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GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY   1



INTRODUCTION TO
THE NEW YORK
STARTUP
COMMUNITY
Kevin Shiiba
Product Manager
General Assembly
GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY   2




NYC STARTUPS
TECH + GA
GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I HOW IT IS DEFINED   3


WHAT DEFINES AN ECOSYSTEM?
• Startups
• Investors

• Talent

• Mentors

• Partners

• Service Providers
GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I WHO THEY ARE                      4



NOTABLE NYC STARTUPS
•   Art.sy                                     •   Gilt Group                      •   SeatGeek
•   Bit.ly                                     •   GroupMe                         •   SecondMarket
•   Blip.tv                                    •   HowAboutWe                      •   Shelby.tv
•   Chartbeat                                  •   Kickstarter                     •   Tumblr
•   Codeacademy                                •   Livestream                      •   Vimeo
•   Etsy                                       •   Lot18                           •   Warby Parker
•   Fab                                        •   MakerBot                        •   Yipit
•   Foursquare                                 •   OKCupid                         •   ZocDoc
GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I WHO THEY ARE                               5



NOTABLE NYC VENTURE FIRMS
•   AOL Ventures                               •   Founder Collective              •   RRE Ventures
•   Bain Capital                               •   Greycroft Partners              •   Spark Capital
•   Bessemer Venture Partners                  •   High Peaks Venture Partners     •   Thrive Capital
•   DFJ Gotham                                 •   IA Ventures                     •   Union Square Ventures
•   First Round Capital                        •   Lerer Ventures
•   FirstMark Capital                          •   Raptor Group
GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I WHAT YOU THINK                          6



COMMON MISCONCEPTIONS

    FOUNDiNG A
    COMPANY iS THE                                                ENTREPRENEURSHiP
    BEST WAY TO GET                                               iS TOO RiSKY OF
                                                                                              ONlY
    iNVOlVED.                      TOO HARD TO                    A CAREER PATH.
                                   GET “iN” OR                                                DEVElOPERS
                                                                                              CAN GET A
                                                                                              GOOD JOB AT
                                                                                              STARTUPS.

    SiliCON VAllY iS All                         NDAs
    THAT MATTERS!                                “PEOPlE                             JUST NEED
                                                                                     A CODER TO
                                                                                     BUilD MY
                                                 Will STEAl
                    THE lOUDEST
                    PEOPlE
                    ARE THE
                                                 MY iDEA”                            WRiTE A BUSiNESS
                    SMARTEST!                                                        PlAN = GET FUNDiNG
GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I WHAT YOU COULD DO                                           7


COMMON ROLES
•   Front-End Developer (CSS,HTML)             •   Business Development (Sales,         •   Sales (Willingness to find and
•   Back-End Developer (Ruby,                      Partnerships)                            follow leads)
    Python, Java, PHP)                         •   Marketing/User Acquisition (Email    •   Community Management (Social
•   UX/UI Designer (inDesign,                      Marketing, Social Media, SEO, Data       Media)
    Photoshop)                                     Analytics)                           •   Operations (Customer Services,
•   Product Manager (Light Front-End           •   Data Scientist (Hadoop, Matlab,          Office Management)
    Developer, Design)                             SQL)                                 •   Other roles depending on vertical
                                                                                            education
GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I WHAT YOU SHOULD DO   8



DO.
• Learn the lexicon and how to best position your skillset
• Think long and hard about what kinds of environments best suit

  you and seek out those
• Roll up your sleeves and learn new skills

• Remain humble and figure out ways to give back to the community

  even when you’re a giant success
• Don’t be afraid to meet new folks and be open-minded
GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I WHAT YOU SHOULD NOT DO   9



DON’T.
• Think everyone knows something you don’t
• Listen to the people who tell you no

• Be afraid to ask for help, guidance, and introductions

• Hesitate to offer whatever it is that YOU do best

• Miss out on hackathons, panels, and demo days

• Get discouraged
GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I FIRST STEPS   10



HOW DO I GET STARTED? ASK YOURSELF:

• What am I passionate about?
• What types of environments suit me?

• What is my risk tolerance?

• What am I good at?

• What part of the tech community best matches up to

  my passions and skills? What role?
• How do I best hone these skills necessary to function

  in this role?
• Who should I talk to get insight about a company /

  role?
GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I FURTHER STEPS   11



THE BEST WAYS TO GET INVOLVED

• Sign up for events newsletters
• Attend meet ups, happy hours, panels, and classes

• Learn how to code / design

• Go to hackathons and Startup Weekends

• Take interesting people you meet out for coffee

• Be useful – make introductions, give feedback, help

  people you meet, keep an open mind
• Blog about our experiences and adventures

• Engage on Social Media

• Hustle
GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY   12



THANK YOU.

Questions?
Kevin Shiiba
@kevinshiiba
@GA
GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I APPENDIX   13



BLOGS TO READ
Chris Dixon — http://cdixon.org
Fred Wilson (A VC) — http://avc.com
BetaBeat — http://betabeat.com
SAI — http://businessinsider.com/sai
Paul Graham’s Essays — http://paulgraham.com
Hacker News — http://news.ycombinator.com
TechCrunch — http://techcrunch.com
General Assembly — http://generalassemb.ly/blog
GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I APPENDIX   14



NEWSLETTERS
Startup Digest — http://startupdigest.com
Charlie O’Donnell — http://thingsgoingtobebig.com/nycevents
Gary’s Guide — http://garysguide.com
General Assembly — http://generalassemb.ly
GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I APPENDIX   15



NOTABLE ORGS
New York Tech Meetup — http://nytm.org
Hack NY — http://hackny.org
Techies Give Back — http://techiesgiveback.org
NY Hacker / Hacker Union — http://nyhacker.org
We Are NY Tech — http://wearenytech.com
Internet Week — http://internetweekny.com
Social Media Week — http://socialmediaweek.org
NYC EDC — http://nycedc.com
NYC Digital — http://nyc.gov/digital
GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I APPENDIX   16



COWORKING SPACES
WeWork Labs— http://wework.com
New Work City — http://nwc.co
3rd Ward— http://3rdward.com
Grind — http://grindspaces.com
The Yard — http://workattheyard.com
Hive @ 55 — http://hiveat55.com
Projective Space — http://projective.co
Green Desk — http://green-desk.com
Dogpatch Labs— http://dogpatchlabs.com
GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I APPENDIX   17



ACCELERATORS
TechStars — http://techstars.com
DreamIt Ventures — http://dreamitventures.com
ER Accelerator — http://eraccelerator.com
NYC Seed — http://www.nycseed.com

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Introduction to the New York City Startup Community

  • 1. GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY 1 INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY Kevin Shiiba Product Manager General Assembly
  • 2. GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY 2 NYC STARTUPS TECH + GA
  • 3. GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I HOW IT IS DEFINED 3 WHAT DEFINES AN ECOSYSTEM? • Startups • Investors • Talent • Mentors • Partners • Service Providers
  • 4. GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I WHO THEY ARE 4 NOTABLE NYC STARTUPS • Art.sy • Gilt Group • SeatGeek • Bit.ly • GroupMe • SecondMarket • Blip.tv • HowAboutWe • Shelby.tv • Chartbeat • Kickstarter • Tumblr • Codeacademy • Livestream • Vimeo • Etsy • Lot18 • Warby Parker • Fab • MakerBot • Yipit • Foursquare • OKCupid • ZocDoc
  • 5. GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I WHO THEY ARE 5 NOTABLE NYC VENTURE FIRMS • AOL Ventures • Founder Collective • RRE Ventures • Bain Capital • Greycroft Partners • Spark Capital • Bessemer Venture Partners • High Peaks Venture Partners • Thrive Capital • DFJ Gotham • IA Ventures • Union Square Ventures • First Round Capital • Lerer Ventures • FirstMark Capital • Raptor Group
  • 6. GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I WHAT YOU THINK 6 COMMON MISCONCEPTIONS FOUNDiNG A COMPANY iS THE ENTREPRENEURSHiP BEST WAY TO GET iS TOO RiSKY OF ONlY iNVOlVED. TOO HARD TO A CAREER PATH. GET “iN” OR DEVElOPERS CAN GET A GOOD JOB AT STARTUPS. SiliCON VAllY iS All NDAs THAT MATTERS! “PEOPlE JUST NEED A CODER TO BUilD MY Will STEAl THE lOUDEST PEOPlE ARE THE MY iDEA” WRiTE A BUSiNESS SMARTEST! PlAN = GET FUNDiNG
  • 7. GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I WHAT YOU COULD DO 7 COMMON ROLES • Front-End Developer (CSS,HTML) • Business Development (Sales, • Sales (Willingness to find and • Back-End Developer (Ruby, Partnerships) follow leads) Python, Java, PHP) • Marketing/User Acquisition (Email • Community Management (Social • UX/UI Designer (inDesign, Marketing, Social Media, SEO, Data Media) Photoshop) Analytics) • Operations (Customer Services, • Product Manager (Light Front-End • Data Scientist (Hadoop, Matlab, Office Management) Developer, Design) SQL) • Other roles depending on vertical education
  • 8. GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I WHAT YOU SHOULD DO 8 DO. • Learn the lexicon and how to best position your skillset • Think long and hard about what kinds of environments best suit you and seek out those • Roll up your sleeves and learn new skills • Remain humble and figure out ways to give back to the community even when you’re a giant success • Don’t be afraid to meet new folks and be open-minded
  • 9. GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I WHAT YOU SHOULD NOT DO 9 DON’T. • Think everyone knows something you don’t • Listen to the people who tell you no • Be afraid to ask for help, guidance, and introductions • Hesitate to offer whatever it is that YOU do best • Miss out on hackathons, panels, and demo days • Get discouraged
  • 10. GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I FIRST STEPS 10 HOW DO I GET STARTED? ASK YOURSELF: • What am I passionate about? • What types of environments suit me? • What is my risk tolerance? • What am I good at? • What part of the tech community best matches up to my passions and skills? What role? • How do I best hone these skills necessary to function in this role? • Who should I talk to get insight about a company / role?
  • 11. GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I FURTHER STEPS 11 THE BEST WAYS TO GET INVOLVED • Sign up for events newsletters • Attend meet ups, happy hours, panels, and classes • Learn how to code / design • Go to hackathons and Startup Weekends • Take interesting people you meet out for coffee • Be useful – make introductions, give feedback, help people you meet, keep an open mind • Blog about our experiences and adventures • Engage on Social Media • Hustle
  • 12. GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY 12 THANK YOU. Questions? Kevin Shiiba @kevinshiiba @GA
  • 13. GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I APPENDIX 13 BLOGS TO READ Chris Dixon — http://cdixon.org Fred Wilson (A VC) — http://avc.com BetaBeat — http://betabeat.com SAI — http://businessinsider.com/sai Paul Graham’s Essays — http://paulgraham.com Hacker News — http://news.ycombinator.com TechCrunch — http://techcrunch.com General Assembly — http://generalassemb.ly/blog
  • 14. GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I APPENDIX 14 NEWSLETTERS Startup Digest — http://startupdigest.com Charlie O’Donnell — http://thingsgoingtobebig.com/nycevents Gary’s Guide — http://garysguide.com General Assembly — http://generalassemb.ly
  • 15. GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I APPENDIX 15 NOTABLE ORGS New York Tech Meetup — http://nytm.org Hack NY — http://hackny.org Techies Give Back — http://techiesgiveback.org NY Hacker / Hacker Union — http://nyhacker.org We Are NY Tech — http://wearenytech.com Internet Week — http://internetweekny.com Social Media Week — http://socialmediaweek.org NYC EDC — http://nycedc.com NYC Digital — http://nyc.gov/digital
  • 16. GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I APPENDIX 16 COWORKING SPACES WeWork Labs— http://wework.com New Work City — http://nwc.co 3rd Ward— http://3rdward.com Grind — http://grindspaces.com The Yard — http://workattheyard.com Hive @ 55 — http://hiveat55.com Projective Space — http://projective.co Green Desk — http://green-desk.com Dogpatch Labs— http://dogpatchlabs.com
  • 17. GENERAL ASSEMBLY I INTRODUCTION TO THE NEW YORK STARTUP COMMUNITY I APPENDIX 17 ACCELERATORS TechStars — http://techstars.com DreamIt Ventures — http://dreamitventures.com ER Accelerator — http://eraccelerator.com NYC Seed — http://www.nycseed.com