Dr. Melissa Sassi
 
How to sell an idea
How to sell an ideaHow to sell an idea
How to sell an idea
Milan Stepanek
 
T3_UsefulBrand_Report
T3_UsefulBrand_ReportT3_UsefulBrand_Report
T3_UsefulBrand_Report
James Lanyon
 
Plga 3 Steps To Pl Profits
Plga   3 Steps To Pl ProfitsPlga   3 Steps To Pl Profits
Plga 3 Steps To Pl Profits
Rick Gilman
 
Product vision workshop
Product vision workshopProduct vision workshop
Product vision workshop
Serbian Product Community
 
Communicating Value Workshop
Communicating Value Workshop Communicating Value Workshop
Communicating Value Workshop
Red Rock
 
Agency PPT design.pdf
Agency PPT design.pdfAgency PPT design.pdf
Agency PPT design.pdf
MarketingEYL
 
Should You Use Social Media?
Should You Use Social Media?Should You Use Social Media?
Should You Use Social Media?
Entrepreneur Advisors
 
Sub151 Employer Branding
Sub151 Employer BrandingSub151 Employer Branding
Sub151 Employer Branding
substance151
 
Innovation Incorporated 2018
Innovation Incorporated 2018Innovation Incorporated 2018
Innovation Incorporated 2018
Mike Parsons
 
Basics of Social Media for Business
Basics of Social Media for BusinessBasics of Social Media for Business
Basics of Social Media for Business
Jessie Carter
 
Branding for police
Branding for policeBranding for police
Branding for police
Ezra Englebardt
 
Innovation Inc - Survival Kit For Business Innovation
Innovation Inc - Survival Kit For Business InnovationInnovation Inc - Survival Kit For Business Innovation
Innovation Inc - Survival Kit For Business Innovation
Innovate with Q
 
Lean Service Creation and Innovation Culture
Lean Service Creation and Innovation CultureLean Service Creation and Innovation Culture
Lean Service Creation and Innovation Culture
Risto Sarvas
 
Copywriting ESP
Copywriting ESPCopywriting ESP
Copywriting ESP
Charlene Kingston
 
Content Marketing for Associations
Content Marketing for AssociationsContent Marketing for Associations
Content Marketing for Associations
Lenovo
 
451 Brand Bootcamp Deck
451 Brand Bootcamp Deck 451 Brand Bootcamp Deck
451 Brand Bootcamp Deck
AJ Gerritson
 
2017 MIX 創新設計年會:Strategic Thinking! 策略設計力加速創新實踐 沈美君 Diane Shen 分享
2017 MIX 創新設計年會:Strategic Thinking! 策略設計力加速創新實踐 沈美君 Diane Shen 分享  2017 MIX 創新設計年會:Strategic Thinking! 策略設計力加速創新實踐 沈美君 Diane Shen 分享
2017 MIX 創新設計年會:Strategic Thinking! 策略設計力加速創新實踐 沈美君 Diane Shen 分享
BMI TW 方略
 
Social media brockville
Social media brockvilleSocial media brockville
Business Plan design for beginner .pptx
Business Plan design for beginner  .pptxBusiness Plan design for beginner  .pptx
Business Plan design for beginner .pptx
RDNGPP
 

Similar to BRAND:ED Perfecting Your Pitch (20)

Pitch Like a Pro: Learn to Pitch Startup Ideas to the World
Pitch Like a Pro: Learn to Pitch Startup Ideas to the WorldPitch Like a Pro: Learn to Pitch Startup Ideas to the World
Pitch Like a Pro: Learn to Pitch Startup Ideas to the World
 
How to sell an idea
How to sell an ideaHow to sell an idea
How to sell an idea
 
T3_UsefulBrand_Report
T3_UsefulBrand_ReportT3_UsefulBrand_Report
T3_UsefulBrand_Report
 
Plga 3 Steps To Pl Profits
Plga   3 Steps To Pl ProfitsPlga   3 Steps To Pl Profits
Plga 3 Steps To Pl Profits
 
Product vision workshop
Product vision workshopProduct vision workshop
Product vision workshop
 
Communicating Value Workshop
Communicating Value Workshop Communicating Value Workshop
Communicating Value Workshop
 
Agency PPT design.pdf
Agency PPT design.pdfAgency PPT design.pdf
Agency PPT design.pdf
 
Should You Use Social Media?
Should You Use Social Media?Should You Use Social Media?
Should You Use Social Media?
 
Sub151 Employer Branding
Sub151 Employer BrandingSub151 Employer Branding
Sub151 Employer Branding
 
Innovation Incorporated 2018
Innovation Incorporated 2018Innovation Incorporated 2018
Innovation Incorporated 2018
 
Basics of Social Media for Business
Basics of Social Media for BusinessBasics of Social Media for Business
Basics of Social Media for Business
 
Branding for police
Branding for policeBranding for police
Branding for police
 
Innovation Inc - Survival Kit For Business Innovation
Innovation Inc - Survival Kit For Business InnovationInnovation Inc - Survival Kit For Business Innovation
Innovation Inc - Survival Kit For Business Innovation
 
Lean Service Creation and Innovation Culture
Lean Service Creation and Innovation CultureLean Service Creation and Innovation Culture
Lean Service Creation and Innovation Culture
 
Copywriting ESP
Copywriting ESPCopywriting ESP
Copywriting ESP
 
Content Marketing for Associations
Content Marketing for AssociationsContent Marketing for Associations
Content Marketing for Associations
 
451 Brand Bootcamp Deck
451 Brand Bootcamp Deck 451 Brand Bootcamp Deck
451 Brand Bootcamp Deck
 
2017 MIX 創新設計年會:Strategic Thinking! 策略設計力加速創新實踐 沈美君 Diane Shen 分享
2017 MIX 創新設計年會:Strategic Thinking! 策略設計力加速創新實踐 沈美君 Diane Shen 分享  2017 MIX 創新設計年會:Strategic Thinking! 策略設計力加速創新實踐 沈美君 Diane Shen 分享
2017 MIX 創新設計年會:Strategic Thinking! 策略設計力加速創新實踐 沈美君 Diane Shen 分享
 
Social media brockville
Social media brockvilleSocial media brockville
Social media brockville
 
Business Plan design for beginner .pptx
Business Plan design for beginner  .pptxBusiness Plan design for beginner  .pptx
Business Plan design for beginner .pptx
 

More from Ssali Media Group

Brand Equity in the B2B Market
Brand Equity in the B2B MarketBrand Equity in the B2B Market
Brand Equity in the B2B Market
Ssali Media Group
 
Be Empowered: 2019 Alverno Community Conference
Be Empowered: 2019 Alverno Community ConferenceBe Empowered: 2019 Alverno Community Conference
Be Empowered: 2019 Alverno Community Conference
Ssali Media Group
 
Strong Brand. Strong Business - US Bank Biz Night
Strong Brand. Strong Business - US Bank Biz NightStrong Brand. Strong Business - US Bank Biz Night
Strong Brand. Strong Business - US Bank Biz Night
Ssali Media Group
 
Managing Your Social Media: Public Service
Managing Your Social Media: Public ServiceManaging Your Social Media: Public Service
Managing Your Social Media: Public Service
Ssali Media Group
 
Building The Brand of You
Building The Brand of YouBuilding The Brand of You
Building The Brand of You
Ssali Media Group
 
BRAND:ED Small Business Tips to Start Strong & Stay Strong
BRAND:ED Small Business Tips to Start Strong & Stay StrongBRAND:ED Small Business Tips to Start Strong & Stay Strong
BRAND:ED Small Business Tips to Start Strong & Stay Strong
Ssali Media Group
 
Groundswell by Ssali Media Group
Groundswell by Ssali Media GroupGroundswell by Ssali Media Group
Groundswell by Ssali Media Group
Ssali Media Group
 

More from Ssali Media Group (7)

Brand Equity in the B2B Market
Brand Equity in the B2B MarketBrand Equity in the B2B Market
Brand Equity in the B2B Market
 
Be Empowered: 2019 Alverno Community Conference
Be Empowered: 2019 Alverno Community ConferenceBe Empowered: 2019 Alverno Community Conference
Be Empowered: 2019 Alverno Community Conference
 
Strong Brand. Strong Business - US Bank Biz Night
Strong Brand. Strong Business - US Bank Biz NightStrong Brand. Strong Business - US Bank Biz Night
Strong Brand. Strong Business - US Bank Biz Night
 
Managing Your Social Media: Public Service
Managing Your Social Media: Public ServiceManaging Your Social Media: Public Service
Managing Your Social Media: Public Service
 
Building The Brand of You
Building The Brand of YouBuilding The Brand of You
Building The Brand of You
 
BRAND:ED Small Business Tips to Start Strong & Stay Strong
BRAND:ED Small Business Tips to Start Strong & Stay StrongBRAND:ED Small Business Tips to Start Strong & Stay Strong
BRAND:ED Small Business Tips to Start Strong & Stay Strong
 
Groundswell by Ssali Media Group
Groundswell by Ssali Media GroupGroundswell by Ssali Media Group
Groundswell by Ssali Media Group
 

Recently uploaded

How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
Aleksey Savkin
 
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesEvent Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Holger Mueller
 
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
SOFTTECHHUB
 
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
Christian Dahlen
 
Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431
ecamare2
 
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Neil Horowitz
 
TIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup IndustryTIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup Industry
timesbpobusiness
 
How to Implement a Real Estate CRM Software
How to Implement a Real Estate CRM SoftwareHow to Implement a Real Estate CRM Software
How to Implement a Real Estate CRM Software
SalesTown
 
Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
Alexandra Fulford
 
Best practices for project execution and delivery
Best practices for project execution and deliveryBest practices for project execution and delivery
Best practices for project execution and delivery
CLIVE MINCHIN
 
Understanding User Needs and Satisfying Them
Understanding User Needs and Satisfying ThemUnderstanding User Needs and Satisfying Them
Understanding User Needs and Satisfying Them
Aggregage
 
Call8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessingCall8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessing
➑➌➋➑➒➎➑➑➊➍
 
2022 Vintage Roman Numerals Men Rings
2022 Vintage Roman  Numerals  Men  Rings2022 Vintage Roman  Numerals  Men  Rings
2022 Vintage Roman Numerals Men Rings
aragme
 
Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
Adnet Communications
 
3 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 20243 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
SEOSMMEARTH
 
Income Tax exemption for Start up : Section 80 IAC
Income Tax  exemption for Start up : Section 80 IACIncome Tax  exemption for Start up : Section 80 IAC
Income Tax exemption for Start up : Section 80 IAC
CA Dr. Prithvi Ranjan Parhi
 
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
my Pandit
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
taqyea
 
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel ChartSatta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
hartfordclub1
 

Recently uploaded (20)

How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
 
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesEvent Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
 
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
 
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
 
Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431
 
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
 
TIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup IndustryTIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup Industry
 
How to Implement a Real Estate CRM Software
How to Implement a Real Estate CRM SoftwareHow to Implement a Real Estate CRM Software
How to Implement a Real Estate CRM Software
 
Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
 
Best practices for project execution and delivery
Best practices for project execution and deliveryBest practices for project execution and delivery
Best practices for project execution and delivery
 
Understanding User Needs and Satisfying Them
Understanding User Needs and Satisfying ThemUnderstanding User Needs and Satisfying Them
Understanding User Needs and Satisfying Them
 
Call8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessingCall8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessing
 
2022 Vintage Roman Numerals Men Rings
2022 Vintage Roman  Numerals  Men  Rings2022 Vintage Roman  Numerals  Men  Rings
2022 Vintage Roman Numerals Men Rings
 
Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
 
3 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 20243 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
 
Income Tax exemption for Start up : Section 80 IAC
Income Tax  exemption for Start up : Section 80 IACIncome Tax  exemption for Start up : Section 80 IAC
Income Tax exemption for Start up : Section 80 IAC
 
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
 
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel ChartSatta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
 
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
 

BRAND:ED Perfecting Your Pitch

  • 1.
  • 2. ELEVATOR PITCH A 30-60 second, easy-to-understand version of your business plan
  • 3. INTRODUCE YOURELF What do you do or make? What is your full company name and the name of your product or service? Is it searchable, easy to spell and approachable? Check for duplication or replication. Infringing on another’s trade dress is illegal (and tacky).
  • 4. WHAT’S THE PROBLEM? How do you make life easier for your product or service users? How can you explain it in a few sentences? Answering this question provides your listener with alignment to your target audience. Keeping it succinct shows your mastery of the topic.
  • 5. WHAT’S IN IT FOR ME? What is the most significant benefit for a user of your product or service? Answering this question provides your listener with information on the value your product or service brings to the marketplace.
  • 6. 01 Include your business mission. “Ssali Media Group creates brand identities for people, places and products.”
  • 7. 02 Add your credentials and core competencies. “We create brand strategy for healthcare, education and consumer goods.”
  • 8. Make a call to action. Be sure to connect online with those you meet in person (it can be easier to share a social profile than a business card).
  • 9. Ebony Ssali Ssali Media Group ebony@ssalimediagroup.com www.linkedin.com/in/ebonyssali