Experian case study
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Experian increased conversions by 97% within their target cost per acquisition by using Microsoft Advertising. Experian's Integrated Marketing Director said Microsoft Advertising helped them reach more customers to solve their business challenge. Their Search Engine Marketing Director noted that search engine marketing is key when using various channels to drive demand.
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Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
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Experian case study
- 1. Microsoft Advertising. Great relationships start here. +97% Experian increased conversions by +97% within their target CPA.
- 2. Reach Microsoft Advertising has helped us solve the business challenge of reaching more customers. Microsoft Advertising. Great relationships start here. Chris Barcinas Integrated Marketing Director Experian
- 3. Demand When using various channels to drive demand, search engine marketing is key. Microsoft Advertising. Great relationships start here. Kyle Koch Search Engine Marketing Director Experian