The document discusses how to build a startup culture and mentality within an existing corporate organization. It emphasizes that leadership must lead the culture change by getting the right people onboard who embrace the startup mindset of taking risks, failing fast, and constant iteration. Other key points include focusing on the mission to drive passion, being bold and concise in communications, and making progress through small wins. The overall message is that cracking the startup code begins by transforming the organizational culture to one of agility, passion for the mission, and an embrace of risks and fast learning from failures.

1. Cracking The Startup Code –
Transforming Corporate
Culture With the Startup
Mentality!
August 18th, 2015 - Luxottica
Presented by Franc Nemanic

2. “When You Come To A Fork In
The Road, Take It!”
Yogi Berra

3. Claim To Fame!

4. How Did We Do It?
How Do Others Do It?

5. What is a Startup?
“Companies come and
go. And the companies
that are, you know, the
shiniest and most
important of any era, you
wait a few decades and
they’re gone.”
Jeff Bezos, Amazon
Forbes, Dec 2013

6. What do Investors Want?
Great Team/Mgmt
Big Idea
Big Market
Competitive Advantage

7. What do Investors Want?
They Want 10 Times
Their Money In 7
Years Or Less!

8. The Most Important Success Factor
The Startup Mentality
– It’s All About The
Culture!

9. Cracking The Startup Code
How Do You Build A Winning
Culture?

10. Cracking The Startup Code
Begins At The Beginning – The
Head Leads & The Body
Follows!

11. Cracking The Startup Code

12. Cracking The Startup Code

13. Cracking The Startup Code
Get The Right People
On The Bus!

14. Cracking The Startup Code
Everyday Is Life Or
Death For a Startup!

15. Cracking The Startup Code
Production Minus Sales
Equals Scrap -
Everybody Sells!

16. Cracking The Startup Code
Agility – “Fail fast and pivot
faster. Tech startup history is
littered with pivots — when a
company ditches its original
product offering and changes
direction.”
TechCrunch, May 2014

17. The Startup Bus!

19. Guy Kawasaki at the Startup Bus Judging

21. Cracking The Startup Code
Less Is More!
Fail Fast & Keep Going

22. Cracking The Startup Code
Be Bold!
Take More Risks!

23. It Starts With An Idea…
“Every Setback Has The
Seed of An Equal Or
Greater Benefit”

24. Stand Out Or Be Ignored!

25. October 2000 - Pigs Can Fly!

26. March 2002 - Pigs Fly Hard and Fly Fast!

27. March 2003 (ISPCON) - The Pig Who Could!

28. Fly Pig Fly!
Fly Faster!
Fly Stronger!

29. Making Progress Where It Counts!

30. Happy Ending?
YES!!!!

31. Cracking The Startup Code
“The ones who are
crazy enough to think
that they can change
the world, are the
ones who do.”

32. Mission Drives Passion!
- It’s always all about you -
Cracking The Startup Code

33. “Don’t Lie!!!!!”
“To thine own self be true, and it
must follow, as the night the day,
thou canst not then be false to any
man.”
Polonius, Hamlet
Cracking The Startup Code

34. Mistake!
“Over Promising & Under
Delivering”
Cracking The Startup Code

35. Clear.
Concise.
Compelling.
“Wise men speak because they have
something to say; Fools because they
have to say something."
Plato
Cracking The Startup Code

36. “People are not your most
important asset. The right
people are.”
Jim Collins
Good To Great
Cracking The Startup Code

37. Cracking The Startup Code

38. My Personal Secret…..
"All Things Are Created Twice,
First In The Mind and
Secondly In Reality.”
Franc Nemanic